Title Brand Product / Service PR Location Award
B12 Brand Voice & Strategic Storytelling
TEACHER
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
C02 Use of Social in a PR campaign
THE BOY WHO LOVES TO STUDY
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
A01 Fast Moving Consumer Goods
GOLDEN GAYTIME CRUMB SHED
STREETS ICE CREAM (UNILEVER AUSTRALIA) / GAYTIME
MANGO Sydney / UNILEVER Sydney AUSTRALIA
B13 Content-led Engagement & Marketing
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA
Gold Spike
B07 Events & Stunts
REPIZZA
XINTIANDI SHANGHAI / XINTIANDI SHANGHAI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
C06 Real-time Response
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. / HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
B09 Celebrity Endorsement
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
B01 Corporate Communication & Reputation Management
IBM COGNITIVE COLLECTION
IBM / IBM WATSON
OGILVY & MATHER SINGAPORE SINGAPORE
D01 PR Excellence in Effectiveness
IBM COGNITIVE COLLECTION
IBM / IBM WATSON
OGILVY & MATHER SINGAPORE SINGAPORE
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA
A08 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
Short List
B06 Media Relations
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
B04 Business Citizenship / Corporate Responsibility & Environmental
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
C09 Use of Technology
THE 7-ELEVEN DJ MIXER DONATION BOX
7-ELEVEN / CHAIN STORE
ARTGITAL INTERACTIVE SOLUTIONS Taipei / OGILVY & MATHER Taipei City CHINESE TAIPEI
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
B11 Launch / Re-launch
BREAK-UP INSURANCE
GOODROOM.INC / BREAK-UP INSURANCE
DENTSU INC. Tokyo JAPAN
Short List
E02 Costs / Creative Performance PR Campaign
BREAK-UP INSURANCE
GOODROOM.INC / BREAK-UP INSURANCE
DENTSU INC. Tokyo JAPAN
A03 Cars & Automotive Products & Services
TASTE DRIVING
TOYOTA MARKETING JAPAN CORPORATION / PRIUS
DENTSU INC. Tokyo / TAIYO KIKAKU Tokyo JAPAN
B10 Sponsorship & Partnerships
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
Short List
C03 Social Community Building & Management
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA
Bronze Spike
C07 Co-Creation & User Generated Content
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA
A07 Public Sector
DONGJANG'S FAVORITE
BUSAN METROPOLITAN CITY / DONGJANG'S FAVORITE
BUSAN METROPOLITAN CITY SOUTH KOREA
E01 Integrated Campaign led by PR
DONGJANG'S FAVORITE
BUSAN METROPOLITAN CITY / DONGJANG'S FAVORITE
BUSAN METROPOLITAN CITY SOUTH KOREA
C01 Use of Digital in a PR campaign
WITH STAMP INVITATION TO DONATE, WITH A RED LIST ANIMAL IN YOUR NAME STAMP.
WWF JAPAN / WWF JAPAN
ADK Tokyo / PARTY Tokyo JAPAN
Short List
C08 Innovative Use of Social Media
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
VML Sydney AUSTRALIA
Bronze Spike
C05 Social Influencer Communication & Amplification
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
B08 Live Shows / Concerts / Festivals
YUMMY JOB HUNTING
PERSOL CAREER CO., LTD. / AN
DENTSU INC. Tokyo / DENTSU LIVE INC. Tokyo JAPAN
B02 Public Affairs & Lobbying
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION / NON-PROFIT
BBDO HONG KONG HONG KONG
Bronze Spike
A02 Durable Consumer Goods
KITCHENAID'S PITH BY MINI
KITCHENAID / KITCHENAID® ARTISAN™ MINI STAND MIXER
ADHESIVE PR Sydney AUSTRALIA
Silver Spike
D02 Research, Data Analytics & Insight Generation
TRY! NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN
C04 Audience Targeting / Engagement Strategies
AUDI: THE WORLD’S FASTEST INTERACTIVE LIVESTREAM
AUDI / AUDI R8 LMS CUP
OGILVY PUBLIC RELATIONS Beijing CHINA
B03 Crisis Communication & Issue Management
THE HAPPIEST CLOSING DOWN
JAPAN PARK&RESORT / AMUSEMENT PARK SPACE WORLD
HAKUHODO INC. Tokyo JAPAN
D01 PR Excellence in Effectiveness
THE HAPPIEST CLOSING DOWN
JAPAN PARK&RESORT / AMUSEMENT PARK SPACE WORLD
HAKUHODO INC. Tokyo JAPAN
C03 Social Community Building & Management
TATA CAPITAL SALAAM LOANS
TATA CAPITAL / TATA CAPITAL LOANS
LEO BURNETT INDIA Mumbai INDIA
B02 Public Affairs & Lobbying
UNTIL WE ALL BELONG
AIRBNB / AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B06 Media Relations
THE SHORTER, THE BETTER
AUDI JAPAN KK / AUDI SPORT
HAKUHODO INC. Tokyo JAPAN
A02 Durable Consumer Goods
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA
C04 Audience Targeting / Engagement Strategies
AIRTIME FOR PLAYTIME
LEGO / LEGO CITY
IRIS WORLDWIDE Singapore SINGAPORE
C07 Co-Creation & User Generated Content
PRETZ DAY
EZAKI GLICO / PRETZ
DOF Tokyo / DENTSU INC. Tokyo JAPAN
C01 Use of Digital in a PR campaign
3890 TIGERS
HEINEKEN ASIA PACIFIC / TIGER BEER
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
A05 Media & Publications
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
B10 Sponsorship & Partnerships
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
D02 Research, Data Analytics & Insight Generation
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo JAPAN
C08 Innovative Use of Social Media
"WEIDER IN JELLY" FOR YOUR ALMA MATER
MORINAGA & CO., LTD. / WEIDER IN JELLY
DENTSU INC. Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SINGAPORE EMOTION TRAVEL GUIDE
SINGAPORE TOURISM BOARD (AUSTRALIA) / SINGAPORE TOURISM
ADHESIVE PR Sydney AUSTRALIA
B08 Live Shows / Concerts / Festivals
MORTEIN - KILL THE REAL DEMONS
RECKITT AND BENCKISER / MOSQUITO REPPELENT
HAVAS INDIA Gurgaon INDIA
B09 Celebrity Endorsement
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Gold Spike
C05 Social Influencer Communication & Amplification
CREATING A NEW CULTURE FOR PART-TIME WORKERS
ALBA CHUNKUK / N/A
WEBER SHANDWICK Seoul SOUTH KOREA
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
PHD Auckland / COLENSO BBDO Auckland NEW ZEALAND
Short List