Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
C03 Social Community Building & Management
TATA CAPITAL SALAAM LOANS TATA CAPITAL TATA CAPITAL LOANS	TATA CAPITAL Mumbai	INDIA	REDIFFUSION Y&R Mumbai EDELMAN Mumbai	INDIA
C04 Audience Targeting / Engagement Strategies
AUDI: THE WORLD’S FASTEST INTERACTIVE LIVESTREAM AUDI AUDI R8 LMS CUP	OGILVY PUBLIC RELATIONS Beijing	CHINA	OGILVY PUBLIC RELATIONS Beijing	CHINA
AIRTIME FOR PLAYTIME LEGO LEGO CITY	IRIS WORLDWIDE Singapore	SINGAPORE	IRIS WORLDWIDE Singapore	SINGAPORE
C05 Social Influencer Communication & Amplification
#BEATME UN WOMEN ANTI-DOMESTIC VIOLENCE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	BBDO PAKISTAN Lahore	PAKISTAN
CREATING A NEW CULTURE FOR PART-TIME WORKERS ALBA CHUNKUK N/A	WEBER SHANDWICK Seoul	SOUTH KOREA	WEBER SHANDWICK Seoul	SOUTH KOREA
LIVE FOREVER HP SINGAPORE HP SPROCKET	GOODSTUPH Singapore	SINGAPORE	GOODSTUPH Singapore	SINGAPORE
AXE BLACK CONCEPT STORE SERIES UNILEVER PHILIPPINES AXE BLACK	MULLENLOWE PHILIPPINES Makati City	THE PHILIPPINES	MULLENLOWE PHILIPPINES Makati City	THE PHILIPPINES
SK-II DREAM AGAIN P&G SK-II	DEVRIES GLOBAL Beijing	CHINA	DEVRIES GLOBAL Beijing	CHINA
C06 Real-time Response
AIR POLLUTION DISCOUNT SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. HADAGOKOCHI	BEIJING DENTSU ADVERTISING CO., LTD	CHINA	BEIJING DENTSU ADVERTISING CO., LTD	CHINA
TYPO NISSAN PHILIPPINES INC. NISSAN PHILIPPINES INC.	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
REXONA GO UNILEVER PHILIPPINES, INC. REXONA DEODORANT	MULLENLOWE PHILIPPINES Makati City	THE PHILIPPINES	MULLENLOWE PHILIPPINES Makati City UNILEVER PHILIPPINES Manila	THE PHILIPPINES
C07 Co-Creation & User Generated Content
PREMMIE PROUD BABYLOVE NAPPIES	BWM DENTSU Sydney	AUSTRALIA	HAYSTAC Sydney	AUSTRALIA
PRETZ DAY EZAKI GLICO PRETZ	DOF Tokyo	JAPAN
3890 TIGERS HEINEKEN ASIA PACIFIC TIGER BEER	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE
GO BALLS OUT TESTICULAR CANCER NEW ZEALAND TESTICULAR CANCER	FCB NEW ZEALAND Auckland	NEW ZEALAND	FCB NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
BANANA MESSAGE DOLE JAPAN, INC BANANA	DENTSU Y&R Tokyo	JAPAN	DENTSU Y&R Tokyo PRAP JAPAN Tokyo	JAPAN
C08 Innovative Use of Social Media
SNAPLICATIONS MCDONALD'S AUSTRALIA HR / EMPLOYMENT	VML Sydney	AUSTRALIA	ELEVEN Sydney	AUSTRALIA	Bronze
"WEIDER IN JELLY" FOR YOUR ALMA MATER MORINAGA & CO., LTD. WEIDER IN JELLY	DENTSU INC. Tokyo	JAPAN	PLATINUM Tokyo CATCHBALL Tokyo	JAPAN
WALL FOR ONE MERIAL JAPAN SAVE PET PROJECT	BEACON/LEO BURNETT Tokyo	JAPAN	MSLGROUP Tokyo	JAPAN
SAFE NEWS SAFE NEWS INDONESIA NEWS	DENTSU INDONESIA Jakarta	INDONESIA
C09 Use of Technology
THE 7-ELEVEN DJ MIXER DONATION BOX 7-ELEVEN CHAIN STORE	ARTGITAL INTERACTIVE SOLUTIONS Taipei	CHINESE TAIPEI	OGILVY & MATHER Taipei City	CHINESE TAIPEI
AAMI SMARTPLATES SUNCORP AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	OGILVY PUBLIC RELATIONS Melbourne	AUSTRALIA
SONIC SWEETENER XIN CAFÉ XIN CAFÉ	BEIJING DENTSU ADVERTISING CO., LTD	CHINA	BEIJING DENTSU ADVERTISING CO., LTD	CHINA
THE RIDERLESS BIKE STEVE WAUGH FOUNDATION THE CAPTAIN'S RIDE	HAVAS AUSTRALIA Sydney	AUSTRALIA	RED AGENCY Sydney	AUSTRALIA	Bronze
SUNTORY GREEN+ SUNTORY HOLDINGS LIMITED SUNTORY GREEN+	YOMIKO ADVERTISING Tokyo	JAPAN
GLICODE EZAKI GLICO CO., LTD. CORPORATE	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	Short List
SINGAPORE EMOTION TRAVEL GUIDE SINGAPORE TOURISM BOARD (AUSTRALIA) SINGAPORE TOURISM	ADHESIVE PR Sydney	AUSTRALIA	ADHESIVE PR Sydney	AUSTRALIA
