Title Brand Product / Service Entrant Company Location Award
B02 Use of Ambient Media: Large Scale
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
B05 Use of Technology
WAVESHADES
LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
CLEMENGER BBDO SYDNEY AUSTRALIA
E02 Sponsorship & Partnership
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
C06 Immersive Customer Experience
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
DENTSU TEC Tokyo JAPAN
Short List
B04 Use of Print or Outdoor
MCDONALD'S NIGHT MENU
MCDONALD'S / MCDONALD'S 24 HOURS
TBWA\THAILAND Bangkok THAILAND
F01 Integrated Campaign led by Promo & Activation
JOHNSON & JOHNSON VISION - EYE CARE DAY
JOHNSON & JOHNSON VISION / ACUVUE CONTACT LENSES
McCANN SHANGHAI CHINA
C05 Customer Retail / In-Store Experience
THE NEW EPISODE OF EMPEROR'S NEW CLOTHES-INTERACTIVE FRIDGE
UNI-PRESIDENT / KING OF TEA
10 PERCENT ACTIVATION CO., LTD. Taipei City CHINESE TAIPEI
C02 Live Shows / Concerts / Festivals
RED BULL SOUNDCLASH PARTY BUS
RED BULL TAIWAN / RED BULL ENERGY DRINK
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI
A09 Public Sector
IKU-MEN
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU TEC Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
THE DYSLEXIC CAPTCHA
JASLOK HOSPITAL AND RESEARCH CENTRE / DYSLEXIA CONSULTATION
DENTSU WEBCHUTNEY Gurgaon INDIA
D02 Use of Mobile
POWERBOOKS
NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE (NBDCS) / LITERACY PUBLIC AWARENESS CAMPAIGN
DDB GROUP SINGAPORE SINGAPORE
A10 Charities & Non-profit
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE
C03 Exhibitions / Installations
THE CONSCIOUS CROSSING
KIWIRAIL / KIWIRAIL
CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
A08 Corporate Social Responsibility
LET THERE BE LIGHT
COCA-COLA / COCA-COLA
OGILVY BEIJING CHINA
C04 Competitions & Promotional Games
BRAVE THE ODDS, BATTLE FOR REWARDS
MARITIME PORT & AUTHORITY OF SINGAPORE / AMAZING MARITIME CHALLENGE 2017
ALWAYS SINGAPORE
AUSTRALIA'S TOUGHEST JOB INTERVIEW
STUDIOCANAL / JOHN WICK 2
HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
C02 Live Shows / Concerts / Festivals
LAUNCH OF THE ALL-NEW BMW 5 SERIES
BMW ASIA / BMW'S SEVENTH-GENERATION 5 SERIES
FREEMANXP SINGAPORE
A10 Charities & Non-profit
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D02 Use of Mobile
OKJAYA
NETFLIX / OKJA
ADQUA INTERACTIVE Seoul SOUTH KOREA
C01 Guerrilla Marketing & Stunts
THE MOST COMFORTABLE TEST DRIVE
CITROEN / CITROEN C4 PICASSO RANGE
ALWAYS SINGAPORE
F02 Low Budget / High Impact Campaign
AUSTRALIANS FOR UNDERWOOD
NETFLIX / HOUSE OF CARDS - NETFLIX
URBAN Sydney AUSTRALIA
D01 Use of Digital Platforms
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
F01 Integrated Campaign led by Promo & Activation
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
C05 Customer Retail / In-Store Experience
FERRERO GOLDEN COUTURE
FERRERO ASIA LTD / FERRERO ROCHER
PHD Hong Kong HONG KONG
E02 Sponsorship & Partnership
FERRERO GOLDEN COUTURE
FERRERO ASIA LTD / FERRERO ROCHER
PHD Hong Kong HONG KONG
B05 Use of Technology
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
A01 Fast Moving Consumer Goods
SLOW BUTTON
KIRIN / GREEN LABEL
DENTSU INC. Tokyo JAPAN
B02 Use of Ambient Media: Large Scale
THE GOOD CAR MARKET
CHO TOT CO., LTD. / CHO TOT XE
THE PURPOSE GROUP Ho Chi Minh City VIETNAM
C06 Immersive Customer Experience
DOCOMODAKE RUNS OUT THE HOME
NTTDOCOMO / DOCOMODAKE
KAKEZAN Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MY GAOKAO PASS
MCDONALD’S (CHINA) / CRISPY CHICKEN MCMUFFIN
PROXIMITY CHINA Shanghai CHINA
D03 Use of Social Platforms
MY GAOKAO PASS
MCDONALD’S (CHINA) / CRISPY CHICKEN MCMUFFIN
PROXIMITY CHINA Shanghai CHINA
D05 Co-Creation & User Generated Content
MY GAOKAO PASS
MCDONALD’S (CHINA) / CRISPY CHICKEN MCMUFFIN
PROXIMITY CHINA Shanghai CHINA
B01 Use of Ambient Media: Small Scale
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA
A08 Corporate Social Responsibility
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
C03 Exhibitions / Installations
ROADS THAT HONK
HPCL / HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
B01 Use of Ambient Media: Small Scale
KOTEX COMFORT SOFT LAUNCH
KIMBERLY-CLARK (HONG KONG) LTD / KOTEX
mcgarrybowen Hong Kong HONG KONG
A08 Corporate Social Responsibility
DIDI SMART LIGHT
DIDI / MOBILE TRANSPORTATION PLATFORM
OGILVY & MATHER SHANGHAI CHINA
C01 Guerrilla Marketing & Stunts
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai INDIA
C03 Exhibitions / Installations
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA
A10 Charities & Non-profit
POLLUTOYS
SEA SHEPERD / SERVICE
FRED & FARID SHANGHAI CHINA
D03 Use of Social Platforms
LINE CYBER EMERGENCY TRAINING
LINE CORPORATION / DISASTER PREVENTION
HAKUHODO INC. Tokyo JAPAN
A01 Fast Moving Consumer Goods
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney AUSTRALIA
C06 Immersive Customer Experience
SHOP404
GODADDY.COM / GODADDY.COM
TBWA\INDIA Mumbai INDIA
B05 Use of Technology
STREET VIEW RECCE
CANON / CANON EOS 80D
DENTSU SINGAPORE SINGAPORE
B02 Use of Ambient Media: Large Scale
MCDONALD'S NIGHT MENU
MCDONALD'S / MCDONALD'S 24 HOURS
TBWA\THAILAND Bangkok THAILAND
F01 Integrated Campaign led by Promo & Activation
#KINDNESSISCASHLESS (INTEGRATED)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
C05 Customer Retail / In-Store Experience
WORTH A CHIVAS
PERNOD RICARD / WHISKEY
HAPPINESS SAIGON. AN FCB ALLIANCE Ho Chi Minh City VIETNAM
D02 Use of Mobile
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
F02 Low Budget / High Impact Campaign
2-SECOND RIDDLE TRAILER
NOW TV / NOW TV OVERALL BRANDING
HAVAS HONG KONG HONG KONG