Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
GOLDEN GAYTIME CRUMB SHED
STREETS ICE CREAM (UNILEVER AUSTRALIA)
GAYTIME
MANGO Sydney AUSTRALIA MANGO Sydney AUSTRALIA
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
REAL BEAUTY IS UNIVERSAL
DOVE/UNILEVER
DOVE
OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD.
SO
DENTSU INC. Tokyo JAPAN MATERIAL Tokyo JAPAN
PRETZ DAY
EZAKI GLICO
PRETZ
DOF Tokyo JAPAN
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER
CLEAR SHAMPOO
ADK Tokyo JAPAN ADK Tokyo JAPAN
Short List
DOWNY WINDOW DISPLAY
PROCTER & GAMBLE PHILS.
DOWNY PARFUM COLLECTION
CAMPAIGNS & GREY Makati City THE PHILIPPINES CAMPAIGNS & GREY Makati City THE PHILIPPINES
SK-II DREAM AGAIN
P&G
SK-II
DEVRIES GLOBAL Beijing CHINA DEVRIES GLOBAL Beijing CHINA
GO GO TEA "I MISS YOU I WANT TO WARM YOU UP."
KIRIN BEVERAGE COMPANY,LIMITED
GOGO-NO-KOCHA
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
AIRTIME FOR PLAYTIME
LEGO
LEGO CITY
IRIS WORLDWIDE Singapore SINGAPORE IRIS WORLDWIDE Singapore SINGAPORE
PRAWN OUTBACK
LION AUSTRALIA
LIQUOR
OCTAGON Singapore SINGAPORE OCTAGON Singapore SINGAPORE
A02 Durable Consumer Goods
KITCHENAID'S PITH BY MINI
KITCHENAID
KITCHENAID® ARTISAN™ MINI STAND MIXER
ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR Sydney AUSTRALIA
Silver
SOUND IN SILENCE
INTEL
HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA
LIVE FOREVER
HP SINGAPORE
HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A03 Cars & Automotive Products & Services
TASTE DRIVING
TOYOTA MARKETING JAPAN CORPORATION
PRIUS
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
HONDA. GREAT JOURNEY.
HONDA MOTOR CO., LTD.
HONDA
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
ROADS THAT HONK
HPCL
HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
Short List
THE GOOD CAR MARKET
CHO TOT CO., LTD.
CHO TOT XE
THE PURPOSE GROUP Ho Chi Minh City VIETNAM THE PURPOSE GROUP Ho Chi Minh City VIETNAM
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED
XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BREKK-E-TAG
HUNGRY JACK'S
HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA WRIGHTS PR Melbourne AUSTRALIA
SINGAPORE EMOTION TRAVEL GUIDE
SINGAPORE TOURISM BOARD (AUSTRALIA)
SINGAPORE TOURISM
ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR Sydney AUSTRALIA
JETSTAR'S BIG BOOK SWAP
JETSTAR ASIA
JETSTAR ASIA
AKA ASIA Singapore SINGAPORE AKA ASIA Singapore SINGAPORE
THE ALDI FASHION SHOW
ALDI
INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
Short List
ARTBOX SINGAPORE – THE HYPE IS REAL
ARTBOX ASIA BY INVADE INDUSTRY
ARTBOX SINGAPORE
PRECIOUS COMMUNICATIONS Singapore SINGAPORE PRECIOUS COMMUNICATIONS Singapore SINGAPORE
THE WORLD'S 50 BEST RESTAURANTS 2017
TOURISM AUSTRALIA
FOOD AND WINE
TOURISM AUSTRALIA Sydney AUSTRALIA TOURISM AUSTRALIA Sydney AUSTRALIA
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN PLATINUM Tokyo JAPAN
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO Auckland NEW ZEALAND
Bronze
AUSTRALIANS FOR UNDERWOOD
NETFLIX
HOUSE OF CARDS - NETFLIX
URBAN Sydney AUSTRALIA URBAN Sydney AUSTRALIA
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K.
SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY PUBLIC RELATIONS Melbourne AUSTRALIA
Bronze
CREATING A NEW CULTURE FOR PART-TIME WORKERS
ALBA CHUNKUK
N/A
WEBER SHANDWICK Seoul SOUTH KOREA WEBER SHANDWICK Seoul SOUTH KOREA
CASTLE KEEPSAKE
SAKURA PAXX CORP.
MINIATURE KUMAMOTO CASTLE CARDBOARD MODEL KIT
DENTSU KANSAI TOKYO ROOM JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA ELEVEN Melbourne AUSTRALIA
Short List
TOILET PAPER FOR SMARTPHONES
NTTDOCOMO
MOBILE NETWORK CARRIER
TOKYU AGENCY Tokyo JAPAN TOKYU AGENCY Tokyo JAPAN
DISASTER RESILIENCE PROGRAM
P.J. LHUILLIER
CEBUANA LHUILLIER MICRO INSURANCE
STRATEGIC WORKS The Philippines THE PHILIPPINES STRATEGIC WORKS The Philippines THE PHILIPPINES
TATA CAPITAL SALAAM LOANS
TATA CAPITAL
TATA CAPITAL LOANS
TATA CAPITAL Mumbai INDIA REDIFFUSION Y&R Mumbai INDIA
Bronze
STAND UP
MANUFACTURERS LIFE INSURANCE CO. (PHILS)
MANULIFE
J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
INTEL ROBOT HAND SHADOW PUPPET PLAY
INTEL CHINA
INTEL MASTER BRAND
INNOKIDS COMMUNICATIONS Beijing CHINA
SUCCESSFUL DEREGULATION CAMPAIGN IN JAPAN
CONCUR JAPAN, LTD.
CONCUR EXPENSE
INOUE PUBLIC RELATIONS Tokyo JAPAN INOUE PUBLIC RELATIONS Tokyo JAPAN
A07 Public Sector
DONGJANG'S FAVORITE
BUSAN METROPOLITAN CITY
DONGJANG'S FAVORITE
BUSAN METROPOLITAN CITY SOUTH KOREA BUSAN METROPOLITAN CITY SOUTH KOREA
FUR OUT! CANINE IDOLS WOO(F) TOURISTS TO AKITA
AKITA INU TOURISM
ATTRACTING TOURISTS TO NORTHEN AKITA
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI
DENMARK
ARKR DIGITAL Shanghai CHINA
OLDER PEOPLE'S HEARTS
BUSAN METROPOLITAN CITY
BUSAN METROPOLITAN CITY
BUSAN METROPOLITAN CITY SOUTH KOREA
IT WAS THIS HIGH
YAHOO JAPAN CORPORATION
YAHOO! JAPAN
HAKUHODO KETTLE Tokyo JAPAN
TRY! NOODLE CRADLE
KAGAWA PREFECTURE
IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL Tokyo JAPAN
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
I'M A GIRL
INDIAN AIR FORCE
AIR FORCE RECRUITMENT
GREY INDIA New Delhi INDIA
A08 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED
THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG J. WALTER THOMPSON HONG KONG HONG KONG
Short List