Title Brand Product / Service Entrant Company Location Award
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
A09 Public Sector
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI / DENMARK
ARKR DIGITAL Shanghai CHINA
D01 Use of Digital Platforms
CUBE MOVIE
SAMSUNG ELECTRONICS / GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA
B05 Use of Technology
THE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE
DIAGEO / THE SINGLETON SINGLE MALT SCOTCH WHISKY
UNTITLED PROJECT Singapore SINGAPORE
D03 Use of Social Platforms
GONE GIRL
JUSTICE AND CARE / NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
A01 Fast Moving Consumer Goods
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD. / SO
DENTSU INC. Tokyo JAPAN
B04 Use of Print or Outdoor
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
B02 Use of Ambient Media: Large Scale
EXTREME SHOPPING
THE NORTH FACE KOREA / PRODUCT
INNORED Seoul SOUTH KOREA
C06 Immersive Customer Experience
EXTREME SHOPPING
THE NORTH FACE KOREA / PRODUCT
INNORED Seoul SOUTH KOREA
F01 Integrated Campaign led by Promo & Activation
THE GOOD LIBRARY PROJECT
THE STANDARD CHARTERED BANK KOREA / THE STANDARD CHARTERED BANK KOREA
TBWA\KOREA Seoul SOUTH KOREA
Short List
F02 Low Budget / High Impact Campaign
RUDOLPH EXPRESS
DOMINO'S PIZZA / PIZZA DELIVERY
MOMENTUM JAPAN Tokyo JAPAN
A10 Charities & Non-profit
MY GUIDE RUNNING DAIRY
DENTSU AEGIS NETWORK TAIWAN / CSR
DENTSU ONE Taipei City CHINESE TAIPEI
C01 Guerrilla Marketing & Stunts
REMOTE RISTORANTE
DR OETKER / RISTORANTE FROZEN PIZZA
BWM DENTSU Melbourne AUSTRALIA
Short List
C03 Exhibitions / Installations
LIVING LANDSCAPES
LATROBE UNIVERSITY / LIVING LANDSCAPES
AIRBAG PRODUCTIONS Melbourne AUSTRALIA
D05 Co-Creation & User Generated Content
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
B01 Use of Ambient Media: Small Scale
SAVLON HEALTHY HANDS CHALK STICKS
SAVLON, ITC / SAVLON HEALTHY HANDS CHALK STICKS
OGILVY & MATHER MUMBAI INDIA
D02 Use of Mobile
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver Spike
A08 Corporate Social Responsibility
BUBBLEPACK TOWN
OKAYAMA TOYOPET CO.,LTD. / TRAFFIC SAFETY AWARENESS
TYO INC. Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
C03 Exhibitions / Installations
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
C01 Guerrilla Marketing & Stunts
VR COOL LOVE INVITATION
RIVON / WEDDING COOKIE
DENTSU ONE Taipei City CHINESE TAIPEI
D02 Use of Mobile
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
A10 Charities & Non-profit
MONSTER CRAYONS
ACT FOR KIDS / ACT FOR KIDS
ACT FOR KIDS Brisbane AUSTRALIA
D05 Co-Creation & User Generated Content
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
VML Sydney AUSTRALIA
Short List
F02 Low Budget / High Impact Campaign
THINK DIFFICULT CAMPAIGN
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A08 Corporate Social Responsibility
THINK DIFFICULT CAMPAIGN
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B01 Use of Ambient Media: Small Scale
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
B02 Use of Ambient Media: Large Scale
MORTEIN - KILL THE REAL DEMONS
RECKITT AND BENCKISER / MOSQUITO REPPELENT
HAVAS INDIA Gurgaon INDIA
F01 Integrated Campaign led by Promo & Activation
CITY-PROOF YOUR SKIN
JOHNSON & JOHNSON (NEUTROGENA) / NEUTROGENA HYDRO BOOST WATER GEL
DDB GROUP SINGAPORE SINGAPORE
D01 Use of Digital Platforms
VALENTINE POST
NESTLÉ / KITKAT
PARTY Tokyo JAPAN
A09 Public Sector
THE EDIBLE BUSINESS CARD
SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
B04 Use of Print or Outdoor
ULTRA CHALLENGING ORIGAMI
DAINIHON JOCHUGIKU CO.,LTD. / KINCHOL(INSECTICIDE SPRAYER)
DENTSU INC. Osaka JAPAN
D03 Use of Social Platforms
"WEIDER IN JELLY" FOR YOUR ALMA MATER
MORINAGA & CO., LTD. / WEIDER IN JELLY
DENTSU INC. Tokyo JAPAN
A02 Durable Consumer Goods
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA
C02 Live Shows / Concerts / Festivals
WAVESHADES
LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
CLEMENGER BBDO SYDNEY AUSTRALIA
C04 Competitions & Promotional Games
SPACE JAM 20TH YEAR : DEFY THE POST
JORDAN BRAND / SPACE JAM 20TH YEAR
AKQA Shanghai CHINA
E01 Launch / Re-launch
GIVE REGISTRY
MYER / NA
CLEMENGER BBDO MELBOURNE AUSTRALIA
A01 Fast Moving Consumer Goods
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA
C05 Customer Retail / In-Store Experience
KOTEX COMFORT SOFT LAUNCH
KIMBERLY-CLARK (HONG KONG) LTD / KOTEX
mcgarrybowen Hong Kong HONG KONG
B05 Use of Technology
ROADS THAT HONK
HPCL / HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
C06 Immersive Customer Experience
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
E02 Sponsorship & Partnership
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
B03 Use of Broadcast
THE HAPPIEST CLOSING DOWN
JAPAN PARK&RESORT / AMUSEMENT PARK SPACE WORLD
HAKUHODO INC. Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE / BUDGET DIRECT CAR INSURANCE
COHORT COMMUNICATIONS Singapore SINGAPORE
A03 Cars & Automotive Products & Services
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN
E01 Launch / Re-launch
PRAWN OUTBACK
LION AUSTRALIA / LIQUOR
OCTAGON Singapore SINGAPORE
B03 Use of Broadcast
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR HEARING IMPLANT
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
C06 Immersive Customer Experience
ROMEO & JULIET IN A DIFFERENT LIGHT
PHILIPS / PHILIPS HUE
IRIS WORLDWIDE Singapore SINGAPORE
F01 Integrated Campaign led by Promo & Activation
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA