Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo JAPAN
B05 Use of Technology
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA
Short List
B04 Use of Print or Outdoor
WATCHING POSTERS
PANASONIC SECURITY SYSTEM / PANASONIC CCTV CAMERAS
TAPROOT DENTSU Mumbai INDIA
C05 Customer Retail / In-Store Experience
WATCHING POSTERS
PANASONIC SECURITY SYSTEM / PANASONIC CCTV CAMERAS
TAPROOT DENTSU Mumbai INDIA
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
E02 Sponsorship & Partnership
MINI LEGENDS
NATIONAL AUSTRALIA BANK (NAB) / NATIONAL AUSTRALIA BANK (NAB)
CLEMENGER BBDO MELBOURNE AUSTRALIA
C02 Live Shows / Concerts / Festivals
LIVE MASCOT CAM
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
C04 Competitions & Promotional Games
STREET VIEW RECCE
CANON / CANON EOS 80D
DENTSU SINGAPORE SINGAPORE
A02 Durable Consumer Goods
THE PERSONALISED RING BOX THAT'LL GET YOU A YES
CARATLANE - A TANISHQ PARTNERSHIP / CARATLANE'S SPECIAL EDITION ENGAGEMENT RINGS
FAMOUS INNOVATIONS Mumbai INDIA
C03 Exhibitions / Installations
GATORADE - SWEAT IT TO GET IT
GATORADE / GATORADE
DENTSU WEBCHUTNEY Gurgaon INDIA
D03 Use of Social Platforms
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE
D01 Use of Digital Platforms
HITOTOKI CLOCK
KING JIM CO., LTD. / HITOTOKI
DENTSU INC. Tokyo JAPAN
B01 Use of Ambient Media: Small Scale
‘COLIN SPLODGE AND THE SIZZLEDODGE’
EDGEWELL - BANANA BOAT / BANANA BOAT SUNSCREEN
J. WALTER THOMPSON Sydney AUSTRALIA
B02 Use of Ambient Media: Large Scale
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD. / SO
DENTSU INC. Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
EXTREME SHOPPING
THE NORTH FACE KOREA / PRODUCT
INNORED Seoul SOUTH KOREA
Short List
D05 Co-Creation & User Generated Content
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA
D02 Use of Mobile
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
A08 Corporate Social Responsibility
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PLANAYSIUM
YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA
A10 Charities & Non-profit
LITTLE HANDS
MAGICAL LIGHT FOUNDATION / CHARITY
MULLENLOWE SINGAPORE SINGAPORE
F02 Low Budget / High Impact Campaign
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
A08 Corporate Social Responsibility
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Grand Prix
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PXMART HUNGRY GHOST FESTIVAL
PXMART / CHAIN STORE
OGILVY & MATHER Taipei City CHINESE TAIPEI
A10 Charities & Non-profit
DID YOU SEE THAT?
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) Bangkok THAILAND
C03 Exhibitions / Installations
S.F - SENSES OF THE FUTURE : TOKUJIN YOSHIOKA X LG
LG CORP. / LG OLED TECH
HS AD Seoul SOUTH KOREA
F02 Low Budget / High Impact Campaign
THE EDIBLE BUSINESS CARD
SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Short List
B02 Use of Ambient Media: Large Scale
THE CONSCIOUS CROSSING
KIWIRAIL / KIWIRAIL
CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
D05 Co-Creation & User Generated Content
JOHNNIE WALKER LABEL STUDIO
DIAGEO / JOHNNIE WALKER BLENDED SCOTCH WHISKY
UNTITLED PROJECT Singapore SINGAPORE
D02 Use of Mobile
CLOSE YOUR EYES
JINS / JINS SCREEN
HAKUHODO MAGNET Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI / DENMARK
ARKR DIGITAL Shanghai CHINA
C04 Competitions & Promotional Games
THE SHOPPER'S VOICE
WELLCOME SUPERMARKET / WELLCOME SUPERMARKET
GREY HONG KONG Hong Kong HONG KONG
C02 Live Shows / Concerts / Festivals
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA
A09 Public Sector
I'M A GIRL
INDIAN AIR FORCE / AIR FORCE RECRUITMENT
GREY INDIA New Delhi INDIA
C05 Customer Retail / In-Store Experience
ALABANG TOWN CENTER RED BUCKET SALE
ALABANG TOWN CENTER / RED BUCKET SALE CAMPAIGN
CAMPAIGNS & GREY Makati City THE PHILIPPINES
F01 Integrated Campaign led by Promo & Activation
1001 NIGHTS-2
TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO
TAOBAO.COM Hangzhou CHINA
C06 Immersive Customer Experience
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN
B04 Use of Print or Outdoor
CIRCLES.LIFE DATA DARE CHALLENGE
CIRCLES.LIFE / 20GB FOR 20$ DATA PLAN
VML Singapore SINGAPORE
B05 Use of Technology
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA
E02 Sponsorship & Partnership
HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM?
ADITYA BIRLA GROUP / CORPORATE
TONIC MEDIA DIGITAL Mumbai INDIA
A01 Fast Moving Consumer Goods
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA
D03 Use of Social Platforms
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE
D01 Use of Digital Platforms
SEARCH FOR 3.11
YAHOO! JAPAN / SEARCH FOR 3.11
DENTSU INC. Tokyo JAPAN
A01 Fast Moving Consumer Goods
ROMEO & JULIET IN A DIFFERENT LIGHT
PHILIPS / PHILIPS HUE
IRIS WORLDWIDE Singapore SINGAPORE
F02 Low Budget / High Impact Campaign
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE
B01 Use of Ambient Media: Small Scale
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai INDIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
D03 Use of Social Platforms
WALL FOR ONE
MERIAL JAPAN / SAVE PET PROJECT
BEACON/LEO BURNETT Tokyo JAPAN
D05 Co-Creation & User Generated Content
CO-CREATE OUR AI GIRL
BANDAI NAMCO ENTERTAINMENT INC. / SWORD ART ONLINE: HOLLOW REALIZATION
DENTSU INC. Tokyo JAPAN
D01 Use of Digital Platforms
CO-CREATE OUR AI GIRL
BANDAI NAMCO ENTERTAINMENT INC. / SWORD ART ONLINE: HOLLOW REALIZATION
DENTSU INC. Tokyo JAPAN