Title | WANTED HALLOWEEN |
Brand | BACARDI JAPAN |
Product / Service | BACARDI HALLOWEEN CAMPAIGN |
Category | C04. Competitions & Promotional Games |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masaki Honda | BBDO Japan | Executive Creative Director |
Takenori Hashimoto | BBDO Japan | Creative Director |
Tshuyoshi Oyama | BBDO Japan | Art Director |
Tetsushi Kondo | Amana | Producer |
Jiro | Freelance | Special Makeup |
Keiji Ando | Freelance | Stylist |
We gave Bacardi fans a chance to become a“Bacardi Bat” and with a potential“WANTED” reward of ten thousand dollars. On Halloween day, we dressed Bacardi fans who had expressed interest in becoming incredible Bacardi “Bat”brand ambassadors with special make-up, costumes and prosthetics and launched “Wanted-Bats” ads on billboards, flyers, and station ads in Tokyo.
We gave Bacardi fans a chance to become a“Bacardi Bat” and with a potential“WANTED” reward of ten thousand dollars. On Halloween day, we dressed Bacardi fans who had expressed interest in becoming incredible Bacardi “Bat”brand ambassadors with special make-up, costumes and prosthetics and launched “Wanted-Bats” ads on billboards, flyers, and station ads in Tokyo.
Media impression : 85 million. The number of participants of event : too many so it is uncountable.
We gave Bacardi fans a chance to become a“Bacardi Bat” and with a potential“WANTED” reward of ten thousand dollars. On Halloween day, we dressed Bacardi fans who had expressed interest in becoming incredible Bacardi “Bat”brand ambassadors with special make-up, costumes and prosthetics and launched “Wanted-Bats” ads on billboards, flyers, and station ads in Tokyo.
Right now, Halloween is one of the most anticipated events in Japan. Tens of thousands of people get dressed up and gather downtown in Tokyo. Everyone wants to be the center of attention, but, it is very tough for them to stand out in the huge crowd. We focused on the insight, “craving to be the center of attention”