Title | LIFE PUMP |
Brand | SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY |
Product / Service | CARIBBEAN BAY WATER PARK |
Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jeongkeun Yoo | Cheil Worldwide | Executive Vice President |
Wain Choi | Cheil Worldwide | Chief Creative Officer |
Hyungkyun Oh | Cheil Worldwide | Art Director |
Sungphil Hwang | Cheil Worldwide | Art Director |
Jia Kim | Cheil Worldwide | Copywriter |
JaeHwan Lee | Cheil Worldwide | Account Director |
Chan Kim | Cheil Worldwide | Account Executive |
Junseok Park | Cheil Worldwide | Account Executive |
HyunJin Shim | Cheil Worldwide | Account Executive |
Hana Lee | Cheil Worldwide | Account Executive |
Donghan Kim | Cheil Worldwide | Sr. PR Manager |
Junghyun Lim | Cheil Worldwide | Sr. Global PR Manager |
Sunho Bae | Cheil Worldwide | Agency Producer |
Yonghan Moon | Yonggamhan Production | Director |
Kyounghyun Kim | Junpasang Production | Executive Producer |
Seunghyun Jo | Junpasang Production | Production Designer |
Dongjo An | Junpasang Production | Film Producer |
Jaejeong Kim | Freelancer | Cinematographer |
Daehyeon Cho | Seoul Vision | Editor |
Yujun Jung | Seoul Vision | Editor |
Naedo Lee | Seoul Vision | Flame Artist |
Sungrae Hong | Kiss FM | Sound Designer |
Inu Hwang | Audio Village | Sound Studio Producer |
Jiwon Choi | JW pictures | Photographer |
Wanmo Koo | Bounce Creative | Design Director |
Jeakyun Kim | Bounce Creative | Designer |
Sungjin Lee | Bounce Creative | Designer |
Changhwa Yeo | Ex creative | Product Designer |
Myoungjun Joo | Ex creative | Product Designer |
Sooyang Park | People Agency | Model Agency Credits |
Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.
Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.
Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.
Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.
Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.