The Campaign

Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.

Creative Execution

Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.

Indication of how successful the outcome was in the market

Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.