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Title Brand Product / Service Entrant Company Location PR Location Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT		 PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Short List
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER
CLEAR SHAMPOO		 ADK Tokyo JAPAN ADK
Tokyo
MATERIAL
Tokyo
 JAPAN
Short List
A02 Durable Consumer Goods
KITCHENAID'S PITH BY MINI
KITCHENAID
KITCHENAID® ARTISAN™ MINI STAND MIXER		 ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR
Sydney
 AUSTRALIA
Silver
A03 Cars & Automotive Products & Services
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
ROADS THAT HONK
HPCL
HP LUBRICANTS		 HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA LEO BURNETT INDIA
Mumbai
 INDIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE ALDI FASHION SHOW
ALDI
INTERNATIONAL GROCERY RETAILER		 OGILVY & MATHER SHANGHAI CHINA
Short List
A05 Media & Publications
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO
Auckland
 NEW ZEALAND
Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY PUBLIC RELATIONS
Melbourne
 AUSTRALIA
Bronze
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA ELEVEN
Melbourne
ELEVEN
Auckland
 AUSTRALIA
NEW ZEALAND
Short List
TATA CAPITAL SALAAM LOANS
TATA CAPITAL
TATA CAPITAL LOANS		 TATA CAPITAL Mumbai INDIA REDIFFUSION Y&R
Mumbai
EDELMAN
Mumbai
 INDIA
Bronze
A07 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
 AUSTRALIA
Silver
A08 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED
THE WOMEN'S FOUNDATION		 J. WALTER THOMPSON HONG KONG HONG KONG J. WALTER THOMPSON HONG KONG
EDELMAN HONG KONG
 HONG KONG
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA
Silver
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE		 DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU X
Makati
 THE PHILIPPINES
Silver
B01 Corporate Communication & Reputation Management
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
 THAILAND
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
Bronze
ROADS THAT HONK
HPCL
HP LUBRICANTS		 HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA LEO BURNETT INDIA
Mumbai
 INDIA
Short List
B02 Public Affairs & Lobbying
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT		 BBDO PROXIMITY HONG KONG HONG KONG
Bronze
UNTIL WE ALL BELONG
AIRBNB
AIRBNB		 CLEMENGER BBDO MELBOURNE AUSTRALIA N2N COMMUNICATIONS
Sydney
 AUSTRALIA
Short List
B04 Business Citizenship / Corporate Responsibility & Environmental
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT		 PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
Short List
IT WAS THIS HIGH
YAHOO JAPAN CORPORATION
YAHOO! JAPAN		 HAKUHODO KETTLE Tokyo JAPAN
Silver
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA ELEVEN
Melbourne
ELEVEN
Auckland
 AUSTRALIA
NEW ZEALAND
Bronze
B07 Events & Stunts
THE AMPHIBIOUS DELIVERY
KFC
KFC BUCKET, KFC DELIVERY		 OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Short List
DID YOU SEE THAT?
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN		 DENTSU ONE (BANGKOK) Bangkok THAILAND DENTSU ONE (BANGKOK)
Bangkok
 THAILAND
Short List
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT		 BBDO PROXIMITY HONG KONG HONG KONG
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
 AUSTRALIA

Gold Spike
YURU SPORTS ~SPORTS FOR ALL, TRULY FOR ALL~
WORLD YURU SPORTS ASSOCIATION
SPORTS / SPORTS CREATION		 DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
Short List
B09 Celebrity Endorsement
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE
Singapore
 SINGAPORE
Short List
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
 PAKISTAN

Gold Spike
B10 Sponsorship & Partnerships
THE THREE FINGERS
ADIDAS
2016 OLYMPICS		 TBWA\SHANGHAI CHINA
Short List
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA ELEVEN
Melbourne
ELEVEN
Auckland
 AUSTRALIA
NEW ZEALAND
Short List
SMARTWIG
THE STAR SYDNEY
THE STAR SYDNEY		 BASHFUL Sydney AUSTRALIA KIND AGENCY
Sydney
 AUSTRALIA
Bronze
B11 Launch / Re-launch
BREAK-UP INSURANCE
GOODROOM.INC
BREAK-UP INSURANCE		 DENTSU KANSAI TOKYO ROOM JAPAN DENTSU INC.
Tokyo
 JAPAN
Short List
KITCHENAID'S PITH BY MINI
KITCHENAID
KITCHENAID® ARTISAN™ MINI STAND MIXER		 ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR
Sydney
 AUSTRALIA
Short List
B12 Brand Voice & Strategic Storytelling
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER
CLEAR SHAMPOO		 ADK Tokyo JAPAN ADK
Tokyo
MATERIAL
Tokyo
 JAPAN
Short List
B13 Content-led Engagement & Marketing
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA FRANK PR
Pyrmont
 AUSTRALIA

Gold Spike
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Short List
RELEASE THE PRESSURE
PEPSICO
MIRINDA		 BBDO INDIA Gurgaon INDIA EDELMAN
Mumbai
 INDIA
Bronze
C01 Use of Digital in a PR campaign
WITH STAMP INVITATION TO DONATE, WITH A RED LIST ANIMAL IN YOUR NAME STAMP.
WWF JAPAN
WWF JAPAN		 ADK Tokyo JAPAN ADK
Tokyo
MATERIAL
Tokyo
 JAPAN
Short List
3890 TIGERS
HEINEKEN ASIA PACIFIC
TIGER BEER		 OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
 SINGAPORE
Short List
C02 Use of Social in a PR campaign
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA
FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA FRANK PR
Pyrmont
 AUSTRALIA
Silver
RELEASE THE PRESSURE
PEPSICO
MIRINDA		 BBDO INDIA Gurgaon INDIA EDELMAN
Mumbai
 INDIA
Short List
THE THREE FINGERS
ADIDAS
2016 OLYMPICS		 TBWA\SHANGHAI CHINA
Short List
C03 Social Community Building & Management
PREMMIE PROUD
BABYLOVE
NAPPIES		 BWM DENTSU Sydney AUSTRALIA HAYSTAC
Sydney
 AUSTRALIA
Bronze
C07 Co-Creation & User Generated Content
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND
TESTICULAR CANCER		 FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND
Auckland
 NEW ZEALAND

Gold Spike
C08 Innovative Use of Social Media
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT		 VML Sydney AUSTRALIA ELEVEN
Sydney
 AUSTRALIA
Bronze
C09 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA
Bronze
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
Short List
E01 Integrated Campaign led by PR
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
 AUSTRALIA
Grand Prix
UNTIL WE ALL BELONG
AIRBNB
AIRBNB		 CLEMENGER BBDO MELBOURNE AUSTRALIA N2N COMMUNICATIONS
Sydney
 AUSTRALIA
Short List
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY		 HAVAS AUSTRALIA Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA
Silver
MIRINDA #RELEASETHEPRESSURE
PEPSICO
MIRINDA		 EDELMAN Mumbai INDIA EDELMAN
Mumbai
 INDIA
Bronze
Download Shortlist PDF Download Winners PDF