• A01 Fast Moving Consumer Goods
• SAVE OUR SCALPS / HEADGEAR-COVER PLAN
  UNILEVER / CLEAR SHAMPOO
  ADK Tokyo
  JAPAN

• B05 Use of Technology
• THE RESPONSIVE LOOKBOOK
  DIESEL / JOGGJEANS
  FRED & FARID SHANGHAI
  CHINA
  Short List

• B04 Use of Print or Outdoor
• WATCHING POSTERS
  PANASONIC SECURITY SYSTEM / PANASONIC CCTV CAMERAS
  TAPROOT DENTSU Mumbai
  INDIA

• C05 Customer Retail / In-Store Experience
• WATCHING POSTERS
  PANASONIC SECURITY SYSTEM / PANASONIC CCTV CAMERAS
  TAPROOT DENTSU Mumbai
  INDIA

• A09 Public Sector
• MEET GRAHAM
  TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Gold

• E02 Sponsorship & Partnership
• MINI LEGENDS
  NATIONAL AUSTRALIA BANK (NAB) / NATIONAL AUSTRALIA BANK (NAB)
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA

• C02 Live Shows / Concerts / Festivals
• LIVE MASCOT CAM
  NIKE / NIKE BASKETBALL
  +ING INTERACTIVE Taipei City
  CHINESE TAIPEI

• C04 Competitions & Promotional Games
• STREET VIEW RECCE
  CANON / CANON EOS 80D
  DENTSU SINGAPORE
  SINGAPORE

• A02 Durable Consumer Goods
• THE PERSONALISED RING BOX THAT'LL GET YOU A YES
  CARATLANE - A TANISHQ PARTNERSHIP / CARATLANE'S SPECIAL EDITION ENGAGEMENT RINGS
  FAMOUS INNOVATIONS Mumbai
  INDIA

• C03 Exhibitions / Installations
• GATORADE - SWEAT IT TO GET IT
  GATORADE / GATORADE
  DENTSU WEBCHUTNEY Gurgaon
  INDIA

• D03 Use of Social Platforms
• ADOPT A MEME
  SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
  DDB GROUP SINGAPORE
  SINGAPORE

• D01 Use of Digital Platforms
• HITOTOKI CLOCK
  KING JIM CO., LTD. / HITOTOKI
  DENTSU INC. Tokyo
  JAPAN

• B01 Use of Ambient Media: Small Scale
• ‘COLIN SPLODGE AND THE SIZZLEDODGE’
  EDGEWELL - BANANA BOAT / BANANA BOAT SUNSCREEN
  J. WALTER THOMPSON Sydney
  AUSTRALIA

• B02 Use of Ambient Media: Large Scale
• THE SO LAID-BACK BENCH
  LOTTE ICE CREAM CO., LTD. / SO
  DENTSU INC. Tokyo
  JAPAN

• C01 Guerrilla Marketing & Stunts
• EXTREME SHOPPING
  THE NORTH FACE KOREA / PRODUCT
  INNORED Seoul
  SOUTH KOREA
  Short List

• D05 Co-Creation & User Generated Content
• YOU SEND IT, WE USE IT. LIVE.
  CAI NIAO GUO GUO / CAI NIAO GUO GUO
  ISOBAR CHINA GROUP Shanghai
  CHINA

• D02 Use of Mobile
• GLICODE
  EZAKI GLICO CO., LTD. / CORPORATE
  DENTSU INC. Tokyo
  JAPAN
  Short List

• A08 Corporate Social Responsibility
• AIR-INK
  HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
  HEINEKEN ASIA PACIFIC Singapore
  SINGAPORE
  Short List

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• PLANAYSIUM
  YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
  McCANN MELBOURNE
  AUSTRALIA

• A10 Charities & Non-profit
• LITTLE HANDS
  MAGICAL LIGHT FOUNDATION / CHARITY
  MULLENLOWE SINGAPORE
  SINGAPORE

• F02 Low Budget / High Impact Campaign
• #BEATME
  UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
  BBDO PAKISTAN Lahore
  PAKISTAN
  Short List

• A08 Corporate Social Responsibility
• THE UNUSUAL FOOTBALL FIELD PROJECT
  AP (THAILAND) / PROPERTY DEVELOPMENT
  CJ WORX Bangkok
  THAILAND
  Grand Prix

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• PXMART HUNGRY GHOST FESTIVAL
  PXMART / CHAIN STORE
  OGILVY & MATHER Taipei City
  CHINESE TAIPEI

• A10 Charities & Non-profit
• DID YOU SEE THAT?
  FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
  DENTSU ONE (BANGKOK) Bangkok
  THAILAND

• C03 Exhibitions / Installations
• S.F - SENSES OF THE FUTURE : TOKUJIN YOSHIOKA X LG
  LG CORP. / LG OLED TECH
  HS AD Seoul
  SOUTH KOREA

• F02 Low Budget / High Impact Campaign
• THE EDIBLE BUSINESS CARD
  SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
  GEOMETRY GLOBAL Tokyo
  JAPAN
  Short List

