Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE
BBDO BANGKOK THAILAND
Short List
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver Spike
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze Spike
A07 Corporate Image & Sponsorship
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Grand Prix
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Bronze Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
Spike
A10 Charities & Non-profit
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC / OPTIMUM BETTA / SHUTTERSTOCK
OGILVY Bangkok THAILAND
Short List
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Silver Spike
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / CHARITY
RED AGENCY Sydney AUSTRALIA
Bronze Spike
B01 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B02 Use of Ambient Media: Large Scale
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold
Spike
THE CONSCIOUS CROSSING
KIWIRAIL / KIWIRAIL
CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
Spike
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Short List
B03 Use of Broadcast
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR HEARING IMPLANT
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B04 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver Spike
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Silver Spike
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / CHARITY
RED AGENCY Sydney AUSTRALIA
Short List
C01 Guerrilla Marketing & Stunts
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
REMOTE RISTORANTE
DR OETKER / RISTORANTE FROZEN PIZZA
BWM DENTSU Melbourne AUSTRALIA
Short List
EXTREME SHOPPING
THE NORTH FACE KOREA / PRODUCT
INNORED Seoul SOUTH KOREA
Short List
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
C03 Exhibitions / Installations
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold
Spike
THE CONSCIOUS CROSSING
KIWIRAIL / KIWIRAIL
CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
C04 Competitions & Promotional Games
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
C06 Immersive Customer Experience
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
DENTSU TEC Tokyo JAPAN
Short List
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR HEARING IMPLANT
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
D01 Use of Digital Platforms
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
D02 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
SCRABBLE KEYBOARD
SCRABBLE CLUB (HK) / SCRABBLE KEYBOARD
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA
Short List
D03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA / A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Short List
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
D05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
VML Sydney AUSTRALIA
Short List
E01 Launch / Re-launch
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Short List
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
E02 Sponsorship & Partnership
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
F01 Integrated Campaign led by Promo & Activation
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
THE GOOD LIBRARY PROJECT
THE STANDARD CHARTERED BANK KOREA / THE STANDARD CHARTERED BANK KOREA
TBWA\KOREA Seoul SOUTH KOREA
Short List
F02 Low Budget / High Impact Campaign
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Short List