• A07 Corporate Image & Sponsorship
• AUSTRALIA POST CARE PACKAGES
  AUSTRALIA POST / AUSTRALIA POST
  Y&R MELBOURNE
  AUSTRALIA

• B02 Use of Ambient Media: Large Scale
• WAIT WITH A MATE
  THE LOST DOGS HOME / PET ADOPTION
  Y&R MELBOURNE
  AUSTRALIA

• A01 Fast Moving Consumer Goods
• GOLDEN GAYTIME CRUMB SHED
  STREETS ICE CREAM (UNILEVER AUSTRALIA) / GAYTIME
  MANGO Sydney
  AUSTRALIA

• D03 Use of Social Platforms
• YOU'VE GOTTA HAVE A TEAM
  FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
  BMF ADVERTISING Sydney
  AUSTRALIA
  Short List

• D05 Co-Creation & User Generated Content
• YOU'VE GOTTA HAVE A TEAM
  FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
  BMF ADVERTISING Sydney
  AUSTRALIA
  Short List

• D02 Use of Mobile
• AAMI SMARTPLATES
  SUNCORP / AAMI INSURANCE
  OGILVY AUSTRALIA Melbourne
  AUSTRALIA
  Short List

• A08 Corporate Social Responsibility
• AAMI SMARTPLATES
  SUNCORP / AAMI INSURANCE
  OGILVY AUSTRALIA Melbourne
  AUSTRALIA
  Bronze

• B05 Use of Technology
• AAMI SMARTPLATES
  SUNCORP / AAMI INSURANCE
  OGILVY AUSTRALIA Melbourne
  AUSTRALIA
  Silver

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• BREKK-E-TAG
  HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
  CLEMENGER BBDO SYDNEY
  AUSTRALIA
  Short List

• D02 Use of Mobile
• BREKK-E-TAG
  HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
  CLEMENGER BBDO SYDNEY
  AUSTRALIA
• THROUGH THE DARK
  GOOGLE / GOOGLE PLAY MUSIC
  R/GA SYDNEY
  AUSTRALIA
  Short List

• C03 Exhibitions / Installations
• LIVING LANDSCAPES
  LATROBE UNIVERSITY / LIVING LANDSCAPES
  AIRBAG PRODUCTIONS Melbourne
  AUSTRALIA
• THE TAILOR MADE STORE
  CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
  BWM DENTSU Melbourne
  AUSTRALIA

• C01 Guerrilla Marketing & Stunts
• REMOTE RISTORANTE
  DR OETKER / RISTORANTE FROZEN PIZZA
  BWM DENTSU Melbourne
  AUSTRALIA
  Short List

• D02 Use of Mobile
• V SKILLS
  FRUCOR AUSTRALIA / BEVERAGES
  CLEMENGER BBDO SYDNEY
  AUSTRALIA

• C04 Competitions & Promotional Games
• GEEKS GO FOR #CC9900
  GENERAL ELECTRICS / TECHNOLOGY
  CLEMENGER BBDO SYDNEY
  AUSTRALIA
  Short List

• A10 Charities & Non-profit
• MONSTER CRAYONS
  ACT FOR KIDS / ACT FOR KIDS
  ACT FOR KIDS Brisbane
  AUSTRALIA

• B04 Use of Print or Outdoor
• MADE POSSIBLE BY MELBOURNE
  UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
  McCANN MELBOURNE
  AUSTRALIA
  Bronze

• F01 Integrated Campaign led by Promo & Activation
• MADE POSSIBLE BY MELBOURNE
  UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
  McCANN MELBOURNE
  AUSTRALIA
  Bronze

• A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• PLANAYSIUM
  YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
  McCANN MELBOURNE
  AUSTRALIA

• B02 Use of Ambient Media: Large Scale
• PLANAYSIUM
  YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
  McCANN MELBOURNE
  AUSTRALIA

• C06 Immersive Customer Experience
• OUTTHINK MELANOMA
  IBM / IBM WATSON - COGNITIVE COMPUTING
  OGILVY AUSTRALIA Sydney
  AUSTRALIA

• D05 Co-Creation & User Generated Content
• SNAPLICATIONS
  MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
  VML Sydney
  AUSTRALIA
  Short List

