The Campaign

Together with Double A, a worldwide paper company distributing to 130 countries, we wanted to show how smooth their paper is. To do so, we decided to make an iconic art piece that demonstrates the smoothness of their paper.

Creative Execution

To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.” The band’s movement and the printouts needed to be in sync to have a story in camera. BTS videos revealed the “Paper Mapping” was done for real which was the most important element for our video. All of the papers to be recycled and proceeds to go to Greenpeace.

Indication of how successful the outcome was in the market

And… 10 million views in just 2 weeks. The excitement of the art project was shared worldwide. The video has been used as an educational tool for children to realize what they can do with what they are learning.