The Campaign

The employees guides at Dentsu Aegis Network Taiwan,have become the guide runners,who recorded the day-to-day process of guide running, and constantly shared “My Guide Running Dairy” on Facebook

Creative Execution

Guide runner recorded the day-to-day process of guide running, and constantly shared “My Guide Running Dairy” on Facebook which led to more discussion within the Dentsu family and plenty of shares by netizens. The efforts and bravery of the disable,are thus spread to more and more people.

Describe the success of the promotion with both client and consumer including some quantifiable results

May 26,2017 On the starting line for the first time, half of the participants finished the three kilometers run.

Explain why the method of promotion was most relevant to the product or service

In order to assist people with disabilities in engaging local sports event as well as improve promotional profit and brand image of the group, the charity day of Dentsu Aegis Network Taiwan integrated all the professional forces in every area within the group, including strategy, advertisement, media and social organization…etc.

People with disabilities age 20 years faster than typical people. The only way to delay the aging process is to exercise regularly. The employees guides at Dentsu Aegis Network Taiwan have become the guide runners, run with them every day for the formal road running in a week. We hope that they will find pleasure through running.