Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE LONG-LASTING UNIFORM
I.P. TRADING
HYGIENE
BBDO BANGKOK THAILAND
Short List
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Short List
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Silver
BREKK-E-TAG
HUNGRY JACK'S
HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Bronze
A07 Corporate Image & Sponsorship
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Bronze
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Grand Prix
SAFETY BAGS
TESCO
FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Bronze
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
A10 Charities & Non-profit
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC
OPTIMUM BETTA / SHUTTERSTOCK
OGILVY Bangkok THAILAND
Short List
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Silver
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
CHARITY
RED AGENCY Sydney AUSTRALIA
Bronze
B01 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
B02 Use of Ambient Media: Large Scale
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold
THE CONSCIOUS CROSSING
KIWIRAIL
KIWIRAIL
CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Short List
B03 Use of Broadcast
ADIDAS ODDS
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze
ADIDAS TALE OF TWO
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR HEARING IMPLANT
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B04 Use of Print or Outdoor
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze
B05 Use of Technology
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Silver
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN
Silver
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS
FRED & FARID SHANGHAI CHINA
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
CHARITY
RED AGENCY Sydney AUSTRALIA
Short List
C01 Guerrilla Marketing & Stunts
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Bronze
REMOTE RISTORANTE
DR OETKER
RISTORANTE FROZEN PIZZA
BWM DENTSU Melbourne AUSTRALIA
Short List
EXTREME SHOPPING
THE NORTH FACE KOREA
PRODUCT
INNORED Seoul SOUTH KOREA
Short List
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
C02 Live Shows / Concerts / Festivals
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
C03 Exhibitions / Installations
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Gold
THE CONSCIOUS CROSSING
KIWIRAIL
KIWIRAIL
CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
C04 Competitions & Promotional Games
GEEKS GO FOR #CC9900
GENERAL ELECTRICS
TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
C06 Immersive Customer Experience
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE
DENTSU TEC Tokyo JAPAN
Short List
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR HEARING IMPLANT
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
D01 Use of Digital Platforms
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
D02 Use of Mobile
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN
Short List
SCRABBLE KEYBOARD
SCRABBLE CLUB (HK)
SCRABBLE KEYBOARD
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA
Short List
D03 Use of Social Platforms
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME
FLEISHMANHILLARD INDIA Mumbai INDIA
Short List
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Silver
D05 Co-Creation & User Generated Content
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT
VML Sydney AUSTRALIA
Short List
E01 Launch / Re-launch
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND
Short List
ADIDAS ODDS
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze
E02 Sponsorship & Partnership
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
F01 Integrated Campaign led by Promo & Activation
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze
THE GOOD LIBRARY PROJECT
THE STANDARD CHARTERED BANK KOREA
THE STANDARD CHARTERED BANK KOREA
TBWA\KOREA Seoul SOUTH KOREA
Short List
F02 Low Budget / High Impact Campaign
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Short List
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Short List