Title Brand Product / Service Entrant Company Location Award
C02 Live Shows / Concerts / Festivals
LIVE MASCOT CAM
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
C05 Customer Retail / In-Store Experience
THE NEW EPISODE OF EMPEROR'S NEW CLOTHES-INTERACTIVE FRIDGE
UNI-PRESIDENT / KING OF TEA
10 PERCENT ACTIVATION CO., LTD. Taipei City CHINESE TAIPEI
A10 Charities & Non-profit
MONSTER CRAYONS
ACT FOR KIDS / ACT FOR KIDS
ACT FOR KIDS Brisbane AUSTRALIA
E02 Sponsorship & Partnership
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo JAPAN
A01 Fast Moving Consumer Goods
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo JAPAN
D02 Use of Mobile
OKJAYA
NETFLIX / OKJA
ADQUA INTERACTIVE Seoul SOUTH KOREA
C03 Exhibitions / Installations
LIVING LANDSCAPES
LATROBE UNIVERSITY / LIVING LANDSCAPES
AIRBAG PRODUCTIONS Melbourne AUSTRALIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
JETSTAR'S BIG BOOK SWAP
JETSTAR ASIA / JETSTAR ASIA
AKA ASIA Singapore SINGAPORE
D02 Use of Mobile
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA
C04 Competitions & Promotional Games
SPACE JAM 20TH YEAR : DEFY THE POST
JORDAN BRAND / SPACE JAM 20TH YEAR
AKQA Shanghai CHINA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver Spike
C01 Guerrilla Marketing & Stunts
THE MOST COMFORTABLE TEST DRIVE
CITROEN / CITROEN C4 PICASSO RANGE
ALWAYS SINGAPORE
C04 Competitions & Promotional Games
BRAVE THE ODDS, BATTLE FOR REWARDS
MARITIME PORT & AUTHORITY OF SINGAPORE / AMAZING MARITIME CHALLENGE 2017
ALWAYS SINGAPORE
F01 Integrated Campaign led by Promo & Activation
THE BEER THAT SAYS THANK YOU
BUDWEISER CHINA / BUDWEISER BEER
ANOMALY Shanghai CHINA
A09 Public Sector
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI / DENMARK
ARKR DIGITAL Shanghai CHINA
C01 Guerrilla Marketing & Stunts
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI / DENMARK
ARKR DIGITAL Shanghai CHINA
D01 Use of Digital Platforms
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI / DENMARK
ARKR DIGITAL Shanghai CHINA
D05 Co-Creation & User Generated Content
FIRST GIFT FOR MOMS
WYETH / BRANDING OF WYETH
ARTGITAL INTERACTIVE SOLUTIONS Taipei CHINESE TAIPEI
A07 Corporate Image & Sponsorship
SMARTWIG
THE STAR SYDNEY / THE STAR SYDNEY
BASHFUL Sydney AUSTRALIA
A09 Public Sector
SPEED LIMIT MONK STATUE
THAI HEALTH PROMOTION FOUNDATION / ROAD SAFETY CAMPAIGN
BBDO BANGKOK THAILAND
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE
BBDO BANGKOK THAILAND
Short List
A08 Corporate Social Responsibility
READ TO A DOG
MARS PETCARE APAC INC / PEDIGREE
BBDO GUERRERO Makati City THE PHILIPPINES
A01 Fast Moving Consumer Goods
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA
B01 Use of Ambient Media: Small Scale
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA
F01 Integrated Campaign led by Promo & Activation
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA
D01 Use of Digital Platforms
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
F01 Integrated Campaign led by Promo & Activation
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
#KINDNESSISCASHLESS (INTEGRATED)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
C01 Guerrilla Marketing & Stunts
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
D03 Use of Social Platforms
GUARDIAN 'WAYANG KULIT'
GUARDIAN HEALTH & BEAUTY / DRUGSTORE
BBDO MALAYSIA Kuala Lumpur MALAYSIA
B03 Use of Broadcast
GUARDIAN TVCS
GUARDIAN HEALTH & BEAUTY / DRUGSTORE
BBDO MALAYSIA Kuala Lumpur MALAYSIA
E02 Sponsorship & Partnership
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
F02 Low Budget / High Impact Campaign
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
B01 Use of Ambient Media: Small Scale
URDU POEATRY
KASHMIR COOKING OIL & BANASPATI / KASHMIR COOKING OIL & BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
D03 Use of Social Platforms
WALL FOR ONE
MERIAL JAPAN / SAVE PET PROJECT
BEACON/LEO BURNETT Tokyo JAPAN
A08 Corporate Social Responsibility
WALL FOR ONE
MERIAL JAPAN / SAVE PET PROJECT
BEACON/LEO BURNETT Tokyo JAPAN
REPIZZA
XINTIANDI SHANGHAI / XINTIANDI SHANGHAI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
F02 Low Budget / High Impact Campaign
REPIZZA
XINTIANDI SHANGHAI / XINTIANDI SHANGHAI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
D02 Use of Mobile
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. / HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
C06 Immersive Customer Experience
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN
D03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
D05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
C03 Exhibitions / Installations
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
C01 Guerrilla Marketing & Stunts
REMOTE RISTORANTE
DR OETKER / RISTORANTE FROZEN PIZZA
BWM DENTSU Melbourne AUSTRALIA
Short List
C03 Exhibitions / Installations
DOWNY WINDOW DISPLAY
PROCTER & GAMBLE PHILS. / DOWNY PARFUM COLLECTION
CAMPAIGNS & GREY Makati City THE PHILIPPINES
C05 Customer Retail / In-Store Experience
ALABANG TOWN CENTER RED BUCKET SALE
ALABANG TOWN CENTER / RED BUCKET SALE CAMPAIGN
CAMPAIGNS & GREY Makati City THE PHILIPPINES
D03 Use of Social Platforms
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
D02 Use of Mobile
WATCHDOGS
SOI DOG FOUNDATION / -
CHEIL WORLDWIDE Bangkok THAILAND
A07 Corporate Image & Sponsorship
WASHING BILLBOARD
SAMSUNG / WASHING MACHINE
CHEIL WORLDWIDE Beijing CHINA