Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A01 Fast Moving Consumer Goods
GOLDEN GAYTIME CRUMB SHED STREETS ICE CREAM (UNILEVER AUSTRALIA) GAYTIME	MANGO Sydney	AUSTRALIA	MANGO Sydney	AUSTRALIA
DB EXPORT BEER BOTTLE SAND DB BREWERIES DB EXPORT	PHD Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND	Short List
REAL BEAUTY IS UNIVERSAL DOVE/UNILEVER DOVE	OGILVY & MATHER PHILIPPINES Makati City	THE PHILIPPINES
THE SO LAID-BACK BENCH LOTTE ICE CREAM CO., LTD. SO	DENTSU INC. Tokyo	JAPAN	MATERIAL Tokyo	JAPAN
PRETZ DAY EZAKI GLICO PRETZ	DOF Tokyo	JAPAN
SAVE OUR SCALPS / HEADGEAR-COVER PLAN UNILEVER CLEAR SHAMPOO	ADK Tokyo	JAPAN	ADK Tokyo MATERIAL Tokyo	JAPAN	Short List
DOWNY WINDOW DISPLAY PROCTER & GAMBLE PHILS. DOWNY PARFUM COLLECTION	CAMPAIGNS & GREY Makati City	THE PHILIPPINES	CAMPAIGNS & GREY Makati City	THE PHILIPPINES
SK-II DREAM AGAIN P&G SK-II	DEVRIES GLOBAL Beijing	CHINA	DEVRIES GLOBAL Beijing	CHINA
GO GO TEA "I MISS YOU I WANT TO WARM YOU UP." KIRIN BEVERAGE COMPANY,LIMITED GOGO-NO-KOCHA	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
AIRTIME FOR PLAYTIME LEGO LEGO CITY	IRIS WORLDWIDE Singapore	SINGAPORE	IRIS WORLDWIDE Singapore	SINGAPORE
PRAWN OUTBACK LION AUSTRALIA LIQUOR	OCTAGON Singapore	SINGAPORE	OCTAGON Singapore	SINGAPORE
A02 Durable Consumer Goods
SOUND IN SILENCE INTEL HYPER-SENSE MUSIC SHIRT	mcgarrybowen Shanghai	CHINA
LIVE FOREVER HP SINGAPORE HP SPROCKET	GOODSTUPH Singapore	SINGAPORE	GOODSTUPH Singapore	SINGAPORE
KITCHENAID'S PITH BY MINI KITCHENAID KITCHENAID® ARTISAN™ MINI STAND MIXER	ADHESIVE PR Sydney	AUSTRALIA	ADHESIVE PR Sydney	AUSTRALIA	Silver
A03 Cars & Automotive Products & Services
ROADS THAT HONK HPCL HP LUBRICANTS	HINDUSTAN PETROLEUM CORPORATION LTD Mumbai	INDIA	LEO BURNETT INDIA Mumbai	INDIA	Short List
THE GOOD CAR MARKET CHO TOT CO., LTD. CHO TOT XE	THE PURPOSE GROUP Ho Chi Minh City	VIETNAM	THE PURPOSE GROUP Ho Chi Minh City	VIETNAM
ALL-STAR RESTAURANT VOLVO CAR JAPAN LIMITED XC90 EXCELLENCE	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
TASTE DRIVING TOYOTA MARKETING JAPAN CORPORATION PRIUS	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
HONDA. GREAT JOURNEY. HONDA MOTOR CO., LTD. HONDA	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo MORI Tokyo	JAPAN
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA			Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BREKK-E-TAG HUNGRY JACK'S HUNGRY JACK’S BREKK-E-TAG	CLEMENGER BBDO SYDNEY	AUSTRALIA	WRIGHTS PR Melbourne	AUSTRALIA
SINGAPORE EMOTION TRAVEL GUIDE SINGAPORE TOURISM BOARD (AUSTRALIA) SINGAPORE TOURISM	ADHESIVE PR Sydney	AUSTRALIA	ADHESIVE PR Sydney	AUSTRALIA
JETSTAR'S BIG BOOK SWAP JETSTAR ASIA JETSTAR ASIA	AKA ASIA Singapore	SINGAPORE	AKA ASIA Singapore	SINGAPORE
THE ALDI FASHION SHOW ALDI INTERNATIONAL GROCERY RETAILER	OGILVY & MATHER SHANGHAI	CHINA			Short List
ARTBOX SINGAPORE – THE HYPE IS REAL ARTBOX ASIA BY INVADE INDUSTRY ARTBOX SINGAPORE	PRECIOUS COMMUNICATIONS Singapore	SINGAPORE	PRECIOUS COMMUNICATIONS Singapore	SINGAPORE
THE WORLD'S 50 BEST RESTAURANTS 2017 TOURISM AUSTRALIA FOOD AND WINE	TOURISM AUSTRALIA Sydney	AUSTRALIA	TOURISM AUSTRALIA Sydney THE CRU Sydney	AUSTRALIA
