Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER
CLEAR SHAMPOO
ADK Tokyo JAPAN ADK Tokyo JAPAN
Short List
A02 Durable Consumer Goods
KITCHENAID'S PITH BY MINI
KITCHENAID
KITCHENAID® ARTISAN™ MINI STAND MIXER
ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR Sydney AUSTRALIA
Silver
A03 Cars & Automotive Products & Services
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
ROADS THAT HONK
HPCL
HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE ALDI FASHION SHOW
ALDI
INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI CHINA
Short List
A05 Media & Publications
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO Auckland NEW ZEALAND
Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY PUBLIC RELATIONS Melbourne AUSTRALIA
Bronze
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA ELEVEN Melbourne AUSTRALIA
Short List
TATA CAPITAL SALAAM LOANS
TATA CAPITAL
TATA CAPITAL LOANS
TATA CAPITAL Mumbai INDIA REDIFFUSION Y&R Mumbai INDIA
Bronze
A07 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
A08 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED
THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG J. WALTER THOMPSON HONG KONG HONG KONG
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA RED AGENCY Sydney AUSTRALIA
Silver
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU X Makati THE PHILIPPINES
Silver
B01 Corporate Communication & Reputation Management
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND CJ WORX Bangkok THAILAND
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
Bronze
ROADS THAT HONK
HPCL
HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA LEO BURNETT INDIA Mumbai INDIA
Short List
B02 Public Affairs & Lobbying
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT
BBDO PROXIMITY HONG KONG HONG KONG
Bronze
UNTIL WE ALL BELONG
AIRBNB
AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA N2N COMMUNICATIONS Sydney AUSTRALIA
Short List
B04 Business Citizenship / Corporate Responsibility & Environmental
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
IT WAS THIS HIGH
YAHOO JAPAN CORPORATION
YAHOO! JAPAN
HAKUHODO KETTLE Tokyo JAPAN
Silver
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA ELEVEN Melbourne AUSTRALIA
Bronze
B07 Events & Stunts
THE AMPHIBIOUS DELIVERY
KFC
KFC BUCKET, KFC DELIVERY
OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Short List
DID YOU SEE THAT?
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) Bangkok THAILAND DENTSU ONE (BANGKOK) Bangkok THAILAND
Short List
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT
BBDO PROXIMITY HONG KONG HONG KONG
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
YURU SPORTS ~SPORTS FOR ALL, TRULY FOR ALL~
WORLD YURU SPORTS ASSOCIATION
SPORTS / SPORTS CREATION
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
B09 Celebrity Endorsement
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
Short List
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
B10 Sponsorship & Partnerships
THE THREE FINGERS
ADIDAS
2016 OLYMPICS
TBWA\SHANGHAI CHINA
Short List
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA ELEVEN Melbourne AUSTRALIA
Short List
SMARTWIG
THE STAR SYDNEY
THE STAR SYDNEY
BASHFUL Sydney AUSTRALIA KIND AGENCY Sydney AUSTRALIA
Bronze
B11 Launch / Re-launch
BREAK-UP INSURANCE
GOODROOM.INC
BREAK-UP INSURANCE
DENTSU KANSAI TOKYO ROOM JAPAN DENTSU INC. Tokyo JAPAN
Short List
KITCHENAID'S PITH BY MINI
KITCHENAID
KITCHENAID® ARTISAN™ MINI STAND MIXER
ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR Sydney AUSTRALIA
Short List
B12 Brand Voice & Strategic Storytelling
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER
CLEAR SHAMPOO
ADK Tokyo JAPAN ADK Tokyo JAPAN
Short List
B13 Content-led Engagement & Marketing
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA FRANK PR Pyrmont AUSTRALIA
Gold
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
RELEASE THE PRESSURE
PEPSICO
MIRINDA
BBDO INDIA Gurgaon INDIA EDELMAN Mumbai INDIA
Bronze
C01 Use of Digital in a PR campaign
WITH STAMP INVITATION TO DONATE, WITH A RED LIST ANIMAL IN YOUR NAME STAMP.
WWF JAPAN
WWF JAPAN
ADK Tokyo JAPAN ADK Tokyo JAPAN
Short List
3890 TIGERS
HEINEKEN ASIA PACIFIC
TIGER BEER
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
Short List
C02 Use of Social in a PR campaign
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE
BMF ADVERTISING Sydney AUSTRALIA FRANK PR Pyrmont AUSTRALIA
Silver
RELEASE THE PRESSURE
PEPSICO
MIRINDA
BBDO INDIA Gurgaon INDIA EDELMAN Mumbai INDIA
Short List
THE THREE FINGERS
ADIDAS
2016 OLYMPICS
TBWA\SHANGHAI CHINA
Short List
C03 Social Community Building & Management
PREMMIE PROUD
BABYLOVE
NAPPIES
BWM DENTSU Sydney AUSTRALIA HAYSTAC Sydney AUSTRALIA
Bronze
C07 Co-Creation & User Generated Content
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND
TESTICULAR CANCER
FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND
Gold
C08 Innovative Use of Social Media
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT
VML Sydney AUSTRALIA ELEVEN Sydney AUSTRALIA
Bronze
C09 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA RED AGENCY Sydney AUSTRALIA
Bronze
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
E01 Integrated Campaign led by PR
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
UNTIL WE ALL BELONG
AIRBNB
AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA N2N COMMUNICATIONS Sydney AUSTRALIA
Short List
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY
HAVAS AUSTRALIA Sydney AUSTRALIA RED AGENCY Sydney AUSTRALIA
Silver
MIRINDA #RELEASETHEPRESSURE
PEPSICO
MIRINDA
EDELMAN Mumbai INDIA EDELMAN Mumbai INDIA
Bronze