Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B12 Brand Voice & Strategic Storytelling
TEACHER MCDONALD'S PHILIPPINES MCDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES	EON THE STAKEHOLDER RELATIONS GROUP Makati City	THE PHILIPPINES
GOODAY, STREET BATTLE MARKETING GOODAY GOODAY	I&S BBDO Tokyo	JAPAN
THE SO LAID-BACK BENCH LOTTE ICE CREAM CO., LTD. SO	DENTSU INC. Tokyo	JAPAN	MATERIAL Tokyo	JAPAN
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA			Silver
SAVE OUR SCALPS / HEADGEAR-COVER PLAN UNILEVER CLEAR SHAMPOO	ADK Tokyo	JAPAN	ADK Tokyo MATERIAL Tokyo	JAPAN	Short List
THE MOST LOVING INSTRUCTION MANUAL MTI HAND IN HAND PROJECT	DRILL Tokyo	JAPAN	DRILL Tokyo	JAPAN
I'M A GIRL INDIAN AIR FORCE AIR FORCE RECRUITMENT	GREY INDIA New Delhi	INDIA
TATA CAPITAL SALAAM LOANS TATA CAPITAL TATA CAPITAL LOANS	TATA CAPITAL Mumbai	INDIA	REDIFFUSION Y&R Mumbai EDELMAN Mumbai	INDIA
SK-II DREAM AGAIN P&G SK-II	DEVRIES GLOBAL Beijing	CHINA	DEVRIES GLOBAL Beijing	CHINA
INTEL ROBOT HAND SHADOW PUPPET PLAY INTEL CHINA INTEL MASTER BRAND	INNOKIDS COMMUNICATIONS Beijing	CHINA
PUTTING CANOLA OIL IN EVERY INDIAN KITCHEN - CANOLA COUNCIL OF CANADA CANOLA COUNCIL OF CANANA CANOLA OIL	EDELMAN Mumbai	INDIA	EDELMAN Mumbai	INDIA
WATCHDOGS SOI DOG FOUNDATION -	CHEIL WORLDWIDE Bangkok	THAILAND
TAKE IN THE GOLD INITIATIVE LION AUSTRALIA LIQUOR	OCTAGON Singapore	SINGAPORE	OCTAGON Singapore	SINGAPORE
B13 Content-led Engagement & Marketing
YOU'VE GOTTA HAVE A TEAM FOOTBALL FEDERATION AUSTRALIA FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE	BMF ADVERTISING Sydney	AUSTRALIA	FRANK PR Pyrmont	AUSTRALIA	Gold Spike
EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION	DENTSU INC. Tokyo	JAPAN	PLATINUM Tokyo	JAPAN
TASTE DRIVING TOYOTA MARKETING JAPAN CORPORATION PRIUS	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
RUDOLPH EXPRESS DOMINO'S PIZZA PIZZA DELIVERY	MOMENTUM JAPAN Tokyo	JAPAN	INITIAL Tokyo	JAPAN
FUR OUT! CANINE IDOLS WOO(F) TOURISTS TO AKITA AKITA INU TOURISM ATTRACTING TOURISTS TO NORTHEN AKITA	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo PILOT GROUP Taipei	JAPAN CHINESE TAIPEI
TECH MAHINDRA - IN THE FUTURE TECH MAHINDRA IT SERVICES	THE WALL STREET JOURNAL Wanchai	HONG KONG	THE WALL STREET JOURNAL Wanchai	HONG KONG
CYBERBULLYING VACCINE KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES APPLICATION	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
RELEASE THE PRESSURE PEPSICO MIRINDA	BBDO INDIA Gurgaon	INDIA	EDELMAN Mumbai	INDIA	Bronze
PROJECT XCAVATE HUAWEI HONOR 6X	FLEISHMANHILLARD Gurgaon	INDIA	FLEISHMANHILLARD Gurgaon	INDIA
VIABUZZ - THE VOICE OF VIACOM18 VIACOM18 MEDIA PVT. LTD. VIABUZZ	VIACOM 18 MEDIA Mumbai	INDIA	VIACOM 18 MEDIA Mumbai	INDIA
2016 TENCENT GLOBAL PARTNERS CONFERENCES TENCENT CONFERENCE	EDELMAN Beijing	CHINA	EDELMAN Beijing	CHINA
PUTTING CANOLA OIL IN EVERY INDIAN KITCHEN - CANOLA COUNCIL OF CANADA CANOLA COUNCIL OF CANANA CANOLA OIL	EDELMAN Mumbai	INDIA	EDELMAN Mumbai	INDIA
SIMCITY BUILDIT SCHOOL OF POLITICS ELECTRONIC ARTS K.K. SIMCITY BUILDIT	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo KYODO PUBLIC RELATIONS Tokyo FIRE BUG INC. Tokyo	JAPAN