ROADS THAT HONK HPCL HP LUBRICANTS	HINDUSTAN PETROLEUM CORPORATION LTD Mumbai	INDIA	LEO BURNETT INDIA Mumbai	INDIA
TELEBEAUTY SHISEIDO TELEBEAUTY	HAKUHODO KETTLE Tokyo	JAPAN	SHISEIDO Tokyo	JAPAN
SOUND IN SILENCE INTEL HYPER-SENSE MUSIC SHIRT	mcgarrybowen Shanghai	CHINA
AN EVENING WITH PROFESSOR STEPHEN HAWKING AHRT MEDIA ASIA THE HUMAGRAM	FLEISHMANHILLARD Hong Kong	HONG KONG	FLEISHMANHILLARD Hong Kong	HONG KONG
WATER FOR LIFE, LIFE IN FOCUS KOREAN RED CROSS WATER FOR LIFE	KPR & ASSOCIATES Seoul	SOUTH KOREA	KPR & ASSOCIATES Seoul	SOUTH KOREA
INTEL ROBOT HAND SHADOW PUPPET PLAY INTEL CHINA INTEL MASTER BRAND	INNOKIDS COMMUNICATIONS Beijing	CHINA
SHELL V-POWER RACING PITSTOP VIVA ENERGY PETROLEUM	EDELMAN Sydney	AUSTRALIA	EDELMAN Sydney	AUSTRALIA
FASTER FASHION TENCENT TECHNOLOGY LTD AI	FCB SHANGHAI	CHINA	TENCENT Shanghai	CHINA
D01 PR Excellence in Effectiveness
IBM COGNITIVE COLLECTION IBM IBM WATSON	IBM Singapore	SINGAPORE
THE HAPPIEST CLOSING DOWN JAPAN PARK&RESORT AMUSEMENT PARK SPACE WORLD	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO INC. Tokyo	JAPAN
D02 Research, Data Analytics & Insight Generation
TRY! NOODLE CRADLE KAGAWA PREFECTURE IMMIGRATION PROMOTION	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
SAVE OUR SCALPS / HEADGEAR-COVER PLAN UNILEVER CLEAR SHAMPOO	ADK Tokyo	JAPAN	ADK Tokyo MATERIAL Tokyo	JAPAN
AUDI: THE WORLD’S FASTEST INTERACTIVE LIVESTREAM AUDI AUDI R8 LMS CUP	OGILVY PUBLIC RELATIONS Beijing	CHINA	OGILVY PUBLIC RELATIONS Beijing	CHINA
E01 Integrated Campaign led by PR
DONGJANG'S FAVORITE BUSAN METROPOLITAN CITY DONGJANG'S FAVORITE	BUSAN METROPOLITAN CITY	SOUTH KOREA	BUSAN METROPOLITAN CITY Seoul KOREA PRESS FOUNDATION	SOUTH KOREA
DB EXPORT BEER BOTTLE SAND DB BREWERIES DB EXPORT	PHD Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND
CO-CREATION WATER DONATION, CO-CREATION POSIBILITY UNILEVER COMFORT 1 RINSE	GOLDEN COMMUNICATION GROUP Ho Chi Minh City	VIETNAM	GOLDEN COMMUNICATION GROUP Ho Chi Minh City	VIETNAM
NETEASE VIRTUAL EDITOR-IN-CHIEF WANG SANSAN NETEASE NETEASE NEWS	ARKR DIGITAL Shanghai	CHINA	ARKR DIGITAL Shanghai	CHINA
SAN TZU CHING TO HELP MOMS FRISO FRISO	mcgarrybowen Shanghai	CHINA
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Grand Prix
UNTIL WE ALL BELONG AIRBNB AIRBNB	CLEMENGER BBDO MELBOURNE	AUSTRALIA	N2N COMMUNICATIONS Sydney	AUSTRALIA	Short List
THE BOTTOM 100 FUND FOR PEACE COMBATING GLOBAL POVERTY	HAVAS AUSTRALIA Sydney	AUSTRALIA	RED AGENCY Sydney	AUSTRALIA	Silver
SCHOOL FOR JUSTICE FREE A GIRL MOVEMENT INDIA A SCHOOL AND EDUCATION PROGRAMME	FLEISHMANHILLARD INDIA Mumbai	INDIA	FLEISHMANHILLARD INDIA Mumbai	INDIA
THE HAPPIEST CLOSING DOWN JAPAN PARK&RESORT AMUSEMENT PARK SPACE WORLD	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO INC. Tokyo	JAPAN

C03 Social Community Building & Management
TATA CAPITAL SALAAM LOANS
TATA CAPITAL / TATA CAPITAL LOANS

TATA CAPITAL Mumbai

INDIA

REDIFFUSION Y&R
Mumbai
EDELMAN
Mumbai

INDIA

C04 Audience Targeting / Engagement Strategies
AUDI: THE WORLD’S FASTEST INTERACTIVE LIVESTREAM
AUDI / AUDI R8 LMS CUP

OGILVY PUBLIC RELATIONS Beijing

CHINA

OGILVY PUBLIC RELATIONS
Beijing

CHINA
AIRTIME FOR PLAYTIME
LEGO / LEGO CITY

IRIS WORLDWIDE Singapore

SINGAPORE

IRIS WORLDWIDE
Singapore

SINGAPORE

D01 PR Excellence in Effectiveness
IBM COGNITIVE COLLECTION
IBM / IBM WATSON

IBM Singapore

SINGAPORE
THE HAPPIEST CLOSING DOWN
JAPAN PARK&RESORT / AMUSEMENT PARK SPACE WORLD

HAKUHODO INC. Tokyo

JAPAN

HAKUHODO INC.
Tokyo

JAPAN