Title Brand Product / Service Entrant Company Location Award
A08 Corporate Social Responsibility
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Grand Prix
B02 Use of Ambient Media: Large Scale
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold Spike
C03 Exhibitions / Installations
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold Spike
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
B02 Use of Ambient Media: Large Scale
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
C03 Exhibitions / Installations
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
B05 Use of Technology
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Silver Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver Spike
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
D03 Use of Social Platforms
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
A10 Charities & Non-profit
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Silver Spike
B03 Use of Broadcast
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
E01 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / CHARITY
RED AGENCY Sydney AUSTRALIA
Bronze Spike
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B01 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
B04 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Bronze Spike
C01 Guerrilla Marketing & Stunts
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
B04 Use of Print or Outdoor
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
F01 Integrated Campaign led by Promo & Activation
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
A08 Corporate Social Responsibility
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
E02 Sponsorship & Partnership
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo JAPAN
A01 Fast Moving Consumer Goods
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo JAPAN
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai INDIA
C01 Guerrilla Marketing & Stunts
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai INDIA
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA
C05 Customer Retail / In-Store Experience
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
C02 Live Shows / Concerts / Festivals
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
A08 Corporate Social Responsibility
DIDI SMART LIGHT
DIDI / MOBILE TRANSPORTATION PLATFORM
OGILVY & MATHER SHANGHAI CHINA
D02 Use of Mobile
PICTUREPICK
THE LOTT / THE LOTT
Y&R Brisbane AUSTRALIA
C01 Guerrilla Marketing & Stunts
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
C06 Immersive Customer Experience
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
E02 Sponsorship & Partnership
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A05 Media & Publications
GIRLS BREAK UP ICE CREAM
NEON / NEONTV.CO.NZ
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
C01 Guerrilla Marketing & Stunts
GIRLS BREAK UP ICE CREAM
NEON / NEONTV.CO.NZ
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
E01 Launch / Re-launch
GIRLS BREAK UP ICE CREAM
NEON / NEONTV.CO.NZ
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
C06 Immersive Customer Experience
ROMEO & JULIET IN A DIFFERENT LIGHT
PHILIPS / PHILIPS HUE
IRIS WORLDWIDE Singapore SINGAPORE
A01 Fast Moving Consumer Goods
ROMEO & JULIET IN A DIFFERENT LIGHT
PHILIPS / PHILIPS HUE
IRIS WORLDWIDE Singapore SINGAPORE
B01 Use of Ambient Media: Small Scale
KOTEX COMFORT SOFT LAUNCH
KIMBERLY-CLARK (HONG KONG) LTD / KOTEX
mcgarrybowen Hong Kong HONG KONG
C05 Customer Retail / In-Store Experience
KOTEX COMFORT SOFT LAUNCH
KIMBERLY-CLARK (HONG KONG) LTD / KOTEX
mcgarrybowen Hong Kong HONG KONG
D02 Use of Mobile
POCKET MUSTANG
FORD MOTOR COMPANY / FORD MUSTANG
GTB Shanghai CHINA
D01 Use of Digital Platforms
SEARCH FOR 3.11
YAHOO! JAPAN / SEARCH FOR 3.11
DENTSU INC. Tokyo JAPAN