| Title | SPEED LIMIT MONK STATUE |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | ROAD SAFETY CAMPAIGN |
| Category | A09. Public Sector |
| Entrant | BBDO BANGKOK, THAILAND |
| Idea Creation | BBDO BANGKOK, THAILAND |
| Production | KLACK FILMS Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO BANGKOK | Chairman & Chief Creative Officer |
| Anuwat Nitipanont | BBDO BANGKOK | Deputy Chief Creative Office |
| Park Wannasiri | BBDO BANGKOK | Creative Director |
| Thanan Srisukh | BBDO BANGKOK | Senior Art Director |
| Thiti Boonkerd | BBDO BANGKOK | Senior Copywriter |
| Panupak Siripakdee | BBDO BANGKOK | Senior Art Director |
| Vachira Pashekrepapon | BBDO BANGKOK | Copywriter |
| Natthanicha Taveesupapong | BBDO BANGKOK | Account Director |
INTRODUCING Speed Limit Monk Statue. THE World’s first monk statue that CAN warn you to be mindful and cautious while driving. USING GPS trackER and speed detectOR, THE MONK STATUE CAN Detect different legal speed limit ON each road that the car IS CURRENTLY on. If THE driver exceeds legal speed limit, the statue will AUTOMATICALLY PLAY PHRA PAYOM’s PREACHING VOICE THAT WAS PRE-RECORDED in 9 different speeches, ALL OF WHICH WARN THEM TO BE MINDFUL, SLOW DOWN AND DRIVE SAFER. WE hostED EVENTS AROUND THE COUNTRY TO GIVE AWAY THOUSANDS OF STATUES DURING SONGKRAN PERIOD, WHERE MOST OF ACCIDENTS OCCUR.
INTRODUCING Speed Limit Monk Statue. THE World’s first monk statue that CAN warn you to be mindful and cautious while driving. USING GPS trackER and speed detectOR, THE MONK STATUE CAN Detect different legal speed limit ON each road that the car IS CURRENTLY on. If THE driver exceeds legal speed limit, the statue will AUTOMATICALLY PLAY PHRA PAYOM’s PREACHING VOICE THAT WAS PRE-RECORDED in 9 different speeches, ALL OF WHICH WARN THEM TO BE MINDFUL, SLOW DOWN AND DRIVE SAFER. WE hostED EVENTS AROUND THE COUNTRY TO GIVE AWAY THOUSANDS OF STATUES DURING SONGKRAN PERIOD, WHERE MOST OF ACCIDENTS OCCUR.
SIMPLY PERFECT DEVICE THAT ACTUALLY SAVE LIVES! SIKARATE SITTHICHUSAK, MINISTRY OF TRANSPORT CULTURALLY RESPECTFUL REMINDER THAT ANY THAIS CAN RELATE TO! PAIRAT TEMPHAIROJANA, REUTER SCIENCE AND BUDDHISM FINALLY COMBINED. PHRA PAYOM KALLAYANO, THAILAND’S RENOWNED MONK MOST IMPORTANTLY, ROAD DEATH TOLLS DROPPED BY 20% DURING SONGKRAN PERIOD
Speed Limit Monk Statue aims to create awareness and engage with people who tend to drive fast and carelessly on the road. USING GPS trackER and speed detectOR, THE MONK STATUE CAN Detect different legal speed limit ON each road that the car IS CURRENTLY on. If THE driver exceeds legal speed limit, the statue will AUTOMATICALLY PLAY PHRA PAYOM’s PREACHING VOICE THAT WAS PRE-RECORDED in 9 different speeches, ALL OF WHICH WARN THEM TO BE MINDFUL, SLOW DOWN AND DRIVE SAFER.
In Thailand, there ARE more than 35 million DRIVERS ON THE ROAD. AS A buddhisT country, 76% of THAI drivers have monk statue PLACED on their car dashboard, BECAUSE THEY believe that monk statue, BEING HOLY, CAN Save them from road accidents. But the fact is Thailand still rankS second in the world for road fatalities. because accidents are caused by their SPEED driving. THAI HEALTH PROMOTION FOUNDATION WANTS TO HELP PEOPLE DRIVE SAFER AND DECREASE THE RISK OF ACCIDENTS. HOW CAN WE TURN fAITH OF THE PEOPLE AND USE IT TO REALLY PROTECT THEM?