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Grand Prix
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Shortlist
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Title Brand Product / Service PR Location Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT		 PHD Auckland NEW ZEALAND
Short List
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO		 ADK Tokyo JAPAN
Short List
A02 Durable Consumer Goods
KITCHENAID'S PITH BY MINI
KITCHENAID / KITCHENAID® ARTISAN™ MINI STAND MIXER		 ADHESIVE PR Sydney AUSTRALIA
Silver Spike
A03 Cars & Automotive Products & Services
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
ROADS THAT HONK
HPCL / HP LUBRICANTS		 HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER		 OGILVY & MATHER SHANGHAI CHINA
Short List
A05 Media & Publications
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
ANZ #HOLDTIGHT
ANZ / ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Short List
TATA CAPITAL SALAAM LOANS
TATA CAPITAL / TATA CAPITAL LOANS		 TATA CAPITAL Mumbai INDIA
Bronze Spike
A07 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
A08 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION		 J. WALTER THOMPSON HONG KONG HONG KONG
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Silver Spike
DEAD WHALE
GREENPEACE PHILIPPINES / DEAD WHALE		 DENTSU JAYME SYFU Makati City THE PHILIPPINES
Silver Spike
B01 Corporate Communication & Reputation Management
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND
Short List
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN
Bronze Spike
ROADS THAT HONK
HPCL / HP LUBRICANTS		 HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
Short List
B02 Public Affairs & Lobbying
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION / NON-PROFIT		 BBDO PROXIMITY HONG KONG HONG KONG
Bronze Spike
UNTIL WE ALL BELONG
AIRBNB / AIRBNB		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B04 Business Citizenship / Corporate Responsibility & Environmental
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT		 PHD Auckland NEW ZEALAND
Short List
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN
Short List
IT WAS THIS HIGH
YAHOO JAPAN CORPORATION / YAHOO! JAPAN		 HAKUHODO KETTLE Tokyo JAPAN
Silver Spike
ANZ #HOLDTIGHT
ANZ / ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Bronze Spike
B07 Events & Stunts
THE AMPHIBIOUS DELIVERY
KFC / KFC BUCKET, KFC DELIVERY		 OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Short List
DID YOU SEE THAT?
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN		 DENTSU ONE (BANGKOK) Bangkok THAILAND
Short List
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION / NON-PROFIT		 BBDO PROXIMITY HONG KONG HONG KONG
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
YURU SPORTS ~SPORTS FOR ALL, TRULY FOR ALL~
WORLD YURU SPORTS ASSOCIATION / SPORTS / SPORTS CREATION		 DENTSU INC. Tokyo JAPAN
Short List
B09 Celebrity Endorsement
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Short List
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN
Gold Spike
B10 Sponsorship & Partnerships
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS		 TBWA\SHANGHAI CHINA
Short List
ANZ #HOLDTIGHT
ANZ / ANZ BANK		 TBWA\MELBOURNE AUSTRALIA
Short List
SMARTWIG
THE STAR SYDNEY / THE STAR SYDNEY		 BASHFUL Sydney AUSTRALIA
Bronze Spike
B11 Launch / Re-launch
BREAK-UP INSURANCE
GOODROOM.INC / BREAK-UP INSURANCE		 DENTSU KANSAI TOKYO ROOM JAPAN
Short List
KITCHENAID'S PITH BY MINI
KITCHENAID / KITCHENAID® ARTISAN™ MINI STAND MIXER		 ADHESIVE PR Sydney AUSTRALIA
Short List
B12 Brand Voice & Strategic Storytelling
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO		 ADK Tokyo JAPAN
Short List
B13 Content-led Engagement & Marketing
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Gold Spike
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
RELEASE THE PRESSURE
PEPSICO / MIRINDA		 BBDO INDIA Gurgaon INDIA
Bronze Spike
C01 Use of Digital in a PR campaign
WITH STAMP INVITATION TO DONATE, WITH A RED LIST ANIMAL IN YOUR NAME STAMP.
WWF JAPAN / WWF JAPAN		 ADK Tokyo JAPAN
Short List
3890 TIGERS
HEINEKEN ASIA PACIFIC / TIGER BEER		 OGILVY & MATHER SINGAPORE SINGAPORE
Short List
C02 Use of Social in a PR campaign
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE		 BMF ADVERTISING Sydney AUSTRALIA
Silver Spike
RELEASE THE PRESSURE
PEPSICO / MIRINDA		 BBDO INDIA Gurgaon INDIA
Short List
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS		 TBWA\SHANGHAI CHINA
Short List
C03 Social Community Building & Management
PREMMIE PROUD
BABYLOVE / NAPPIES		 BWM DENTSU Sydney AUSTRALIA
Bronze Spike
C07 Co-Creation & User Generated Content
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND / TESTICULAR CANCER		 FCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C08 Innovative Use of Social Media
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT		 VML Sydney AUSTRALIA
Bronze Spike
C09 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze Spike
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN
Short List
E01 Integrated Campaign led by PR
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
UNTIL WE ALL BELONG
AIRBNB / AIRBNB		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
THE BOTTOM 100
FUND FOR PEACE / COMBATING GLOBAL POVERTY		 HAVAS AUSTRALIA Sydney AUSTRALIA
Silver Spike
MIRINDA #RELEASETHEPRESSURE
PEPSICO / MIRINDA		 EDELMAN Mumbai INDIA
Bronze Spike
Download Shortlist PDF Download Winners PDF