| Title | KUNGFU WATER |
| Brand | VATTI |
| Product / Service | TRINITY HEALTHY DISHWASHER |
| Category | G05. Motion Graphics Design & Animation |
| Entrant | THE NINE Shanghai, CHINA |
| Idea Creation | THE NINE Shanghai, CHINA |
| Idea Creation 2 | INSIGHT GROUP Shanghai, CHINA |
| Production | THE NINE Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Jody Xiong | The Nine X Insight Group | Founder and Chief Creative Officer |
| Cobe Liu | The Nine X Insight Group | Vice President |
| Candy Chen | The Nine X Insight Group | Copywriter |
| Jody Xiong | The Nine X Insight Group | Art Director |
| Joo Teoh, Dai bin, Wu beibei, Li shaoxiang, Shang yin, Zhao haisheng, Li xiaoxian, Zheng kesi, Lian zhigao, Wang pan, Wu ming | The Nine X Insight Group | Animation |
| Jody Xiong | The Nine X Insight Group | Director |
| Huan Dong, Xiao Hua | The Nine X Insight Group | Account Manager |
| Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun | The Nine X Insight Group | Designers |
| Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun | The Nine X Insight Group | Designers |
We found that a lot of stains come from meat, so animals can be the symbols of the ingredients and all kinds of stains on dishes.
We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.
2.8 million hits on Youku and Tencent Video. 16 million likes and shares on WeChat and MicroBlog. 39% of brand awareness has been increased. The film was shown on 2018 AWE.