YAMAZAKI MOMENTS

TitleYAMAZAKI MOMENTS
BrandSUNTORY HOLDINGS LTD.
Product / ServiceSUNTORY YAMAZAKI DISTILLERY
CategoryC01. Digital & Interactive Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production MOUNT Tokyo, JAPAN
Production 2 TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Name Company Position
KENSUKE SHIGENO Suntory Holdings Ltd. Creative Director
SHIZUKA MASUNO Suntory Holdings Ltd. Creative Director
KAORU SUGANO DENTSU INC. Creative Director
SOTARO YASUMOCHI DENTSU INC. Planner
KANA KOYAMA DENTSU INC. Copywriter
JEONG-HO IM mount inc. Art Director
YASUHIKO NISHIMURA DENTSU INC. Technical Director
HIROYUKI SUNAGAWA DENTSU INC. Account Executive
ITSUMI KUROIWA DENTSU INC. Account Executive
MASAKATSU KASAI Tohokushinsha Film Corporation President
JUN INOUE Tohokushinsha Film Corporation Chief Producer
YUSUKE NATSUKA Tohokushinsha Film Corporation Chief Production Manager
TAKESHIRO UMETSU mount inc. Technical Director
YU YOSHIDA mount inc. Designer
NAOTO KONDO Maboroshi Co., Ltd. Frontend Engineer
TOMOKI KUBO Maboroshi Co., Ltd. Frontend Engineer
KO YOSHIDA mount inc. Project Manager
CHIHIRO SERIZAWA mount inc. Project Manager
KENTAUROS YASUNAGA Freelance Photographer
SOJIRO KAMATANI QOTORIFILM INC. Director
SENZO UENO TOKYO Cinematographer
MASACHIO NISHIDA Freelance Lighting Design
FUMIHITO ENDO JITTO INC. Offline Editor
DAISUKE MIYAKO Freelance Flame Artist
MASAYUKI SATO DIGITAL EGG INC. Mixer
SHINJI TSUCHIYA JITTO INC. CG Producer
NAOKI TAKANO JITTO INC. CG Director
JUN MIYAKE Freelance Music Composer
AKITO NARITA ONPa Sound Designer
MITSUAKI KAYANUMA SPECIAL EFFECTS GIVS SFX Artist

The Campaign

Yamazaki Distillery is renowned for creating world-class single malt whisky. Every year, the distillery is inundated with more than 200,000 requests to tour the facility from all over the world. Only a lucky few get to tour the distillery. For those who have missed out, we present a virtual distillery tour, utilizing digital media – a gift to Yamazaki Whisky lovers everywhere. We have focused on providing fresh, slightly unconventional content.

Creative Execution

The target audience includes people all over the world who love Yamazaki whisky and have a deep interest in whisky-making at the Distillery. Rather than aiming to produce short-lived, attention-grabbing content, we focused on utilizing digital content to allow the audience to experience the universal values inherent in whisky-making. The audience follows the processes of whisky-making, experiencing the sights, smells, and heat emanating from the distillery. They discover the dedication behind the creation of this unique whisky, condensing the complete experience of Yamazaki Whisky’s never-ending flow of time into a three-minute interactive movie accompanied by related video and text.

Indication of how successful the outcome was in the market

The PC and smartphone versions were launched simultaneously. Multiple banners were placed on related websites including the Yamazaki Distillery tour reservation website and the main Yamazaki Whisky product website to attract the audience to the content. This experience sets the campaign apart from short-lived, attention-grabbing content.

Links

Website URL