• D04 Real-time Response
• INSTABILIA
  NRL AUSTRALIA / STATE OF ORIGIN
  VML Sydney
  AUSTRALIA

• C02 Live Shows / Concerts / Festivals
• TURN ON LIVING
  PHILIPS / PHILIPS HUE
  PHOTOPLAY Sydney
  AUSTRALIA

• B01 Use of Ambient Media: Small Scale
• ‘COLIN SPLODGE AND THE SIZZLEDODGE’
  EDGEWELL - BANANA BOAT / BANANA BOAT SUNSCREEN
  J. WALTER THOMPSON Sydney
  AUSTRALIA

• D02 Use of Mobile
• PICTUREPICK
  THE LOTT / THE LOTT
  Y&R Brisbane
  AUSTRALIA

• A09 Public Sector
• MEET GRAHAM
  TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Gold

• B02 Use of Ambient Media: Large Scale
• MEET GRAHAM
  TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Gold

• C03 Exhibitions / Installations
• MEET GRAHAM
  TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Silver

• A08 Corporate Social Responsibility
• GIVE REGISTRY
  MYER / NA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA

• E01 Launch / Re-launch
• GIVE REGISTRY
  MYER / NA
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA

• B01 Use of Ambient Media: Small Scale
• UNTIL WE ALL BELONG
  AIRBNB / AIRBNB
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA

• E02 Sponsorship & Partnership
• MINI LEGENDS
  NATIONAL AUSTRALIA BANK (NAB) / NATIONAL AUSTRALIA BANK (NAB)
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA

• D02 Use of Mobile
• POCKET PATROL
  SAMSUNG / SAMSUNG POCKET PATROL
  LEO BURNETT SYDNEY
  AUSTRALIA
  Short List

• B05 Use of Technology
• POCKET PATROL
  SAMSUNG / SAMSUNG POCKET PATROL
  LEO BURNETT SYDNEY
  AUSTRALIA

• A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
• ANZ #HOLDTIGHT
  ANZ / ANZ BANK
  TBWA\MELBOURNE
  AUSTRALIA
  Bronze

• C02 Live Shows / Concerts / Festivals
• ANZ #HOLDTIGHT
  ANZ / ANZ BANK
  TBWA\MELBOURNE
  AUSTRALIA
  Short List

• E02 Sponsorship & Partnership
• ANZ #HOLDTIGHT
  ANZ / ANZ BANK
  TBWA\MELBOURNE
  AUSTRALIA
  Short List

• A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
• WAVESHADES
  LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
  CLEMENGER BBDO SYDNEY
  AUSTRALIA

• B05 Use of Technology
• WAVESHADES
  LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
  CLEMENGER BBDO SYDNEY
  AUSTRALIA

• C02 Live Shows / Concerts / Festivals
• WAVESHADES
  LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
  CLEMENGER BBDO SYDNEY
  AUSTRALIA

• A01 Fast Moving Consumer Goods
• TRUE NORTH
  CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
  MEDIACOM Sydney
  AUSTRALIA

• B05 Use of Technology
• VRECRUITMENT
  DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
  HAVAS AUSTRALIA Sydney
  AUSTRALIA

• A07 Corporate Image & Sponsorship
• SMARTWIG
  THE STAR SYDNEY / THE STAR SYDNEY
  BASHFUL Sydney
  AUSTRALIA

• F02 Low Budget / High Impact Campaign
• AUSTRALIANS FOR UNDERWOOD
  NETFLIX / HOUSE OF CARDS - NETFLIX
  URBAN Sydney
  AUSTRALIA

• D02 Use of Mobile
• STICK & STYLE
  KMART / IOS STICKER PACK
  ISOBAR Melbourne
  AUSTRALIA

• D03 Use of Social Platforms
• THE BILLION POINT GIVEAWAY
  VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
  CHE PROXIMITY Sydney
  AUSTRALIA
  Silver

• A10 Charities & Non-profit
• THE RIDERLESS BIKE
  STEVE WAUGH FOUNDATION / CHARITY
  RED AGENCY Sydney
  AUSTRALIA
  Bronze

• B05 Use of Technology
• THE RIDERLESS BIKE
  STEVE WAUGH FOUNDATION / CHARITY
  RED AGENCY Sydney
  AUSTRALIA
  Short List