Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF Download Winners PDF
Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT		 COLENSO BBDO Auckland NEW ZEALAND
Short List
THE LONG-LASTING UNIFORM
I.P. TRADING
HYGIENE		 BBDO BANGKOK THAILAND
Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver
BREKK-E-TAG
HUNGRY JACK'S
HUNGRY JACK’S BREKK-E-TAG		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Bronze
A07 Corporate Image & Sponsorship
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN
Short List
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION		 COLENSO BBDO Auckland NEW ZEALAND
Bronze
SAFETY BAGS
TESCO
FRUIT & VEGGIE PLASTIC BAGS		 CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND
Grand Prix
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER		 HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA
Bronze
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike
A10 Charities & Non-profit
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME		 FLEISHMANHILLARD INDIA Mumbai INDIA
Silver
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
CHARITY		 RED AGENCY Sydney AUSTRALIA
Bronze
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC
OPTIMUM BETTA / SHUTTERSTOCK		 OGILVY Bangkok THAILAND
Short List
B01 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
B02 Use of Ambient Media: Large Scale
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT		 COLENSO BBDO Auckland NEW ZEALAND
Short List
THE CONSCIOUS CROSSING
KIWIRAIL
KIWIRAIL		 CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND

Gold Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike
B03 Use of Broadcast
ADIDAS ODDS
ADIDAS
ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Bronze
ADIDAS TALE OF TWO
ADIDAS
ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Short List
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR HEARING IMPLANT		 REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B04 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Bronze
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
CHARITY		 RED AGENCY Sydney AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN
Silver
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS		 FRED & FARID SHANGHAI CHINA
Short List
C01 Guerrilla Marketing & Stunts
EXTREME SHOPPING
THE NORTH FACE KOREA
PRODUCT		 INNORED Seoul SOUTH KOREA
Short List
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN
Bronze
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
REMOTE RISTORANTE
DR OETKER
RISTORANTE FROZEN PIZZA		 BWM DENTSU Melbourne AUSTRALIA
Short List
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Short List
C03 Exhibitions / Installations
THE CONSCIOUS CROSSING
KIWIRAIL
KIWIRAIL		 CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND

Gold Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
C04 Competitions & Promotional Games
GEEKS GO FOR #CC9900
GENERAL ELECTRICS
TECHNOLOGY		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
C06 Immersive Customer Experience
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR HEARING IMPLANT		 REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE		 DENTSU TEC Tokyo JAPAN
Short List
D01 Use of Digital Platforms
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN
Short List
D02 Use of Mobile
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN
Short List
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL		 LEO BURNETT SYDNEY AUSTRALIA
Short List
SCRABBLE KEYBOARD
SCRABBLE CLUB (HK)
SCRABBLE KEYBOARD		 CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
D03 Use of Social Platforms
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME		 FLEISHMANHILLARD INDIA Mumbai INDIA
Short List
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA
Silver
D05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT		 VML Sydney AUSTRALIA
Short List
E01 Launch / Re-launch
ADIDAS ODDS
ADIDAS
ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Bronze
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION		 COLENSO BBDO Auckland NEW ZEALAND
Short List
E02 Sponsorship & Partnership
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN
Short List
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Short List
F01 Integrated Campaign led by Promo & Activation
THE GOOD LIBRARY PROJECT
THE STANDARD CHARTERED BANK KOREA
THE STANDARD CHARTERED BANK KOREA		 TBWA\KOREA Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze
F02 Low Budget / High Impact Campaign
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA
Short List
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION		 GEOMETRY GLOBAL Tokyo JAPAN
Short List
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