Title | REPIZZA |
Brand | XINTIANDI SHANGHAI |
Product / Service | XINTIANDI SHANGHAI |
Category | F02. Low Budget / High Impact Campaign |
Entrant | BEIJING DENTSU ADVERTISING CO., LTD, CHINA |
Idea Creation | BEIJING DENTSU ADVERTISING CO., LTD, CHINA |
Production | BRANDMAX MARKETING CO.,LTD. Shanghai, CHINA |
Production 2 | DNA CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
KAZUKI TSUBURAKU | BEIJING DENTSU ADVERTISING CO.,LTD. | ECD |
SI TAN | BEIJING DENTSU ADVERTISING CO.,LTD. | CD |
MANABU HOSHINO | BEIJING DENTSU ADVERTISING CO.,LTD. | SCD |
ANDREW SHEE | BEIJING DENTSU ADVERTISING CO.,LTD. | ACD |
SWEE MEI LOO | BEIJING DENTSU ADVERTISING CO.,LTD. | ACD |
SWEE SEE TAN | BEIJING DENTSU ADVERTISING CO.,LTD. | ACD |
KENTARO MITO | BEIJING DENTSU ADVERTISING CO.,LTD. | CD |
MACK C.H.WU | BEIJING DENTSU ADVERTISING CO.,LTD. | Agency Producer |
KAZUHIKO YAMADA | BEIJING DENTSU ADVERTISING CO.,LTD. | ECD |
LIAGER ZHANG | BRANDMAX MARKETING CO.,LTD. | Director |
SAMMI YU | BRANDMAX MARKETING CO.,LTD. | Senior Account Manager |
ARIEL ZHANG | BRANDMAX MARKETING CO.,LTD. | AE |
BIN HAN | BRANDMAX MARKETING CO.,LTD. | AE |
CHUANWU XU | BRANDMAX MARKETING CO.,LTD. | AE |
LINK CHENG | BRANDMAX MARKETING CO.,LTD. | AE |
TAIKI SOMA | DNA CHINA | Director |
JIFENG CAO | DNA CHINA | Cinematographer |
XINYI CHOW | DNA CHINA | Executive Producer |
TONY ZHAGN | DNA CHINA | Colorist |
DOOM | DNA CHINA | Flame Artist |
Repizza, a collaborative project with small and medium-sized restaurants coming together and turning their potential food wastes into great tastes. We made this happen by gathering and using all their unused ingredients by baking them in the form of pizzas.
REPIZZA MEDIA & PRODUCTION BUDGET Event production : USD20,000 PR : USD7,000 Total Investment : USD 27,000 REPIZZA RETURN ON INVESTMENT Social impressions : USD175,000 (based on 200 million impressions)
We gathered a big mix of unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create a variety of unique pizzas. No two pizzas were alike. Every pizza had its own name and distinct flavor. From Very Berry Pizza to Cookies & Cream Pizza, we sold them all to patrons. Everyone enjoyed the new and unpredictable flavours.
Repizza had an on-ground and online impact by reducing food waste by 60%, earned over 200 million media impressions, many positive consumer reactions and donated event profits to feed 15,000 children.
Most food waste campaigns deploy traditional methods. But instead of creating awareness, we wanted to directly solve the issue by placing the solution in the people's hands. By repurposing unused ingredients from small and medium restaurants, we directly tackled the issue by turning the problem into a solution and even creating a system for small and medium restaurants.
In China, it’s a trend for consumers to over-order food and demand for the best quality. For small and medium-sized restaurants, they have to ensure that they’re always stocked with fresh ingredients. But unlike big restaurants, most small and medium-sized restaurants do not have a proper system or a good storage facility to preserve their unused ingredients. It’s also costly to engage in a third-party service to recycle their food and more often then not, unused ingredients are thrown away. Food waste is a big issue that cannot be solved single-handedly. So instead of telling small and medium-sized restaurants how to operate their business better, we proposed a collaboration that would benefit all of them by uniting them and pooling their resources in efforts to reduce food waste.