PICTURE BOOK WITHOUT PICTURES FUJIFILM INSTAX	BEIJING DENTSU ADVERTISING CO., LTD	CHINA	BEIJING DENTSU ADVERTISING CO., LTD	CHINA
C01 Use of Digital in a PR campaign
WITH STAMP INVITATION TO DONATE, WITH A RED LIST ANIMAL IN YOUR NAME STAMP. WWF JAPAN WWF JAPAN	ADK Tokyo	JAPAN	ADK Tokyo MATERIAL Tokyo	JAPAN	Short List
3890 TIGERS HEINEKEN ASIA PACIFIC TIGER BEER	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE	Short List
THE FORGETTING TAB COC COC - INTERNET BROWSER AND SEARCH ENGINE COMPANY COC COC - THE FORGETTING TAB	ISOBAR VIETNAM Ho Chi Minh City	VIETNAM	ISOBAR VIETNAM Ho Chi Minh City	VIETNAM
ELECTION IN THE DARK YAHOO JAPAN CORPORATION WEBSERVICE	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
DAVAO AGUILAS FOOTBALL CLUB: BRINGING A NEW PH FOOTBALL CLUB TO NEW HEIGHTS! DAVAO AGUILAS FOOTBALL CLUB FOOTBALL CLUB	CHARMAINE CRUZ Kuala Lumpur	MALAYSIA	CHARMAINE CRUZ Kuala Lumpur	MALAYSIA
C02 Use of Social in a PR campaign
THE BOY WHO LOVES TO STUDY MCDONALD'S PHILIPPINES MCDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES	EON THE STAKEHOLDER RELATIONS GROUP Makati City	THE PHILIPPINES
YOU'VE GOTTA HAVE A TEAM FOOTBALL FEDERATION AUSTRALIA FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE	BMF ADVERTISING Sydney	AUSTRALIA	FRANK PR Pyrmont	AUSTRALIA	Silver
BREAK-UP INSURANCE GOODROOM.INC BREAK-UP INSURANCE	DENTSU KANSAI TOKYO ROOM	JAPAN	DENTSU INC. Tokyo	JAPAN
DONGJANG'S FAVORITE BUSAN METROPOLITAN CITY DONGJANG'S FAVORITE	BUSAN METROPOLITAN CITY	SOUTH KOREA	BUSAN METROPOLITAN CITY Seoul KOREA PRESS FOUNDATION	SOUTH KOREA
FUR OUT! CANINE IDOLS WOO(F) TOURISTS TO AKITA AKITA INU TOURISM ATTRACTING TOURISTS TO NORTHEN AKITA	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo PILOT GROUP Taipei	JAPAN CHINESE TAIPEI
PANDA OYSTER ROYAL DANISH CONSULATE GENERAL IN SHANGHAI DENMARK	ARKR DIGITAL Shanghai	CHINA
PRETZ DAY EZAKI GLICO PRETZ	DOF Tokyo	JAPAN
TUNED FOR SUCCESS SELF-PROMOTION: DENTSU INC.'S OWN CSR INITIATIVE HANJO HANJO (NEWS SITE FOR SMES)	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
3890 TIGERS HEINEKEN ASIA PACIFIC TIGER BEER	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE	SINGAPORE
RELEASE THE PRESSURE PEPSICO MIRINDA	BBDO INDIA Gurgaon	INDIA	EDELMAN Mumbai	INDIA	Short List
LIVE FOREVER HP SINGAPORE HP SPROCKET	GOODSTUPH Singapore	SINGAPORE	GOODSTUPH Singapore	SINGAPORE
WALL FOR ONE MERIAL JAPAN SAVE PET PROJECT	BEACON/LEO BURNETT Tokyo	JAPAN	MSLGROUP Tokyo	JAPAN
PROJECT XCAVATE HUAWEI HONOR 6X	FLEISHMANHILLARD Gurgaon	INDIA	FLEISHMANHILLARD Gurgaon	INDIA
A SPECIAL GET AWAY FOR SOLDIERS VISA VISA BRAND AWARENESS	FLEISHMANHILLARD KOREA Seoul	SOUTH KOREA	FLEISHMANHILLARD KOREA Seoul	SOUTH KOREA
UNLEASH YOUR INNER BEAST MAGNUM MAGNUM	EDELMAN Mumbai	INDIA	EDELMAN Mumbai	INDIA
THE THREE FINGERS ADIDAS 2016 OLYMPICS	TBWA\SHANGHAI	CHINA			Short List
C03 Social Community Building & Management
PREMMIE PROUD BABYLOVE NAPPIES	BWM DENTSU Sydney	AUSTRALIA	HAYSTAC Sydney	AUSTRALIA	Bronze

