Title Brand Product / Service Entrant Company Location Award
F02 Low Budget / High Impact Campaign
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
B03 Use of Broadcast
DEAD HOUR BY NESCAFE
NESTLE INDIA / NESCAFE CLASSIC
McCANN INDIA Mumbai INDIA
A07 Corporate Image & Sponsorship
AUSTRALIA POST CARE PACKAGES
AUSTRALIA POST / AUSTRALIA POST
Y&R MELBOURNE AUSTRALIA
B02 Use of Ambient Media: Large Scale
WAIT WITH A MATE
THE LOST DOGS HOME / PET ADOPTION
Y&R MELBOURNE AUSTRALIA
A01 Fast Moving Consumer Goods
GOLDEN GAYTIME CRUMB SHED
STREETS ICE CREAM (UNILEVER AUSTRALIA) / GAYTIME
MANGO Sydney AUSTRALIA
A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
E01 Launch / Re-launch
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Short List
A09 Public Sector
SPEED LIMIT MONK STATUE
THAI HEALTH PROMOTION FOUNDATION / ROAD SAFETY CAMPAIGN
BBDO BANGKOK THAILAND
C03 Exhibitions / Installations
WINTER SUMMERLAND
CEBU PACIFIC INC. / CEBU PACIFIC
LEO BURNETT GROUP MANILA THE PHILIPPINES
C04 Competitions & Promotional Games
WANTED HALLOWEEN
BACARDI JAPAN / BACARDI HALLOWEEN CAMPAIGN
I&S BBDO Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
D03 Use of Social Platforms
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
D05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
D02 Use of Mobile
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. / HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
C01 Guerrilla Marketing & Stunts
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
B04 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
B01 Use of Ambient Media: Small Scale
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
A02 Durable Consumer Goods
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
C05 Customer Retail / In-Store Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
C06 Immersive Customer Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
F01 Integrated Campaign led by Promo & Activation
THE BEER THAT SAYS THANK YOU
BUDWEISER CHINA / BUDWEISER BEER
ANOMALY Shanghai CHINA
A10 Charities & Non-profit
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC / OPTIMUM BETTA / SHUTTERSTOCK
OGILVY Bangkok THAILAND
Short List
A03 Cars & Automotive Products & Services
PROPILOT CHAIR
NISSAN MOTOR CO.,LTD. / PROPILOT
TBWA\HAKUHODO Tokyo JAPAN
E02 Sponsorship & Partnership
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
D04 Real-time Response
INSTABILIA
NRL AUSTRALIA / STATE OF ORIGIN
VML Sydney AUSTRALIA
D01 Use of Digital Platforms
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
C02 Live Shows / Concerts / Festivals
MORTEIN - KILL THE REAL DEMONS
RECKITT AND BENCKISER / MOSQUITO REPPELENT
HAVAS INDIA Gurgaon INDIA
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA
D04 Real-time Response
INDIA'S FIRST ON DEMAND 'REAL-TIME' COOKING SHOW
NUTRALITE / FMCG
TONIC MEDIA DIGITAL Mumbai INDIA
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
A03 Cars & Automotive Products & Services
TAIWAN TRUE COLOR
FORD MOTOR COMPANY / NEW FORD KUGA
J. WALTER THOMPSON TAIWAN Taipei City CHINESE TAIPEI
B03 Use of Broadcast
GUARDIAN TVCS
GUARDIAN HEALTH & BEAUTY / DRUGSTORE
BBDO MALAYSIA Kuala Lumpur MALAYSIA
E01 Launch / Re-launch
THE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE
DIAGEO / THE SINGLETON SINGLE MALT SCOTCH WHISKY
UNTITLED PROJECT Singapore SINGAPORE
D01 Use of Digital Platforms
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
C02 Live Shows / Concerts / Festivals
TURN ON LIVING
PHILIPS / PHILIPS HUE
PHOTOPLAY Sydney AUSTRALIA
B05 Use of Technology
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Silver Spike
E02 Sponsorship & Partnership
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
C04 Competitions & Promotional Games
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
F01 Integrated Campaign led by Promo & Activation
THINK DIFFICULT CAMPAIGN
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A05 Media & Publications
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
B02 Use of Ambient Media: Large Scale
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold Spike
A10 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
C01 Guerrilla Marketing & Stunts
BUBBLEPACK_TOWN
OKAYAMA TOYOPET CO.,LTD. / AUTOMOTIVE & TRANSPORT
TYO INC. Tokyo JAPAN
C06 Immersive Customer Experience
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
C05 Customer Retail / In-Store Experience
READER KING
BURGER KING KOREA / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
D02 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B01 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike