Title Brand Product / Service Entrant Company Location Award
B04 Use of Print or Outdoor
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
D05 Co-Creation & User Generated Content
FIRST GIFT FOR MOMS
WYETH / BRANDING OF WYETH
ARTGITAL INTERACTIVE SOLUTIONS Taipei CHINESE TAIPEI
A01 Fast Moving Consumer Goods
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
#3BITESCHALLENGE
MCDONALD'S MALAYSIA / MCDONALD'S
LEO BURNETT Kuala Lumpur MALAYSIA
A07 Corporate Image & Sponsorship
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
A08 Corporate Social Responsibility
REPIZZA
XINTIANDI SHANGHAI / XINTIANDI SHANGHAI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
F02 Low Budget / High Impact Campaign
REPIZZA
XINTIANDI SHANGHAI / XINTIANDI SHANGHAI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
D03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Bronze Spike
C03 Exhibitions / Installations
THE HEINEKEN CHRISTMAS TREE
HEINEKEN TAIWAN / HEINEKEN
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
A09 Public Sector
FLORA FOR FAUNA
COLOMBIA MINISTRY OF ENVIRONMENT & WILDBOND HONG KONG / CHONTADURO
GEOMETRY GLOBAL Hong Kong HONG KONG
B01 Use of Ambient Media: Small Scale
TIME TO WASH
ORANGE CLEAN / HANDWASH
GEOMETRY GLOBAL Hong Kong HONG KONG
D02 Use of Mobile
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA
F02 Low Budget / High Impact Campaign
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
D05 Co-Creation & User Generated Content
SHOES IMPOSSIBLE
ABC-MART KOREA / ABC-MART KOREA
TBWA\KOREA Seoul SOUTH KOREA
C01 Guerrilla Marketing & Stunts
JUKE VS YOU
NISSAN PHILIPPINES INC. / NISSAN PHILIPPINES INC.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
C03 Exhibitions / Installations
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold Spike
A10 Charities & Non-profit
INCOMPATIBLE FIN COMBINATIONS CHART
WILDAID TAIWAN / SHARK
SHAPE ADVERTISING Taipei City CHINESE TAIPEI
D03 Use of Social Platforms
I WANT TO CONFESS
WHITE FORMULA / COSMETICS
DENTSU ONE Taipei City CHINESE TAIPEI
B04 Use of Print or Outdoor
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
F01 Integrated Campaign led by Promo & Activation
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE
BBDO BANGKOK THAILAND
Short List
B02 Use of Ambient Media: Large Scale
PLANAYSIUM
YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA
C06 Immersive Customer Experience
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA
A02 Durable Consumer Goods
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
B05 Use of Technology
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
C05 Customer Retail / In-Store Experience
JOHNNIE WALKER LABEL STUDIO
DIAGEO / JOHNNIE WALKER BLENDED SCOTCH WHISKY
UNTITLED PROJECT Singapore SINGAPORE
E02 Sponsorship & Partnership
FORZA HORIZON 3 “JOHN COOPER WORKS”
MICROSOFT JAPAN COMPANY / FORZA HORIZON 3
WUNDERMAN INTERNATIONAL Tokyo JAPAN
D01 Use of Digital Platforms
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI / DENMARK
ARKR DIGITAL Shanghai CHINA
C04 Competitions & Promotional Games
DID YOU SEE THAT?
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) Bangkok THAILAND
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
WAVESHADES
LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
CLEMENGER BBDO SYDNEY AUSTRALIA
A03 Cars & Automotive Products & Services
THE GOOD CAR MARKET
CHO TOT CO., LTD. / CHO TOT XE
THE PURPOSE GROUP Ho Chi Minh City VIETNAM
A07 Corporate Image & Sponsorship
SMARTWIG
THE STAR SYDNEY / THE STAR SYDNEY
BASHFUL Sydney AUSTRALIA
B03 Use of Broadcast
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
C02 Live Shows / Concerts / Festivals
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
E01 Launch / Re-launch
GIRLS BREAK UP ICE CREAM
NEON / NEONTV.CO.NZ
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A05 Media & Publications
GIRLS BREAK UP ICE CREAM
NEON / NEONTV.CO.NZ
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
D04 Real-time Response
TRESEMME THE RUNWAY
UNILEVER / TRESEMME/PERSONAL CARE
MINDSHARE Jakarta INDONESIA
A05 Media & Publications
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN
A07 Corporate Image & Sponsorship
WASHING BILLBOARD
SAMSUNG / WASHING MACHINE
CHEIL WORLDWIDE Beijing CHINA
C05 Customer Retail / In-Store Experience
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA
E02 Sponsorship & Partnership
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo JAPAN
A02 Durable Consumer Goods
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE
E01 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
B03 Use of Broadcast
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
C04 Competitions & Promotional Games
CIRCLES.LIFE DATA DARE CHALLENGE
CIRCLES.LIFE / 20GB FOR 20$ DATA PLAN
VML Singapore SINGAPORE
A03 Cars & Automotive Products & Services
BUICK VELITE 5 LIFEZONE
SAIC GENERAL MOTOS / BUICK VELITE 5
MULLENLOWE CHINA Shanghai CHINA
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List