Winners & Shortlists
Grand Prix
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Title Brand Product / Service Entrant Company Location PR Location Award
B07 Events & Stunts
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT 		CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
 THAILAND
TASTE DRIVING
TOYOTA MARKETING JAPAN CORPORATION
PRIUS 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
THE AMPHIBIOUS DELIVERY
KFC
KFC BUCKET, KFC DELIVERY 		OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Short List
RUDOLPH EXPRESS
DOMINO'S PIZZA
PIZZA DELIVERY 		MOMENTUM JAPAN Tokyo JAPAN INITIAL
Tokyo
 JAPAN
YUMMY JOB HUNTING
PERSOL CAREER CO., LTD.
AN 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
MORTEIN - KILL THE REAL DEMONS
RECKITT AND BENCKISER
MOSQUITO REPPELENT 		HAVAS INDIA Gurgaon INDIA HAVAS MEDIA
Gurgaon
HAVAS MEDIA
Gurgaon
 INDIA
PANDA OYSTER
ROYAL DANISH CONSULATE GENERAL IN SHANGHAI
DENMARK 		ARKR DIGITAL Shanghai CHINA
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD.
SO 		DENTSU INC. Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
DID YOU SEE THAT?
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN 		DENTSU ONE (BANGKOK) Bangkok THAILAND DENTSU ONE (BANGKOK)
Bangkok
 THAILAND
Short List
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT 		BBDO PROXIMITY HONG KONG HONG KONG
Short List
KITCHENAID'S PITH BY MINI
KITCHENAID
KITCHENAID® ARTISAN™ MINI STAND MIXER 		ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR
Sydney
 AUSTRALIA
HONG KONG LIVE IN BANGKOK
HONG KONG TOURISM BOARD
HONG KONG AS CHOICE TRAVEL DESTINATION 		HONG KONG TOURISM BOARD Singapore SINGAPORE HONG KONG TOURISM BOARD
Singapore
FARMGROUP COMPANY
Bangkok
 SINGAPORE
THAILAND
TRY! NOODLE CRADLE
KAGAWA PREFECTURE
IMMIGRATION PROMOTION 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
URDU POEATRY
KASHMIR COOKING OIL & BANASPATI
KASHMIR COOKING OIL & BANASPATI 		BBDO PAKISTAN Lahore PAKISTAN
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA 		CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
 AUSTRALIA

Gold Spike
THE GOOD CAR MARKET
CHO TOT CO., LTD.
CHO TOT XE 		THE PURPOSE GROUP Ho Chi Minh City VIETNAM THE PURPOSE GROUP
Ho Chi Minh City
 VIETNAM
AN EVENING WITH PROFESSOR STEPHEN HAWKING
AHRT MEDIA ASIA
THE HUMAGRAM 		FLEISHMANHILLARD Hong Kong HONG KONG FLEISHMANHILLARD
Hong Kong
 HONG KONG
ROLAND GARROS IN THE CITY – SHANGHAI EDITION
ROLAND GARROS
ROLAND GARROS IN THE CITY 		HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT
Shanghai
 CHINA
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED
XC90 EXCELLENCE 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
YURU SPORTS ~SPORTS FOR ALL, TRULY FOR ALL~
WORLD YURU SPORTS ASSOCIATION
SPORTS / SPORTS CREATION 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
Short List
HP SPECTORIUM
HP INC AUSTRALIA
HP SPECTRE X360 		EDELMAN Sydney AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
PRAWN OUTBACK
LION AUSTRALIA
LIQUOR 		OCTAGON Singapore SINGAPORE OCTAGON
Singapore
 SINGAPORE
FRIENDS NEXT DOOR
AVIDA LAND CORP.
REAL ESTATE DEVELOPMENT SERVICE 		STRATEGIC WORKS The Philippines THE PHILIPPINES STRATEGIC WORKS
The Philippines
 THE PHILIPPINES
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K.
SIMCITY BUILDIT 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
KYODO PUBLIC RELATIONS
Tokyo
FIRE BUG INC.
Tokyo
 JAPAN
B08 Live Shows / Concerts / Festivals
YUMMY JOB HUNTING
PERSOL CAREER CO., LTD.
