Title | LINE CYBER EMERGENCY TRAINING |
Brand | LINE CORPORATION |
Product / Service | DISASTER PREVENTION |
Category | B04. Business Citizenship / Corporate Responsibility & Environmental |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO INC. Tokyo, JAPAN |
Production | AOI PRO. INC. Osaki, Tokyo, JAPAN |
Production 2 | AID-DCC Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Tetsushi Kawachi | Hakuhodo Inc | Creative Director |
Toshiyuki Fujitsuka | Hakuhodo Inc | Creative |
Taishi Sagara | Hakuhodo Inc | Account Exective |
Yutaro Tomiku | Hakuhodo Inc | Account Executive |
Saori Kikuchihara | Hakuhodo Inc | Account Executive |
Hisaya Kato | AOI Pro. Inc. | Producer |
Go Ito | AOI Pro. Inc. | Producer |
Masahito Miyashita | AOI Pro. Inc. | Production Manager |
Hidehisa Kitaoka | Freelance | Director |
Shinji Nakata | Freelance | DOP |
Norihisa Kofune | Freelance | Lighting |
Naoki Soma | ATTACCANTE | Art |
Tsuyoshi Takahashi | Freelance | Stylist |
Manami Umehara | Freelance | Hair Make |
Nau Sato | Freelance | Music |
Daishoku Zen | WAX Inc. | Location coordinator |
Hayato Kai | Stud Co., Ltd. | Editer |
Yuichi Miyata | Dadabi Inc. | Editer |
Hiroaki Shikishi | Dadabi Inc. | Editer |
Murakami Tetsu | GAMBIT Co.,Ltd | Casting |
Amari Kayo | GAMBIT Co.,Ltd | Casting |
Yusuke Yamanaka | AID-DCC Inc. | Producer |
Yoshiaki Kajiyashiki | AID-DCC Inc. | Interactive Director |
Takanobu Noso | AID-DCC Inc. | Technical Director |
Masashi Ohashi | AID-DCC Inc. | Programmer |
Yoshinobu Ashikawa | AID-DCC Inc. | Programmer |
Kiki hasegawa | Freelance | Programmer |
Hirofumi Nakagawa | ANDMADE Inc | Designer |
Naomi Sawada | Freelance | Designer |
Japan’s Biggest Cyber Emergency Drill. LINE produced an experiential video? which showed user’s and his/her friend’s real account information on a screen. The user was challenged to face a criminal trying to take over his/her real LINE account by falsely using his/her friend’s account. If the user revealed his/her PIN to the criminal, his/her account was hacked in the video. The idea was to give the LINE users the real experience of how their account can be easily hacked.
JAVASCRIPT and LINE data were combined to dynamically generate a video. ?User’s and his/her friend’s names and profile photos were shown in the video. ?Vibration during the video. ?Screen images were switched by gyrosensor. ?Images were determined by whether the user tapped the screen at some point in the video.? The video’s story was changed by a tap on a smartphone screen - a creative direction not used by regular video ad creatives. The intent was to personalize the video in order to give the real experience to the LINE users.
More than 7.3 million views in 2 weeks after the video went live. The video was shared 2.27+ million times by many LINE users who appreciated the video’s objective and reality. Thanks to LINE’s combined disaster prevention training initiatives, the number of report notifying account hacking reduced to 1/40 in just 10 days. LINE Cyber Emergency Drill played a key role in reducing the number of LINE account hacking.
We make “The Fact” that dreamed or thought of getting “deceived or fooled”. By expanding the base on that fact, we solved the social problem called social account hacking. The experiential video is dynamically generated by using LINE user’s real account information, and uses user’s and his/her friend’s name and profile photo. By featuring the user’s real information in the video, LINE successfully engaged its users and convinced them that their account can be easily hacked by cyber criminals unless they are equipped with the right knowledge.
Give Users the Real Experience. LINE took advantage of an insight - if people are deceived once, they will not be deceived the second time a criminal tries the same trick. Being Japan’s biggest social networking platform with 68 million users, LINE offered a realistic account hacking experience to users who never dreamed or thought of getting “deceived or fooled”. The Drill was intended to educate LINE users on how their account can be easily hacked, and to get them prepared to protect their account when they face a risk of account hacking.