Title | BUILDING BLOCKS OF PROSPERITY |
Brand | NORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD. |
Product / Service | NZAM |
Category | G06. Photography / Curation of Images |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | CREATIVE POWER UNIT Tokyo, JAPAN |
Production 2 | YOKOHAMA SUPER FACTORY Tokyo, JAPAN |
Additional Company | DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN |
Additional Company 2 | HANDSOME TRACKS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihiro Yagi | DENTSU INC. | Creative Director |
Haruko Tsutsui | DENTSU INC. | Copywriter |
Chika Watanabe | DENTSU INC. | Copywriter |
Eri Ohno | DENTSU INC. | Art Director |
Haruko Nakatani | Creative Power Unit | Designer |
Takaya Sakano | Freelance Photographer | Photographer |
Takako Yamada | Yokohama Super Factory | Photo Producer |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.
Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.
Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.