WANTED HALLOWEEN

TitleWANTED HALLOWEEN
ClientBACARDI JAPAN
Product / ServiceBACARDI HALLOWEEN CAMPAIGN
CategoryC04. Competitions & Promotional Games
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

The Campaign

We gave Bacardi fans a chance to become a“Bacardi Bat” and with a potential“WANTED” reward of ten thousand dollars. On Halloween day, we dressed Bacardi fans who had expressed interest in becoming incredible Bacardi “Bat”brand ambassadors with special make-up, costumes and prosthetics and launched “Wanted-Bats” ads on billboards, flyers, and station ads in Tokyo.

Creative Execution

We gave Bacardi fans a chance to become a“Bacardi Bat” and with a potential“WANTED” reward of ten thousand dollars. On Halloween day, we dressed Bacardi fans who had expressed interest in becoming incredible Bacardi “Bat”brand ambassadors with special make-up, costumes and prosthetics and launched “Wanted-Bats” ads on billboards, flyers, and station ads in Tokyo.

Describe the success of the promotion with both client and consumer including some quantifiable results

Media impression : 85 million. The number of participants of event : too many so it is uncountable.

Explain why the method of promotion was most relevant to the product or service

We gave Bacardi fans a chance to become a“Bacardi Bat” and with a potential“WANTED” reward of ten thousand dollars. On Halloween day, we dressed Bacardi fans who had expressed interest in becoming incredible Bacardi “Bat”brand ambassadors with special make-up, costumes and prosthetics and launched “Wanted-Bats” ads on billboards, flyers, and station ads in Tokyo.

Right now, Halloween is one of the most anticipated events in Japan. Tens of thousands of people get dressed up and gather downtown in Tokyo. Everyone wants to be the center of attention, but, it is very tough for them to stand out in the huge crowd. We focused on the insight, “craving to be the center of attention”

Credits

Name Company Position
Masaki Honda BBDO Japan Executive Creative Director
Takenori Hashimoto BBDO Japan Creative Director
Tshuyoshi Oyama BBDO Japan Art Director
Tetsushi Kondo Amana Producer
Jiro Freelance Special Makeup
Keiji Ando Freelance Stylist
Links
Website URL