GIGA PRESENTATION

TitleGIGA PRESENTATION
BrandTOYOTA
Product / ServiceAUTOMOBILE
CategoryG06. Photography / Curation of Images
EntrantHAKUHODO DESIGN Tokyo, JAPAN
Idea Creation HAKUHODO DESIGN Tokyo, JAPAN
Idea Creation 2 HAKUHODO INC. Tokyo, JAPAN
Idea Creation 3 HAKUHODO KETTLE INC Tokyo, JAPAN
Idea Creation 4 HAKUHODO PRODUCT'S Tokyo, JAPAN
Production HAKUHODO DESIGN Tokyo, JAPAN
Production 2 HAKUHODO PRODUCT'S Tokyo, JAPAN

Credits

Name Company Position
Hideaki Ooki Hakuhodo Kettle Inc. Creative Director
Takumi Oguri HAKUHODO DESIGN INC. Art Director
Takeyuki Ochiai HAKUHODO DESIGN INC. Designer
Kohei Suzuki HAKUHODO PRODUCT'S INC. Photographer

The Campaign

Display a 360-degree view of VELLFIRE to unveil yet-to-see, even taboo, faces of it: a creative idea that pursued an innovative approach and newsworthiness/buzzworthiness, let alone its visual message.

Creative Execution

We built a photo studio from scratch where we could shoot VELLFIRE at 360 degree, took more than 100 shots and delivered them to the users via its website.

Indication of how successful the outcome was in the market

The work was challenging and set us free from the conventional photo shooting methodology, enabling us to produce the output with an out-of-box mindset and method. And by doing so, we changed the client’s approach toward photo-shooting their products and thereby motivated them to collaborate with us for more creative and challenging in the future.

Links

Website URL