Title Brand Product / Service Entrant Company Location Award
A07 Corporate Image & Sponsorship
AUSTRALIA POST CARE PACKAGES
AUSTRALIA POST / AUSTRALIA POST
Y&R MELBOURNE AUSTRALIA
B02 Use of Ambient Media: Large Scale
WAIT WITH A MATE
THE LOST DOGS HOME / PET ADOPTION
Y&R MELBOURNE AUSTRALIA
A01 Fast Moving Consumer Goods
GOLDEN GAYTIME CRUMB SHED
STREETS ICE CREAM (UNILEVER AUSTRALIA) / GAYTIME
MANGO Sydney AUSTRALIA
D03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
D05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
D02 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
D02 Use of Mobile
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA
Short List
C03 Exhibitions / Installations
LIVING LANDSCAPES
LATROBE UNIVERSITY / LIVING LANDSCAPES
AIRBAG PRODUCTIONS Melbourne AUSTRALIA
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
C01 Guerrilla Marketing & Stunts
REMOTE RISTORANTE
DR OETKER / RISTORANTE FROZEN PIZZA
BWM DENTSU Melbourne AUSTRALIA
Short List
D02 Use of Mobile
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
C04 Competitions & Promotional Games
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A10 Charities & Non-profit
MONSTER CRAYONS
ACT FOR KIDS / ACT FOR KIDS
ACT FOR KIDS Brisbane AUSTRALIA
B04 Use of Print or Outdoor
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
F01 Integrated Campaign led by Promo & Activation
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PLANAYSIUM
YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA
B02 Use of Ambient Media: Large Scale
PLANAYSIUM
YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA
C06 Immersive Customer Experience
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA
D05 Co-Creation & User Generated Content
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
VML Sydney AUSTRALIA
Short List
D04 Real-time Response
INSTABILIA
NRL AUSTRALIA / STATE OF ORIGIN
VML Sydney AUSTRALIA
C02 Live Shows / Concerts / Festivals
TURN ON LIVING
PHILIPS / PHILIPS HUE
PHOTOPLAY Sydney AUSTRALIA
B01 Use of Ambient Media: Small Scale
‘COLIN SPLODGE AND THE SIZZLEDODGE’
EDGEWELL - BANANA BOAT / BANANA BOAT SUNSCREEN
J. WALTER THOMPSON Sydney AUSTRALIA
D02 Use of Mobile
PICTUREPICK
THE LOTT / THE LOTT
Y&R Brisbane AUSTRALIA
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
B02 Use of Ambient Media: Large Scale
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
C03 Exhibitions / Installations
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
A08 Corporate Social Responsibility
GIVE REGISTRY
MYER / NA
CLEMENGER BBDO MELBOURNE AUSTRALIA
E01 Launch / Re-launch
GIVE REGISTRY
MYER / NA
CLEMENGER BBDO MELBOURNE AUSTRALIA
B01 Use of Ambient Media: Small Scale
UNTIL WE ALL BELONG
AIRBNB / AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA
E02 Sponsorship & Partnership
MINI LEGENDS
NATIONAL AUSTRALIA BANK (NAB) / NATIONAL AUSTRALIA BANK (NAB)
CLEMENGER BBDO MELBOURNE AUSTRALIA
D02 Use of Mobile
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA
Short List
B05 Use of Technology
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
E02 Sponsorship & Partnership
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
WAVESHADES
LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
CLEMENGER BBDO SYDNEY AUSTRALIA
B05 Use of Technology
WAVESHADES
LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
CLEMENGER BBDO SYDNEY AUSTRALIA
C02 Live Shows / Concerts / Festivals
WAVESHADES
LOCAL SUPPLY / WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.
CLEMENGER BBDO SYDNEY AUSTRALIA
A01 Fast Moving Consumer Goods
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney AUSTRALIA
B05 Use of Technology
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
A07 Corporate Image & Sponsorship
SMARTWIG
THE STAR SYDNEY / THE STAR SYDNEY
BASHFUL Sydney AUSTRALIA
F02 Low Budget / High Impact Campaign
AUSTRALIANS FOR UNDERWOOD
NETFLIX / HOUSE OF CARDS - NETFLIX
URBAN Sydney AUSTRALIA
D02 Use of Mobile
STICK & STYLE
KMART / IOS STICKER PACK
ISOBAR Melbourne AUSTRALIA
D03 Use of Social Platforms
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / CHARITY
RED AGENCY Sydney AUSTRALIA
Bronze Spike
B05 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / CHARITY
RED AGENCY Sydney AUSTRALIA
Short List