A05 Media & Publications
EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION	DENTSU INC. Tokyo	JAPAN	PLATINUM Tokyo	JAPAN
AUSTRALIANS FOR UNDERWOOD NETFLIX HOUSE OF CARDS - NETFLIX	URBAN Sydney	AUSTRALIA	URBAN Sydney	AUSTRALIA
SIMCITY BUILDIT SCHOOL OF POLITICS ELECTRONIC ARTS K.K. SIMCITY BUILDIT	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo KYODO PUBLIC RELATIONS Tokyo FIRE BUG INC. Tokyo	JAPAN
THE BREAST CANCER SCREENINGS SKY TELEVISION NEW ZEALAND RIALTO CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	MANGO Auckland	NEW ZEALAND	Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
CREATING A NEW CULTURE FOR PART-TIME WORKERS ALBA CHUNKUK N/A	WEBER SHANDWICK Seoul	SOUTH KOREA	WEBER SHANDWICK Seoul	SOUTH KOREA
CASTLE KEEPSAKE SAKURA PAXX CORP. MINIATURE KUMAMOTO CASTLE CARDBOARD MODEL KIT	DENTSU KANSAI TOKYO ROOM	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
ANZ #HOLDTIGHT ANZ ANZ BANK	TBWA\MELBOURNE	AUSTRALIA	ELEVEN Melbourne ELEVEN Auckland	AUSTRALIA NEW ZEALAND	Short List
TOILET PAPER FOR SMARTPHONES NTTDOCOMO MOBILE NETWORK CARRIER	TOKYU AGENCY Tokyo	JAPAN	TOKYU AGENCY Tokyo	JAPAN
DISASTER RESILIENCE PROGRAM P.J. LHUILLIER CEBUANA LHUILLIER MICRO INSURANCE	STRATEGIC WORKS The Philippines	THE PHILIPPINES	STRATEGIC WORKS The Philippines P.J. LHUILLIER, INC. Makati	THE PHILIPPINES
STAND UP MANUFACTURERS LIFE INSURANCE CO. (PHILS) MANULIFE	J. WALTER THOMPSON PHILIPPINES Makati City	THE PHILIPPINES
INTEL ROBOT HAND SHADOW PUPPET PLAY INTEL CHINA INTEL MASTER BRAND	INNOKIDS COMMUNICATIONS Beijing	CHINA
SUCCESSFUL DEREGULATION CAMPAIGN IN JAPAN CONCUR JAPAN, LTD. CONCUR EXPENSE	INOUE PUBLIC RELATIONS Tokyo	JAPAN	INOUE PUBLIC RELATIONS Tokyo	JAPAN
TATA CAPITAL SALAAM LOANS TATA CAPITAL TATA CAPITAL LOANS	TATA CAPITAL Mumbai	INDIA	REDIFFUSION Y&R Mumbai EDELMAN Mumbai	INDIA	Bronze
AAMI SMARTPLATES SUNCORP AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	OGILVY PUBLIC RELATIONS Melbourne	AUSTRALIA	Bronze
A07 Public Sector
DONGJANG'S FAVORITE BUSAN METROPOLITAN CITY DONGJANG'S FAVORITE	BUSAN METROPOLITAN CITY	SOUTH KOREA	BUSAN METROPOLITAN CITY Seoul KOREA PRESS FOUNDATION	SOUTH KOREA
FUR OUT! CANINE IDOLS WOO(F) TOURISTS TO AKITA AKITA INU TOURISM ATTRACTING TOURISTS TO NORTHEN AKITA	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo PILOT GROUP Taipei	JAPAN CHINESE TAIPEI
PANDA OYSTER ROYAL DANISH CONSULATE GENERAL IN SHANGHAI DENMARK	ARKR DIGITAL Shanghai	CHINA
OLDER PEOPLE'S HEARTS BUSAN METROPOLITAN CITY BUSAN METROPOLITAN CITY	BUSAN METROPOLITAN CITY	SOUTH KOREA
IT WAS THIS HIGH YAHOO JAPAN CORPORATION YAHOO! JAPAN	HAKUHODO KETTLE Tokyo	JAPAN
TRY! NOODLE CRADLE KAGAWA PREFECTURE IMMIGRATION PROMOTION	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
THE EDIBLE BUSINESS CARD SAGA CITY SAGA NORI (SEAWEED) / CITY PROMOTION	GEOMETRY GLOBAL Tokyo	JAPAN	GEOMETRY GLOBAL Tokyo	JAPAN
I'M A GIRL INDIAN AIR FORCE AIR FORCE RECRUITMENT	GREY INDIA New Delhi	INDIA
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Silver
A08 Charities & Non-profit
DID YOU SEE THAT? FOUNDATION FOR WOMEN FOUNDATION FOR WOMEN	DENTSU ONE (BANGKOK) Bangkok	THAILAND	DENTSU ONE (BANGKOK) Bangkok	THAILAND

