| Title | GIGA PRESENTATION |
| Brand | TOYOTA |
| Product / Service | AUTOMOBILE |
| Category | G06. Photography / Curation of Images |
| Entrant | HAKUHODO DESIGN Tokyo, JAPAN |
| Idea Creation | HAKUHODO DESIGN Tokyo, JAPAN |
| Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation 3 | HAKUHODO KETTLE INC Tokyo, JAPAN |
| Idea Creation 4 | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Production | HAKUHODO DESIGN Tokyo, JAPAN |
| Production 2 | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hideaki Ooki | Hakuhodo Kettle Inc. | Creative Director |
| Takumi Oguri | HAKUHODO DESIGN INC. | Art Director |
| Takeyuki Ochiai | HAKUHODO DESIGN INC. | Designer |
| Kohei Suzuki | HAKUHODO PRODUCT'S INC. | Photographer |
Display a 360-degree view of VELLFIRE to unveil yet-to-see, even taboo, faces of it: a creative idea that pursued an innovative approach and newsworthiness/buzzworthiness, let alone its visual message.
We built a photo studio from scratch where we could shoot VELLFIRE at 360 degree, took more than 100 shots and delivered them to the users via its website.
The work was challenging and set us free from the conventional photo shooting methodology, enabling us to produce the output with an out-of-box mindset and method. And by doing so, we changed the client’s approach toward photo-shooting their products and thereby motivated them to collaborate with us for more creative and challenging in the future.