Title Brand Product / Service Entrant Company Location Award
D05 Co-Creation & User Generated Content
SHOES IMPOSSIBLE
ABC-MART KOREA / ABC-MART KOREA
TBWA\KOREA Seoul SOUTH KOREA
A10 Charities & Non-profit
MONSTER CRAYONS
ACT FOR KIDS / ACT FOR KIDS
ACT FOR KIDS Brisbane AUSTRALIA
D05 Co-Creation & User Generated Content
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
E02 Sponsorship & Partnership
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
A02 Durable Consumer Goods
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
C05 Customer Retail / In-Store Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
C06 Immersive Customer Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
B03 Use of Broadcast
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
E01 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
B03 Use of Broadcast
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
A07 Corporate Image & Sponsorship
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
C01 Guerrilla Marketing & Stunts
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
E02 Sponsorship & Partnership
HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM?
ADITYA BIRLA GROUP / CORPORATE
TONIC MEDIA DIGITAL Mumbai INDIA
B01 Use of Ambient Media: Small Scale
UNTIL WE ALL BELONG
AIRBNB / AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA
C05 Customer Retail / In-Store Experience
ALABANG TOWN CENTER RED BUCKET SALE
ALABANG TOWN CENTER / RED BUCKET SALE CAMPAIGN
CAMPAIGNS & GREY Makati City THE PHILIPPINES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
C02 Live Shows / Concerts / Festivals
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver Spike
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
E02 Sponsorship & Partnership
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
B02 Use of Ambient Media: Large Scale
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold Spike
C03 Exhibitions / Installations
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold Spike
A08 Corporate Social Responsibility
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Grand Prix
A07 Corporate Image & Sponsorship
AUSTRALIA POST CARE PACKAGES
AUSTRALIA POST / AUSTRALIA POST
Y&R MELBOURNE AUSTRALIA
C04 Competitions & Promotional Games
WANTED HALLOWEEN
BACARDI JAPAN / BACARDI HALLOWEEN CAMPAIGN
I&S BBDO Tokyo JAPAN
D05 Co-Creation & User Generated Content
CO-CREATE OUR AI GIRL
BANDAI NAMCO ENTERTAINMENT INC. / SWORD ART ONLINE: HOLLOW REALIZATION
DENTSU INC. Tokyo JAPAN
D01 Use of Digital Platforms
CO-CREATE OUR AI GIRL
BANDAI NAMCO ENTERTAINMENT INC. / SWORD ART ONLINE: HOLLOW REALIZATION
DENTSU INC. Tokyo JAPAN
A08 Corporate Social Responsibility
YASMIN'S SEX-ED REVOLUTION
BAYER / YASMIN
PHD Shanghai CHINA
C02 Live Shows / Concerts / Festivals
LAUNCH OF THE ALL-NEW BMW 5 SERIES
BMW ASIA / BMW'S SEVENTH-GENERATION 5 SERIES
FREEMANXP SINGAPORE
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE / BUDGET DIRECT CAR INSURANCE
COHORT COMMUNICATIONS Singapore SINGAPORE
C01 Guerrilla Marketing & Stunts
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE / BUDGET DIRECT CAR INSURANCE
COHORT COMMUNICATIONS Singapore SINGAPORE
F01 Integrated Campaign led by Promo & Activation
THE BEER THAT SAYS THANK YOU
BUDWEISER CHINA / BUDWEISER BEER
ANOMALY Shanghai CHINA
C05 Customer Retail / In-Store Experience
READER KING
BURGER KING KOREA / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
D05 Co-Creation & User Generated Content
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA
B05 Use of Technology
STREET VIEW RECCE
CANON / CANON EOS 80D
DENTSU SINGAPORE SINGAPORE
C04 Competitions & Promotional Games
STREET VIEW RECCE
CANON / CANON EOS 80D
DENTSU SINGAPORE SINGAPORE
D02 Use of Mobile
STREET VIEW RECCE
CANON / CANON EOS 80D
DENTSU SINGAPORE SINGAPORE
A02 Durable Consumer Goods
THE PERSONALISED RING BOX THAT'LL GET YOU A YES
CARATLANE - A TANISHQ PARTNERSHIP / CARATLANE'S SPECIAL EDITION ENGAGEMENT RINGS
FAMOUS INNOVATIONS Mumbai INDIA
A01 Fast Moving Consumer Goods
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney AUSTRALIA
C03 Exhibitions / Installations
WINTER SUMMERLAND
CEBU PACIFIC INC. / CEBU PACIFIC
LEO BURNETT GROUP MANILA THE PHILIPPINES
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
D03 Use of Social Platforms
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
A03 Cars & Automotive Products & Services
THE GOOD CAR MARKET
CHO TOT CO., LTD. / CHO TOT XE
THE PURPOSE GROUP Ho Chi Minh City VIETNAM
B02 Use of Ambient Media: Large Scale
THE GOOD CAR MARKET
CHO TOT CO., LTD. / CHO TOT XE
THE PURPOSE GROUP Ho Chi Minh City VIETNAM
B04 Use of Print or Outdoor
CIRCLES.LIFE DATA DARE CHALLENGE
CIRCLES.LIFE / 20GB FOR 20$ DATA PLAN
VML Singapore SINGAPORE
C04 Competitions & Promotional Games
CIRCLES.LIFE DATA DARE CHALLENGE
CIRCLES.LIFE / 20GB FOR 20$ DATA PLAN
VML Singapore SINGAPORE
C01 Guerrilla Marketing & Stunts
CIRCLES.LIFE 20/20 LAUNCH
CIRCLES.LIFE / $20 FOR 20GB DATA ADD-ON
SUPERMARKET CREATIVE Singapore SINGAPORE