| Title | THE BRIDGE |
| Brand | GOOD MORNINGS CO., LTD |
| Product / Service | HAMA HOUSE |
| Category | A01. Creation of a new Brand Identity |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | CREATIVE POWER UNIT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro Yagi | DENTSU INC. | Creative Director |
| Haruko Tsutsui | Freelance | Copywriter |
| Daisuke Hatakeyama | Creative Power Unit | Art Director |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
| Toshiko Eto | DENTSU INC. | Account Executive |
The symbol of the area is a bridge called Kiyosubashi built in 1928. The bridge crossing over the canal has been playing major role connecting people and cultures, and contributing to the development of the city.
We focused on the value that has been fostered in the area and worked on the branding of the facility.
The concept is bridging; building a new bridge and connecting what cannot be united otherwise.