|Title||DAN TAIWAN-ONE DAY FOR CHANGE|
|Brand||DENTSU AEGIS NETWORK TAIWAN|
|Product / Service||CSR- VOLUNTEER DAY|
|Category||B04. Business Citizenship / Corporate Responsibility & Environmental|
|Entrant||DENTSU ONE Taipei City, CHINESE TAIPEI|
|Idea Creation||DENTSU ONE Taipei City, CHINESE TAIPEI|
|JUDY TAO||Dentsu One Taipei||Chief Creative Office|
|Regent Chien||Dentsu One Taipei||Creative Director|
|Mika Wu||Dentsu One Taipei||Creative Director|
|Dean Chung||Dentsu One Taipei||Senior Art Director|
|Irenc Chen||Dentsu One Taipei||Copywriter|
|Even Wang||Dentsu One Taipei||Editor|
-Social network warmup a week ago Guide-running volunteers continuously posted “ #My Guide Running Dairy” on Facebook to draw social attention. - The WithYou Wrister. Combining existing wireless detective tracker with sports wristband to create brand new functional value. Reminding guide runners to look after the children, and to help them recognize the sounds of cheering. -Digital Livestream on the event day Livestreams and interactive games via digital technology on the day of the event enabled the long-distance participation of the disable children at the nursing institute.
-Social network warmup a week ago Guide-running volunteers continuously posted “ #MyGuideRunningDairy” on Facebook. - “WithYou Wrister”: Providing guide-running volunteers and the disable children with the “WithYou Wrister” for pregame practice and formal road run. -Livestreams and interactive games via digital technology on the day of the event enabled the long-distance participation of the disable children at the nursing institute. -The event took place in Sweet Ripples Park, over 600 employees attended. -The coverages of news media on the event continuously went viral even after the volunteer day. -The film attained tremendous resonance within the group.
?All of the 50 disabled children had accomplished the road-running challenge. ?There were over 600 employees that attended the event. ?The event acquired multiple media coverages, which included 8 TV news medias and 6 online news medias. ?TV, Print, and digital, is equivalent around NTD $1,824,300. ?Organized a road-running event to interact with the disable and directly generated the consumers’ attention to the said groups.
The volunteer day of Dentsu Aegis Network Taiwan assisted the disable children to fulfill their dream and accomplish their first road run in life. The event not only expanded the technical and social-networking creativity to provoke the attention of the general public to the disable, but also obtained media coverage, which made the general public recognize the corporate social responsibility of the brand and furthermore, improved the brand favorability.
In order to make the general public recognize the corporate social responsibility of the brand and furthermore and improve the brand favorability, Dentsu Aegis Network Taiwan helped the disable step outdoors and finish their road run in their lives. The event acquired media coverages, which included 8 digital medias and 6 online medias. The event was participated by 600 attendees, the staff from Dentsu Aegis Network Taiwan were guide runners. With the use of technical and social creativity, social attention was successfully drawn and civil influence was fully exercised by the practical action. Using creativity and technology, a day of activity was turned into an inspiring day for change.