THE BEAUTY OF FOOD LOGISTICS

TitleTHE BEAUTY OF FOOD LOGISTICS
BrandTOYOTA L&F
Product / ServiceLOGISTICS & FORKLIFT
CategoryG02. Illustration
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 2 DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN
Additional Company ARC.B2C Tokyo, JAPAN

Credits

Name Company Position
Masahisa Nakamura ARC.B2C,Inc. CREATIVE DIRECTOR
Yusuke Koyanagi DENTSU INC. ART DIRECTOR
Kunihiko Mishima DENTSU INC. COPYWRITER
Yumeno Suzuki DENTSU INC. CREATIVE PRODUCER
Ryohei Morimoto DENTSU INC. ACCOUNT EXECUTIVE
Kazuki Shiogo DENTSU INC. ACCOUNT EXECUTIVE
Katsuhiro Uto DENTSU CREATIVE X INC. DESIGNER
Junko Yoshida DENTSU CREATIVE X INC. DESIGNER
Maroya Ioki DENTSU CREATIVE X INC. PRODUCER
Shinya Tamura DENTSU ON DEMAND GRAPHIC INC. PRINT PRODUCER

The Campaign

Food products flow into and out of Japan via international shipping routes, overcoming the barrier of distance. We wanted to help change the image of the logistics business by using illustrations to express how Japan's world-class food distribution system supports our society.

Creative Execution

Eye-catching illustrations like these are not normally used in the shipping logistics industry, and these illustrations successfully visualize the beauty of the flow of goods.

Indication of how successful the outcome was in the market

We added a new clean image to the logistics brand and helped increase motivation in employees.