| Title | SENSIBILITY |
| Brand | NIKKEI INC. |
| Product / Service | THE HOSHI AWARD: QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE |
| Category | G05. Motion Graphics Design & Animation |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TAKI CORPORATION Tokyo, JAPAN |
| Production 2 | TYO DRIVE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro Yagi | DENTSU INC. | Creative Director |
| Chihiro Kato | DENTSU INC. | Art Director |
| Marina Danjo | DENTSU INC. | Copywriter |
| Yumi Fukuyoshi | TAKI CORPORATION | Designer |
| Haruki Uchida | TAKI CORPORATION | Producer |
| Hitoshi Ezaki | DENTSU INC. | Producer |
| Togo Fujii | DENTSU INC. | Producer |
| Ai Sugaya | ONION SKIN | Director |
| Toshikazu Tamura | ONION SKIN | Director |
| Kotaro Maruhashi | Melody Punch Inc | Music |
| Yuta Harasawa | TYO drive. | Producer |
| Kanae Harada | TYO drive. | Producer |
The Hoshi Award is a literary award celebrating scientific creativity. Those with scientific background have unique sensibilities which were cultivated from their experiences and knowledge in science.
Our design expresses such notion in shapes of antennas. Each of them see the world differently, from their own perspective - therefore diversity is present in their literature.
We intended to convey the preciousness of the sensibilities through our design.