Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity
ALL THINGS BEAUTIFUL COME FROM NATURE
SHISEIDO
SHISEIDO WASO
WIEDEN+KENNEDY TOKYO JAPAN
Silver
BATTLEBOXBD '17
BEATBOX BANGLADESH
BATTLEBOXBD COMPETITION
THE POD Dhaka BANGLADESH
Short List
NOC COFFEE CO
NOC COFFEE CO
COFFEE COMPANY
SUPERUNION Hong Kong HONG KONG
HANDSOME MERMEN PARADISE
NISSHIN
CUP NOODLES LIGHT
NISSIN FOODS CO. Hong Kong HONG KONG
PETAL PAINT
JAT HOLDINGS (PVT) LTD.,
PAINTS
LEO BURNETT Colombo SRI LANKA
BEARDOOO - BEARD COMBS FOR MEN, WOMEN AND CHILDREN
STUDIO TOKO
BEARD COMBS
KI SAIGON Ho Chi Minh City VIETNAM
OPUS BY PRUDENTIAL
PRUDENTIAL
OPUS - HIGH NET WORTH INSURANCE
JONES KNOWLES RITCHIE Singapore SINGAPORE
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
FIN FOR A FIN
GLIDE FINS
SURF BOARD FINS
GLIDE FINS Torquay AUSTRALIA
FUNAN - SINGAPORE'S CREATIVE INTERSECTION
CAPITALAND
FUNAN
DESIGN BRIDGE Singapore SINGAPORE
XD
DENTSU INC.
SXSW2018
DENTSU INC. Tokyo JAPAN
THE BRIDGE
GOOD MORNINGS CO., LTD
HAMA HOUSE
DENTSU INC. Tokyo JAPAN
A02 Rebrand / Refresh of an Existing Brand
UNIPLAN BRAND RELAUNCH
UNIPLAN
BRAND SERVICES
UNIPLAN INTERNATIONAL Cologne GERMANY
EVERYTHING IS ART
MELBOURNE FRINGE FESTIVAL
MELBOURNE FRINGE FESTIVAL
MELBOURNE FRINGE FESTIVAL AUSTRALIA
Silver
WE NEVER DROP THE BALL
V.LEAGUE: JAPAN VOLLEYBALL LEAGUE ORGANIZATION
BRAND EXPERIENCE
INTERBRAND Tokyo JAPAN
TAKE A MOMENT, THANK NATURE.
MARUHA NICHIRO CORPORATION
CORPORATE BRAND
INTERBRAND Tokyo JAPAN
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
ASIAN DELIGHT THAILAND RELAUNCH
UNILEVER THAILAND
ASIA DELIGHT ICE CREAM THAILAND
DUDE DIGITAL Bangkok THAILAND
COSPLAY ENCYCLOPEDIA
KODANSHA
ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
EATING KABUKI WITH YOUR FINGERS.
SHOCHIKU CO. LTD MINAMI-ZA
KABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO
DENTSU INC. Tokyo JAPAN
HEART SIGNATURE
MITSUFUJI CORPORATION
HAMON
DENTSU INC. Tokyo JAPAN
Bronze
RADIANT LIGHT
DENTSU ADVERTISING AWARDS SELECTION COUNCIL
DENTSU ADVERTISING AWARDS
DENTSU INC. Tokyo JAPAN
BUILDING BLOCKS OF PROSPERITY
NORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD.
NZAM
DENTSU INC. Tokyo JAPAN
TASTE YOUR LOVE
BMW JAPAN
MINI
BEACON/LEO BURNETT Tokyo JAPAN
LABELS FOR UNSUNG HEROES
GINEBRA SAN MIGUEL INC.
GINEBRA SAN MIGUEL
ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
B01 Publications & Brand Collateral
BLINK TO SPEAK
ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE
BLINK TO SPEAK EYE LANGUAGE BOOK
TBWA\INDIA Mumbai INDIA
Silver
TELL ME A STORY
STORYTEL
STORYTEL AUDIOBOOKS
McCANN INDIA Mumbai INDIA
MILANO SHANGHAI 2016
FEDERLEGNO ARREDO EVENTI SPA
SALONE DEL MOBILE. MILANO SHANGHAI 2016
LORENZO MARINI GROUP Milan ITALY
BUNDABERG RUM - BUNDY BOOK
DIAGEO
BUNDABERG RUM
DESIGN BRIDGE Singapore SINGAPORE
JAXA THE UNKNOWN IS THE FUTURE
JAXA
CORPORATE ADVERTISING
DENTSU INC. Tokyo JAPAN
ONLY FOR AESTHETIC EYES
GOOD MORNINGS CO., LTD
3RD_PAGE
DENTSU INC. Tokyo JAPAN
SINCE 1995
KOBE SHIMBUN
120TH ANNIVERSARY PROJECT
DENTSU INC. Tokyo JAPAN
SELF-SPELLING KANJI
THE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM.,
A LOCAL MUSIC FESTIVAL
DENTSU INC. Tokyo JAPAN
JOURNEY AROUND HEARTLAND
KIRIN
HEARTLAND BEER
DENTSU INC. Tokyo JAPAN
B02 Promotional Item Design
KFC COLONEL'S COFFEE
KFC
KFC COFFEE
WIEDEN+KENNEDY SHANGHAI CHINA
THE LIFE SAVING POT
MANULIFE SINGAPORE
MOSQUITO REPELLENT POT
TBWA\SINGAPORE SINGAPORE
BLINK TO SPEAK
ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE
BLINK TO SPEAK EYE LANGUAGE BOOK
TBWA\INDIA Mumbai INDIA
Bronze
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Gold
THE (NOT QUITE) FLAT WHITE NOTEBOOK
NOC COFFEE CO.
COFFEE COMPANY
SUPERUNION Hong Kong HONG KONG
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT
R/GA TOKYO JAPAN
CRAFT TRAIN
TOMY COMPANY, LTD.
PLARAIL
PYRAMID FILM Tokyo JAPAN
REIMAGINING PET HABITATS
NOBLE DEVELOPMENT PUBLIC CO., LTD.
NOBLE
OGILVY Bangkok THAILAND
FEEL THE GAP SODAS
GREEN PEOPLE'S POWER
GREEN PEOPLE'S POWER
McCANN TOKYO JAPAN
OREO FACE TIME CAMPAIGN
MONDELEZ JAPAN
OREO
McCANN TOKYO JAPAN
UNIFORM LAI SEE
CATHAY PACIFIC AIRWAYS
CATHAY PACIFIC AIRWAYS
McCANN HONG KONG HONG KONG
CLOUD CREAM CONE
NIVEA
CLOUD CLEANSING MOUSSE
MATCH Shanghai CHINA
MICOR CHADO
HEY SONG
EXPLORINGTEA
ISOBAR Taiwan CHINESE TAIPEI
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE
CSR
GREY INDIA Mumbai INDIA
Short List
POLLUTED SOAP
GREENPEACE
GREENPEACE
GREY HONG KONG HONG KONG