| Title | BUILDING BLOCKS OF PROSPERITY |
| Brand | NORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD. |
| Product / Service | NZAM |
| Category | A02. Rebrand / Refresh of an Existing Brand |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 2 | YOKOHAMA SUPER FACTORY Tokyo, JAPAN |
| Additional Company | DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN |
| Additional Company 2 | HANDSOME TRACKS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro Yagi | DENTSU INC. | Creative Director |
| Haruko Tsutsui | DENTSU INC. | Copywriter |
| Chika Watanabe | DENTSU INC. | Copywriter |
| Eri Ohno | DENTSU INC. | Art Director |
| Haruko Nakatani | Creative Power Unit | Designer |
| Takaya Sakano | Freelance Photographer | Photographer |
| Takako Yamada | Yokohama Super Factory | Photo Producer |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
| Ryosuke Sone | DENTSU INC. | Director |
| Jun Kato | DENTSU INC. | Agency Producer |
| Toru Sasaki | handsome tracks Inc. | Sound Director |
| Ken Masuda | Dentsu Digital Inc. | Account Planner |
| Yuriko Yokouchi | Dentsu Digital Inc. | Account Planner |
| Yoku Akao | DENTSU INC. | Account Executive |
| Naru Hamada | DENTSU INC. | Account Executive |
Our solution used a green and blue color palette to reflect the company's origins, and block shapes to represent assets. The solid blocks evoke a sense of financial stability, while various arrangements of the blocks express the many strategies the company employs. The simplicity of the design solution enables it to be applied to a wide range of materials, including posters, stationery, business cards, and the web, effectively creating a strong brand identity where none existed before.
Our solution used a green and blue color palette to reflect the company's origins, and block shapes to represent assets. The solid blocks evoke a sense of financial stability, while various arrangements of the blocks express the many strategies the company employs. The simplicity of the design solution enables it to be applied to a wide range of materials, including posters, stationery, business cards, and the web, effectively creating a strong brand identity where none existed before.
Our solution used a green and blue color palette to reflect the company's origins, and block shapes to represent assets. The solid blocks evoke a sense of financial stability, while various arrangements of the blocks express the many strategies the company employs. The simplicity of the design solution enables it to be applied to a wide range of materials, including posters, stationery, business cards, and the web, effectively creating a strong brand identity where none existed before.