| Title | THE 7-ELEVEN DJ MIXER DONATION BOX |
| Brand | 7-ELEVEN |
| Product / Service | CHAIN STORE |
| Category | C09. Use of Technology |
| Entrant | ARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI |
| Idea Creation | ARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI |
| Idea Creation 2 | OGILVY & MATHER Taipei City, CHINESE TAIPEI |
| Media Placement | OGILVY & MATHER Taipei City, CHINESE TAIPEI |
| PR | OGILVY & MATHER Taipei City, CHINESE TAIPEI |
| Production | ARTGITAL INTERACTIVE SOLUTIONS Taipei, CHINESE TAIPEI |
| Additional Company | PRESIDENT CHAIN STORE CORP Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Ian Lin | Artgital Interactive Solutions Inc. | Creative Director |
| Jerry Lin | Artgital Interactive Solutions Inc. | Project Manager |
| Leo Hsu | Artgital Interactive Solutions Inc. | Project Manager |
| Cater Tsai | Artgital Interactive Solutions Inc. | R&D Supervisor |
| Joey Chen | Artgital Interactive Solutions Inc. | Digital Planner&Copywriter |
| Stan Chang | Artgital Interactive Solutions Inc. | Senior Art Director |
| Yoncky Chuang | Artgital Interactive Solutions Ltd. | Animator |
| Will Hsu | Artgital Interactive Solutions Ltd. | 3D Animator |
| Jonathan Shih | Artgital Interactive Solutions Ltd. | Graphic Designer |
| Gonzo Yang | Artgital Interactive Solutions Ltd. | Digital Planner |
| Jessie Wang | Ogilvy & Mather Taiwan | Vice President |
| Kiwin Hsu | Ogilvy & Mather Taiwan | Associate Account Director |
| Krista Chiu | Ogilvy & Mather Taiwan | Account Manager |
| Tillo Ho | Ogilvy & Mather Taiwan | Account Executive |
| Elma Lin | Ogilvy & Mather Taiwan | Associate Creative Director |
| Sam Huang | Ogilvy & Mather Taiwan | Senior Art Director |
| Harper Chuang | Ogilvy & Mather Taiwan | Copywriter |
| Lillian Lin | President Chain Store Corporation | Public Relations Division Director |
| Ady Chang | President Chain Store Corporation | Public Relations Division Manager |
The donation boxes in convenience stores are so small and inconspicuous that people often ignore them. As a result, we started to think how to make donation fun and easy-noticed? People like to listen to music, and how about combining a DJ mixer and a donation box together to create "love melody" through donating?
Everyone could create their own music and animations by donating, and every coin you insert will create a unique music effect; interestingly, the more you donate, the more fantastic the melody is. Even more terrific is that you could share them with friends on Facebook. It attracted many people to the event enthusiastically!
? The campaign raised NT$40,000,000 in total, and the daily donation was 7 times more than before. ? People’s love led to a public-spirited digital album and sold on digital music platforms to let Love spread. ? Many stars and Internet celebrities also participated in the event, and even famous DJs came to experience the donation box! ? It not only created media coverage but fostered a good and healthy company image.
The 7-ELEVEN DJ Mixer Donation Box combined charity and interactive technology. It not only created media coverage but fostered a good and healthy company image.
7-ELEVEN is a conscientious company which works toward charity; it put donation boxes in every convenience stores, but people often ignore them. As a result, we had to improve the donating way. Focus on every consumer in 7-ELEVEN, we launched "DJ mixer donation box!" The size of donation box is so huge that consumers could notice it easily; fun donating way made people donate voluntarily and got unique user generated contents. People not only played the DJ mixer donation box to create their own melody but shared it with friends on Facebook; it attracted many people come to donate and let love spread!