Title Brand Product / Service Entrant Company Location Award
D02 Use of Mobile
WATCHDOGS
SOI DOG FOUNDATION / -
CHEIL WORLDWIDE Bangkok THAILAND
C01 Guerrilla Marketing & Stunts
CIRCLES.LIFE 20/20 LAUNCH
CIRCLES.LIFE / $20 FOR 20GB DATA ADD-ON
SUPERMARKET CREATIVE Singapore SINGAPORE
D05 Co-Creation & User Generated Content
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
E02 Sponsorship & Partnership
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
B04 Use of Print or Outdoor
CIRCLES.LIFE DATA DARE CHALLENGE
CIRCLES.LIFE / 20GB FOR 20$ DATA PLAN
VML Singapore SINGAPORE
C04 Competitions & Promotional Games
CIRCLES.LIFE DATA DARE CHALLENGE
CIRCLES.LIFE / 20GB FOR 20$ DATA PLAN
VML Singapore SINGAPORE
A10 Charities & Non-profit
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Silver Spike
D03 Use of Social Platforms
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Short List
D02 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
D05 Co-Creation & User Generated Content
SHOES IMPOSSIBLE
ABC-MART KOREA / ABC-MART KOREA
TBWA\KOREA Seoul SOUTH KOREA
A10 Charities & Non-profit
MONSTER CRAYONS
ACT FOR KIDS / ACT FOR KIDS
ACT FOR KIDS Brisbane AUSTRALIA
F01 Integrated Campaign led by Promo & Activation
JOHNSON & JOHNSON VISION - EYE CARE DAY
JOHNSON & JOHNSON VISION / ACUVUE CONTACT LENSES
McCANN SHANGHAI CHINA
B03 Use of Broadcast
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
E01 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
A09 Public Sector
I'M A GIRL
INDIAN AIR FORCE / AIR FORCE RECRUITMENT
GREY INDIA New Delhi INDIA
B01 Use of Ambient Media: Small Scale
UNTIL WE ALL BELONG
AIRBNB / AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA
D02 Use of Mobile
AIRWAVES REFRESHER NAVIGATION APP
WRIGLEY / AIRWAVES
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI
INTERACTIVE LIVE CM
KIRIN BREWERY COMPANY, LIMITED / ALCOHOLIC BEVERAGES
DENTSU INC. Tokyo JAPAN
ALTO 800- YOUR FIRST CAR ON THE MAP
MARUTI SUZUKI INDIA LIMITED / ALTO - 800
ISOBAR Gurgaon INDIA
C04 Competitions & Promotional Games
BRAVE THE ODDS, BATTLE FOR REWARDS
MARITIME PORT & AUTHORITY OF SINGAPORE / AMAZING MARITIME CHALLENGE 2017
ALWAYS SINGAPORE
B05 Use of Technology
PUNISH FOR PANIC
JAPAN PARK & RESORT / AMUSEMENT PARK "SPACE WORLD"
HAKUHODO INC. Tokyo JAPAN
B03 Use of Broadcast
THE HAPPIEST CLOSING DOWN
JAPAN PARK&RESORT / AMUSEMENT PARK SPACE WORLD
HAKUHODO INC. Tokyo JAPAN
F02 Low Budget / High Impact Campaign
THE HAPPIEST CLOSING DOWN
JAPAN PARK&RESORT / AMUSEMENT PARK SPACE WORLD
HAKUHODO INC. Tokyo JAPAN
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Bronze Spike
F02 Low Budget / High Impact Campaign
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
A10 Charities & Non-profit
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE
D03 Use of Social Platforms
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE
E02 Sponsorship & Partnership
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
F02 Low Budget / High Impact Campaign
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
E02 Sponsorship & Partnership
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
A10 Charities & Non-profit
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D02 Use of Mobile
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A07 Corporate Image & Sponsorship
AUSTRALIA POST CARE PACKAGES
AUSTRALIA POST / AUSTRALIA POST
Y&R MELBOURNE AUSTRALIA
C01 Guerrilla Marketing & Stunts
BUBBLEPACK_TOWN
OKAYAMA TOYOPET CO.,LTD. / AUTOMOTIVE & TRANSPORT
TYO INC. Tokyo JAPAN
C03 Exhibitions / Installations
AXE BLACK CONCEPT STORE SERIES
UNILEVER PHILIPPINES / AXE BLACK
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
C04 Competitions & Promotional Games
WANTED HALLOWEEN
BACARDI JAPAN / BACARDI HALLOWEEN CAMPAIGN
I&S BBDO Tokyo JAPAN
B01 Use of Ambient Media: Small Scale
BANANA MESSAGE
DOLE JAPAN, INC / BANANA
DENTSU Y&R Tokyo JAPAN
‘COLIN SPLODGE AND THE SIZZLEDODGE’
EDGEWELL - BANANA BOAT / BANANA BOAT SUNSCREEN
J. WALTER THOMPSON Sydney AUSTRALIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL-YOU-CAN’T-EAT
FOOD PASSION / BAR-B-Q PLAZA RESTAURANTS
GREYNJ UNITED Bangkok THAILAND
D02 Use of Mobile
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
C02 Live Shows / Concerts / Festivals
LAUNCH OF THE ALL-NEW BMW 5 SERIES
BMW ASIA / BMW'S SEVENTH-GENERATION 5 SERIES
FREEMANXP SINGAPORE
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
D03 Use of Social Platforms
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
D05 Co-Creation & User Generated Content
FIRST GIFT FOR MOMS
WYETH / BRANDING OF WYETH
ARTGITAL INTERACTIVE SOLUTIONS Taipei CHINESE TAIPEI
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE / BUDGET DIRECT CAR INSURANCE
COHORT COMMUNICATIONS Singapore SINGAPORE