AN 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
MORTEIN - KILL THE REAL DEMONS
RECKITT AND BENCKISER
MOSQUITO REPPELENT 		HAVAS INDIA Gurgaon INDIA HAVAS MEDIA
Gurgaon
HAVAS MEDIA
Gurgaon
 INDIA
THE ALDI FASHION SHOW
ALDI
INTERNATIONAL GROCERY RETAILER 		OGILVY & MATHER SHANGHAI CHINA
SOUND IN SILENCE
INTEL
HYPER-SENSE MUSIC SHIRT 		mcgarrybowen Shanghai CHINA
B09 Celebrity Endorsement
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB 		ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
 SINGAPORE
Short List
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS 		BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
 PAKISTAN

Gold Spike
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK 		BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
 PAKISTAN
AN EVENING WITH PROFESSOR STEPHEN HAWKING
AHRT MEDIA ASIA
THE HUMAGRAM 		FLEISHMANHILLARD Hong Kong HONG KONG FLEISHMANHILLARD
Hong Kong
 HONG KONG
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
CHARITY 		RED AGENCY Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA
B10 Sponsorship & Partnerships
THE THREE FINGERS
ADIDAS
2016 OLYMPICS 		TBWA\SHANGHAI CHINA
Short List
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO
Auckland
 NEW ZEALAND
ANZ #HOLDTIGHT
ANZ
ANZ BANK 		TBWA\MELBOURNE AUSTRALIA ELEVEN
Melbourne
ELEVEN
Auckland
 AUSTRALIA
NEW ZEALAND
Short List
SMARTWIG
THE STAR SYDNEY
THE STAR SYDNEY 		BASHFUL Sydney AUSTRALIA KIND AGENCY
Sydney
 AUSTRALIA
Bronze
THE WORLD'S 50 BEST RESTAURANTS 2017
TOURISM AUSTRALIA
FOOD AND WINE 		TOURISM AUSTRALIA Sydney AUSTRALIA TOURISM AUSTRALIA
Sydney
THE CRU
Sydney
 AUSTRALIA
A SPECIAL GET AWAY FOR SOLDIERS
VISA
VISA BRAND AWARENESS 		FLEISHMANHILLARD KOREA Seoul SOUTH KOREA FLEISHMANHILLARD KOREA
Seoul
 SOUTH KOREA
TENCENT SOCIAL ADS X CANNES LIONS
TENCENT
SOCIAL ADS 		EDELMAN Beijing CHINA EDELMAN
Beijing
 CHINA
SUCCESSFUL DEREGULATION CAMPAIGN IN JAPAN
CONCUR JAPAN, LTD.
CONCUR EXPENSE 		INOUE PUBLIC RELATIONS Tokyo JAPAN INOUE PUBLIC RELATIONS
Tokyo
 JAPAN
B11 Launch / Re-launch
BREAK-UP INSURANCE
GOODROOM.INC
BREAK-UP INSURANCE 		DENTSU KANSAI TOKYO ROOM JAPAN DENTSU INC.
Tokyo
 JAPAN
Short List
CASTLE KEEPSAKE
SAKURA PAXX CORP.
MINIATURE KUMAMOTO CASTLE CARDBOARD MODEL KIT 		DENTSU KANSAI TOKYO ROOM JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
KITCHENAID'S PITH BY MINI
KITCHENAID
KITCHENAID® ARTISAN™ MINI STAND MIXER 		ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR
Sydney
 AUSTRALIA
Short List
DISCOVER HONG KONG LIKE A LOCAL
HONG KONG TOURISM BOARD
HONG KONG 		HONG KONG TOURISM BOARD Singapore SINGAPORE HONG KONG TOURISM BOARD
Singapore
 SINGAPORE
ARTBOX SINGAPORE – THE HYPE IS REAL
ARTBOX ASIA BY INVADE INDUSTRY
ARTBOX SINGAPORE 		PRECIOUS COMMUNICATIONS Singapore SINGAPORE PRECIOUS COMMUNICATIONS
Singapore
 SINGAPORE
SCHOOL FOR JUSTICE
FREE A GIRL MOVEMENT INDIA
A SCHOOL AND EDUCATION PROGRAMME 		FLEISHMANHILLARD INDIA Mumbai INDIA FLEISHMANHILLARD INDIA
Mumbai
 INDIA
PROJECT XCAVATE
HUAWEI
HONOR 6X 		FLEISHMANHILLARD Gurgaon INDIA FLEISHMANHILLARD
Gurgaon
 INDIA
DOWNY #NEVERFADE
PROCTER & GAMBLE PHILS.
DOWNY PARFUM COLLECTION 		CAMPAIGNS & GREY Makati City THE PHILIPPINES CAMPAIGNS & GREY
Makati City
 THE PHILIPPINES
LAUNCH OF DOVE BABY IN INDIA
BABY DOVE
BABY DOVE 		EDELMAN Mumbai INDIA EDELMAN
Mumbai
 INDIA