A01 Fast Moving Consumer Goods
GOLDEN GAYTIME CRUMB SHED
STREETS ICE CREAM (UNILEVER AUSTRALIA) / GAYTIME

MANGO Sydney

AUSTRALIA

MANGO
Sydney

AUSTRALIA
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT

PHD Auckland

NEW ZEALAND

PHD
Auckland

NEW ZEALAND

Short List
REAL BEAUTY IS UNIVERSAL
DOVE/UNILEVER / DOVE

OGILVY & MATHER PHILIPPINES Makati City

THE PHILIPPINES
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD. / SO

DENTSU INC. Tokyo

JAPAN

MATERIAL
Tokyo

JAPAN
PRETZ DAY
EZAKI GLICO / PRETZ

DOF Tokyo

JAPAN
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO

ADK Tokyo

JAPAN

ADK
Tokyo
MATERIAL
Tokyo

JAPAN

Short List
DOWNY WINDOW DISPLAY
PROCTER & GAMBLE PHILS. / DOWNY PARFUM COLLECTION

CAMPAIGNS & GREY Makati City

THE PHILIPPINES

CAMPAIGNS & GREY
Makati City

THE PHILIPPINES
SK-II DREAM AGAIN
P&G / SK-II

DEVRIES GLOBAL Beijing

CHINA

DEVRIES GLOBAL
Beijing

CHINA
GO GO TEA "I MISS YOU I WANT TO WARM YOU UP."
KIRIN BEVERAGE COMPANY,LIMITED / GOGO-NO-KOCHA

DENTSU INC. Tokyo

JAPAN

DENTSU INC.
Tokyo

JAPAN
AIRTIME FOR PLAYTIME
LEGO / LEGO CITY

IRIS WORLDWIDE Singapore

SINGAPORE

IRIS WORLDWIDE
Singapore

SINGAPORE
PRAWN OUTBACK
LION AUSTRALIA / LIQUOR

OCTAGON Singapore

SINGAPORE

OCTAGON
Singapore

SINGAPORE

A08 Charities & Non-profit
DID YOU SEE THAT?
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN

DENTSU ONE (BANGKOK) Bangkok

THAILAND

DENTSU ONE (BANGKOK)
Bangkok

THAILAND