• B02 Use of Ambient Media: Large Scale
• THE CONSCIOUS CROSSING
  KIWIRAIL / KIWIRAIL
  CLEMENGER BBDO | TOUCHCAST Wellington
  NEW ZEALAND
  Short List

• D05 Co-Creation & User Generated Content
• JOHNNIE WALKER LABEL STUDIO
  DIAGEO / JOHNNIE WALKER BLENDED SCOTCH WHISKY
  UNTITLED PROJECT Singapore
  SINGAPORE

• D02 Use of Mobile
• CLOSE YOUR EYES
  JINS / JINS SCREEN
  HAKUHODO MAGNET Tokyo
  JAPAN

• C01 Guerrilla Marketing & Stunts
• PANDA OYSTER
  ROYAL DANISH CONSULATE GENERAL IN SHANGHAI / DENMARK
  ARKR DIGITAL Shanghai
  CHINA

• C04 Competitions & Promotional Games
• THE SHOPPER'S VOICE
  WELLCOME SUPERMARKET / WELLCOME SUPERMARKET
  GREY HONG KONG Hong Kong
  HONG KONG

• C02 Live Shows / Concerts / Festivals
• SOUND IN SILENCE
  INTEL / HYPER-SENSE MUSIC SHIRT
  mcgarrybowen Shanghai
  CHINA

• A09 Public Sector
• I'M A GIRL
  INDIAN AIR FORCE / AIR FORCE RECRUITMENT
  GREY INDIA New Delhi
  INDIA

• C05 Customer Retail / In-Store Experience
• ALABANG TOWN CENTER RED BUCKET SALE
  ALABANG TOWN CENTER / RED BUCKET SALE CAMPAIGN
  CAMPAIGNS & GREY Makati City
  THE PHILIPPINES

• F01 Integrated Campaign led by Promo & Activation
• 1001 NIGHTS-2
  TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO
  TAOBAO.COM Hangzhou
  CHINA

• C06 Immersive Customer Experience
• GENDER SWITCHING VR
  OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
  BIRDMAN Tokyo
  JAPAN

• B04 Use of Print or Outdoor
• CIRCLES.LIFE DATA DARE CHALLENGE
  CIRCLES.LIFE / 20GB FOR 20$ DATA PLAN
  VML Singapore
  SINGAPORE

• B05 Use of Technology
• POCKET PATROL
  SAMSUNG / SAMSUNG POCKET PATROL
  LEO BURNETT SYDNEY
  AUSTRALIA

• E02 Sponsorship & Partnership
• HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM?
  ADITYA BIRLA GROUP / CORPORATE
  TONIC MEDIA DIGITAL Mumbai
  INDIA

• A01 Fast Moving Consumer Goods
• DETTOL GERMBURSTERS
  RECKITT BENCKISER / DETTOL HANDWASH
  McCANN INDIA Mumbai
  INDIA

• B01 Use of Ambient Media: Small Scale
• RELEASE THE PRESSURE
  PEPSICO / MIRINDA
  BBDO INDIA Gurgaon
  INDIA

• D03 Use of Social Platforms
• LIVE FOREVER
  HP SINGAPORE / HP SPROCKET
  GOODSTUPH Singapore
  SINGAPORE

• D01 Use of Digital Platforms
• SEARCH FOR 3.11
  YAHOO! JAPAN / SEARCH FOR 3.11
  DENTSU INC. Tokyo
  JAPAN

• A01 Fast Moving Consumer Goods
• ROMEO & JULIET IN A DIFFERENT LIGHT
  PHILIPS / PHILIPS HUE
  IRIS WORLDWIDE Singapore
  SINGAPORE

• F02 Low Budget / High Impact Campaign
• LIVE FOREVER
  HP SINGAPORE / HP SPROCKET
  GOODSTUPH Singapore
  SINGAPORE

• B01 Use of Ambient Media: Small Scale
• DETTOL GERMBURSTERS
  RECKITT BENCKISER / DETTOL HANDWASH
  McCANN INDIA Mumbai
  INDIA

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• THE ALDI FASHION SHOW
  ALDI / INTERNATIONAL GROCERY RETAILER
  OGILVY & MATHER SHANGHAI
  CHINA

• D03 Use of Social Platforms
• WALL FOR ONE
  MERIAL JAPAN / SAVE PET PROJECT
  BEACON/LEO BURNETT Tokyo
  JAPAN

• D05 Co-Creation & User Generated Content
• CO-CREATE OUR AI GIRL
  BANDAI NAMCO ENTERTAINMENT INC. / SWORD ART ONLINE: HOLLOW REALIZATION
  DENTSU INC. Tokyo
  JAPAN

• D01 Use of Digital Platforms
• CO-CREATE OUR AI GIRL
  BANDAI NAMCO ENTERTAINMENT INC. / SWORD ART ONLINE: HOLLOW REALIZATION
  DENTSU INC. Tokyo
  JAPAN