Title Brand Product / Service Entrant Company Location Award
C06 Immersive Customer Experience
TOBLERONE FLY FEARLESS 2016
MONDELEZ INTERNATIONAL - PHILIPPINES / TOBLERONE
MONDELEZ INTERNATIONAL Paranaque City THE PHILIPPINES
D03 Use of Social Platforms
2-SECOND RIDDLE TRAILER
NOW TV / NOW TV OVERALL BRANDING
HAVAS HONG KONG HONG KONG
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PXMART FASHION BAG COLLECTION
PXMART / CHAIN STORE
OGILVY & MATHER Taipei City CHINESE TAIPEI
F02 Low Budget / High Impact Campaign
TRESEMME THE RUNWAY
UNILEVER / TRESEMME/PERSONAL CARE
MINDSHARE Jakarta INDONESIA
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN
C03 Exhibitions / Installations
"ELECTRONICS MEETS CRAFTS: " AT MILANO SALONE 2017
PANASONIC / MEDIA INSTALLATION AND EXHIBITION OF STATE OF THE ART DESIGN PRODUCTS
DENTSU LIVE INC. Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL-YOU-CAN’T-EAT
FOOD PASSION / BAR-B-Q PLAZA RESTAURANTS
GREYNJ UNITED Bangkok THAILAND
D03 Use of Social Platforms
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
C06 Immersive Customer Experience
BEAUTY AND THE BEAST REEL TO REAL
SM LIFESTYLE ENTERTAINMENT, INC. / ENTERTAINMENT
SM LIFESTYLE ENTERTAINMENT Makati City THE PHILIPPINES
B01 Use of Ambient Media: Small Scale
PREGNANT GOVERNORS
EACH PREFECTURES IN KYUSHU AND YAMAGUCHI / WORK & LIFE BALANCE PROMOTING CAMPAIGN
NISHIKO Fukuoka JAPAN
A08 Corporate Social Responsibility
YASMIN'S SEX-ED REVOLUTION
BAYER / YASMIN
PHD Shanghai CHINA
C01 Guerrilla Marketing & Stunts
SHOP404
GODADDY.COM / GODADDY.COM
TBWA\INDIA Mumbai INDIA
A01 Fast Moving Consumer Goods
OREO MUSIC BOX SPECIAL PACKAGING
MONDELEZ INTERNATIONAL / OREO
VML Shanghai CHINA
D02 Use of Mobile
INTERACTIVE LIVE CM
KIRIN BREWERY COMPANY, LIMITED / ALCOHOLIC BEVERAGES
DENTSU INC. Tokyo JAPAN
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA
C01 Guerrilla Marketing & Stunts
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
D03 Use of Social Platforms
THE ULTIMATE FOX+ CHALLENGE
FOX NETWORKS GROUP / FOX+
WE ARE SOCIAL Singapore SINGAPORE
A08 Corporate Social Responsibility
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN
A01 Fast Moving Consumer Goods
PRAWN OUTBACK
LION AUSTRALIA / LIQUOR
OCTAGON Singapore SINGAPORE
C03 Exhibitions / Installations
DOCOMO GAKUWARI FLIP-DOT
NTTDOCOMO / DOCOMO GAKUWARI (STUDENT DISCOUNT)
KAKEZAN Tokyo JAPAN
C06 Immersive Customer Experience
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR HEARING IMPLANT
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
A01 Fast Moving Consumer Goods
LUX GOLDEN ROSE AWARDS
HINDUSTAN UNILEVER / SOAP
MINDSHARE Mumbai INDIA
A08 Corporate Social Responsibility
READ TO A DOG
MARS PETCARE APAC INC / PEDIGREE
BBDO GUERRERO Makati City THE PHILIPPINES
C01 Guerrilla Marketing & Stunts
GET A SHOE
MIZUNO / WAVE RIDER
OVERMAN Seoul SOUTH KOREA
D02 Use of Mobile
1001 NIGHTS-2
TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO
TAOBAO.COM Hangzhou CHINA
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
DENTSU TEC Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
DAZN HUMAN BILLBOARD
PERFORM INVESTMENT JAPAN / DAZN
PLATINUM Tokyo JAPAN
PRAWN OUTBACK
LION AUSTRALIA / LIQUOR
OCTAGON Singapore SINGAPORE
D02 Use of Mobile
THE DEMPA-TALK EXPERIMENT!
SONY MOBILE COMMUNICATIONS INC. / SMARTBAND TALK SWR30
D2C Tokyo JAPAN
SLOW BUTTON
KIRIN / GREEN LABEL
DENTSU INC. Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE / BUDGET DIRECT CAR INSURANCE
COHORT COMMUNICATIONS Singapore SINGAPORE
BEAUTY ID
KIMBERLY-CLARK THAILAND LIMITED / KLEENEX MOISTURE TOUCH
KIMBERLY-CLARK THAILAND LIMITED Bangkok THAILAND
D02 Use of Mobile
STREET VIEW RECCE
CANON / CANON EOS 80D
DENTSU SINGAPORE SINGAPORE
AIRWAVES REFRESHER NAVIGATION APP
WRIGLEY / AIRWAVES
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI
C01 Guerrilla Marketing & Stunts
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN
AUSTRALIA'S TOUGHEST JOB INTERVIEW
STUDIOCANAL / JOHN WICK 2
HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
D02 Use of Mobile
ROCHER "SPREADING LOVE ONLINE; SENDING GIFT ON LINE"
FERRERO ROCHER / ROCHER
PHD TAIWAN Taipei CHINESE TAIPEI
STICK & STYLE
KMART / IOS STICKER PACK
ISOBAR Melbourne AUSTRALIA
C01 Guerrilla Marketing & Stunts
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN
D02 Use of Mobile
BEYOND DUAL SCREEN
INFINITI / QX30
CHEIL WORLDWIDE Beijing CHINA
WATCHDOGS
SOI DOG FOUNDATION / -
CHEIL WORLDWIDE Bangkok THAILAND
OUR HEART BEATS AS ONE
UNILEVER INDIA / ICE CREAM
MINDSHARE Mumbai INDIA
ALTO 800- YOUR FIRST CAR ON THE MAP
MARUTI SUZUKI INDIA LIMITED / ALTO - 800
ISOBAR Gurgaon INDIA
POCKET MUSTANG
FORD MOTOR COMPANY / FORD MUSTANG
GTB Shanghai CHINA