B12 Brand Voice & Strategic Storytelling
TEACHER
MCDONALD'S PHILIPPINES / MCDONALD'S

LEO BURNETT GROUP MANILA

THE PHILIPPINES

EON THE STAKEHOLDER RELATIONS GROUP
Makati City

THE PHILIPPINES
GOODAY, STREET BATTLE MARKETING
GOODAY / GOODAY

I&S BBDO Tokyo

JAPAN
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD. / SO

DENTSU INC. Tokyo

JAPAN

MATERIAL
Tokyo

JAPAN
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN

INNOCEAN WORLDWIDE Seoul

SOUTH KOREA

Silver
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO

ADK Tokyo

JAPAN

ADK
Tokyo
MATERIAL
Tokyo

JAPAN

Short List
THE MOST LOVING INSTRUCTION MANUAL
MTI / HAND IN HAND PROJECT

DRILL Tokyo

JAPAN

DRILL
Tokyo

JAPAN
I'M A GIRL
INDIAN AIR FORCE / AIR FORCE RECRUITMENT

GREY INDIA New Delhi

INDIA
TATA CAPITAL SALAAM LOANS
TATA CAPITAL / TATA CAPITAL LOANS

TATA CAPITAL Mumbai

INDIA

REDIFFUSION Y&R
Mumbai
EDELMAN
Mumbai

INDIA
SK-II DREAM AGAIN
P&G / SK-II

DEVRIES GLOBAL Beijing

CHINA

DEVRIES GLOBAL
Beijing

CHINA
INTEL ROBOT HAND SHADOW PUPPET PLAY
INTEL CHINA / INTEL MASTER BRAND

INNOKIDS COMMUNICATIONS Beijing

CHINA
PUTTING CANOLA OIL IN EVERY INDIAN KITCHEN - CANOLA COUNCIL OF CANADA
CANOLA COUNCIL OF CANANA / CANOLA OIL

EDELMAN Mumbai

INDIA

EDELMAN
Mumbai

INDIA
WATCHDOGS
SOI DOG FOUNDATION / -

CHEIL WORLDWIDE Bangkok

THAILAND
TAKE IN THE GOLD INITIATIVE
LION AUSTRALIA / LIQUOR

OCTAGON Singapore

SINGAPORE

OCTAGON
Singapore

SINGAPORE

C03 Social Community Building & Management
PREMMIE PROUD
BABYLOVE / NAPPIES

BWM DENTSU Sydney

AUSTRALIA

HAYSTAC
Sydney

AUSTRALIA

Bronze