| Title | THE BEAUTY OF FOOD LOGISTICS |
| Brand | TOYOTA L&F |
| Product / Service | LOGISTICS & FORKLIFT |
| Category | G02. Illustration |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Production 2 | DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN |
| Additional Company | ARC.B2C Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masahisa Nakamura | ARC.B2C,Inc. | CREATIVE DIRECTOR |
| Yusuke Koyanagi | DENTSU INC. | ART DIRECTOR |
| Kunihiko Mishima | DENTSU INC. | COPYWRITER |
| Yumeno Suzuki | DENTSU INC. | CREATIVE PRODUCER |
| Ryohei Morimoto | DENTSU INC. | ACCOUNT EXECUTIVE |
| Kazuki Shiogo | DENTSU INC. | ACCOUNT EXECUTIVE |
| Katsuhiro Uto | DENTSU CREATIVE X INC. | DESIGNER |
| Junko Yoshida | DENTSU CREATIVE X INC. | DESIGNER |
| Maroya Ioki | DENTSU CREATIVE X INC. | PRODUCER |
| Shinya Tamura | DENTSU ON DEMAND GRAPHIC INC. | PRINT PRODUCER |
Food products flow into and out of Japan via international shipping routes, overcoming the barrier of distance. We wanted to help change the image of the logistics business by using illustrations to express how Japan's world-class food distribution system supports our society.
Eye-catching illustrations like these are not normally used in the shipping logistics industry, and these illustrations successfully visualize the beauty of the flow of goods.
We added a new clean image to the logistics brand and helped increase motivation in employees.