Title Brand Product / Service Entrant Company Location Award
C03 Exhibitions / Installations
"ELECTRONICS MEETS CRAFTS: " AT MILANO SALONE 2017
PANASONIC / MEDIA INSTALLATION AND EXHIBITION OF STATE OF THE ART DESIGN PRODUCTS
DENTSU LIVE INC. Tokyo JAPAN
D03 Use of Social Platforms
"WEIDER IN JELLY" FOR YOUR ALMA MATER
MORINAGA & CO., LTD. / WEIDER IN JELLY
DENTSU INC. Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
#3BITESCHALLENGE
MCDONALD'S MALAYSIA / MCDONALD'S
LEO BURNETT Kuala Lumpur MALAYSIA
E02 Sponsorship & Partnership
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
F02 Low Budget / High Impact Campaign
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
F01 Integrated Campaign led by Promo & Activation
#EVERYONE'S CHARACTER BOTTLE
COCA-COLA, (JAPAN) COMPANY, LIMITED / FANTA
HAKUHODO INC. Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
C01 Guerrilla Marketing & Stunts
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
F01 Integrated Campaign led by Promo & Activation
#KINDNESSISCASHLESS (INTEGRATED)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
A10 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
F02 Low Budget / High Impact Campaign
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
D01 Use of Digital Platforms
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
F01 Integrated Campaign led by Promo & Activation
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
‘COLIN SPLODGE AND THE SIZZLEDODGE’
EDGEWELL - BANANA BOAT / BANANA BOAT SUNSCREEN
J. WALTER THOMPSON Sydney AUSTRALIA
A01 Fast Moving Consumer Goods
100 MILLION PACKS FOR EDUCATING 20 MILLION GIRLS
NESTLE INDIA / MAGGI, KIT KAT, NESCAFE
FAMOUS INNOVATIONS Mumbai INDIA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
1001 NIGHTS-2
TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO
TAOBAO.COM Hangzhou CHINA
D02 Use of Mobile
1001 NIGHTS-2
TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO
TAOBAO.COM Hangzhou CHINA
F01 Integrated Campaign led by Promo & Activation
1001 NIGHTS-2
TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO
TAOBAO.COM Hangzhou CHINA
D03 Use of Social Platforms
2-SECOND RIDDLE TRAILER
NOW TV / NOW TV OVERALL BRANDING
HAVAS HONG KONG HONG KONG
F02 Low Budget / High Impact Campaign
2-SECOND RIDDLE TRAILER
NOW TV / NOW TV OVERALL BRANDING
HAVAS HONG KONG HONG KONG
A02 Durable Consumer Goods
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
C05 Customer Retail / In-Store Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
C06 Immersive Customer Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE / BUDGET DIRECT CAR INSURANCE
COHORT COMMUNICATIONS Singapore SINGAPORE
C01 Guerrilla Marketing & Stunts
A 'FINE' WAY TO SAVE
BUDGET DIRECT INSURANCE / BUDGET DIRECT CAR INSURANCE
COHORT COMMUNICATIONS Singapore SINGAPORE
D02 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
B03 Use of Broadcast
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
E01 Launch / Re-launch
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
B03 Use of Broadcast
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
A10 Charities & Non-profit
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE
D03 Use of Social Platforms
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE
D02 Use of Mobile
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. / HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
A08 Corporate Social Responsibility
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
B04 Use of Print or Outdoor
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
D02 Use of Mobile
AIRWAVES REFRESHER NAVIGATION APP
WRIGLEY / AIRWAVES
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI
C05 Customer Retail / In-Store Experience
ALABANG TOWN CENTER RED BUCKET SALE
ALABANG TOWN CENTER / RED BUCKET SALE CAMPAIGN
CAMPAIGNS & GREY Makati City THE PHILIPPINES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA
A03 Cars & Automotive Products & Services
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN
F02 Low Budget / High Impact Campaign
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL-YOU-CAN’T-EAT
FOOD PASSION / BAR-B-Q PLAZA RESTAURANTS
GREYNJ UNITED Bangkok THAILAND
D02 Use of Mobile
ALTO 800- YOUR FIRST CAR ON THE MAP
MARUTI SUZUKI INDIA LIMITED / ALTO - 800
ISOBAR Gurgaon INDIA
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
E02 Sponsorship & Partnership
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
A10 Charities & Non-profit
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC / OPTIMUM BETTA / SHUTTERSTOCK
OGILVY Bangkok THAILAND
Short List
A07 Corporate Image & Sponsorship
AUSTRALIA POST CARE PACKAGES
AUSTRALIA POST / AUSTRALIA POST
Y&R MELBOURNE AUSTRALIA
F02 Low Budget / High Impact Campaign
AUSTRALIANS FOR UNDERWOOD
NETFLIX / HOUSE OF CARDS - NETFLIX
URBAN Sydney AUSTRALIA