Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA
Melbourne
AUSTRALIA
Bronze
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA BWM DENTSU
Melbourne
COLUMBUS
Melbourne
AUSTRALIA
Silver
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD.
HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA DNA CHINA
Shanghai
WONDERLABS STUDIO
Shanghai
VECTOR INC.
SHANGHAI
CHINA
LIFEBUOY'S GERM-BUSTING, ATTENTION-GRABBING MOBILE CAMPAIGN DELIVERS HIGH ENGAGE
LIFEBUOY
CLINI-SHIELD 10
BLIS Singapore SINGAPORE BLIS
Singapore
SINGAPORE
GO FOREST
YUHAN KIMBERLY
KEEP KOREA GREEN CAMPAIGN
SK PLANET Seoul SOUTH KOREA
GPSANDAL
LENOVO INDONESIA
MOBILE PHONE
TCP-TBWA\INDONESIA Jakarta INDONESIA PIRATE
Jakarta
INDONESIA
OPEN AIYA
AIA INSURANCE VIETNAM
INSURANCE
HAPPINESS SAIGON. AN FCB ALLIANCE Ho Chi Minh City VIETNAM BLISS INTERACTIVE
Ho Chi Minh City
MOBYTE LAB
Ho Chi Minh
VIETNAM
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND
TESTICULAR CANCER
FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND
Auckland
NEW ZEALAND
Bronze
FEBREZE TAXI
P&G
FEBREZE FOR CAR
PARAGON Tokyo JAPAN
A02 Activation by Proximity
BREKK-E-TAG
HUNGRY JACK'S
HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE
AUSTRALIA
POWERBOOKS
NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE (NBDCS)
LITERACY PUBLIC AWARENESS CAMPAIGN
DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
SINGAPORE
Short List
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM
RETAIL/FAST FOOD CHAIN
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
TENCENT
Shenzhen
CHINA
KFC X ONMYOJI
YUM CHINA
FAST FOOD RESTAURANT
TRIO ISOBAR Shanghai CHINA
A03 Augmented Mobile Experience
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE
Okayama
BIRDMAN
Tokyo
ROBOT COMMUNICATIONS
Tokyo
DENTSU TEC
Tokyo
JAPAN

Gold Spike

REACH CR-V ANYWHERE
HONDA
ALL-NEW HONDA CR-V 2017
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE
Bangkok
THAILAND
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO
Melbourne
AIRBAG PRODUCTIONS
Melbourne
AUSTRALIA

Gold Spike

V-SHOWROOM
GENERAL MOTORS INTERNATIONAL
CHEVROLET CRUZE
ISOBAR Singapore SINGAPORE ISOBAR
Singapore
SINGAPORE
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA RAPID FILMS
Sydney
USTWO
Sydney
SONAR MUSIC
Sydney
AUSTRALIA
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
MARINA BAY SANDS
Singapore
THE NETHERLANDS
SINGAPORE
Grand Prix
ONE STAGE FOR ALL
VITASOY INTERNATIONAL HOLDINGS LIMITED
VITA LEMON TEA
BBDO HONG KONG HONG KONG BBDO HONG KONG
HONG KONG
VOICE CHOCOLATE
NTT DOCOMO, INC.
BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN TAIYO KIKAKU
Tokyo
HAKUHODO INC.
Tokyo
SONICJAM
Tokyo
WOW
Tokyo
JAPAN
Short List
ZWITSAL VR
UNILEVER
ZWITSAL/PERSONAL CARE
MINDSHARE Jakarta INDONESIA
A04 VR Experience
AWAJIKOKU VR VERCHAN REALITY
MINAMIAWAJI CITY
CITY PROMOTION
DENTSU WEST JAPAN KOBE JAPAN KOEI PLANNING, CO.
Osaka
ANALOGUE INC.
Fukuoka
IMAISYS INC
Osaka
STEP
Osaka
JAPAN
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE
DIAGEO
THE SINGLETON SINGLE MALT SCOTCH WHISKY
UNTITLED PROJECT Singapore SINGAPORE UNTITLED PROJECT
Singapore
SINGAPORE
GENDER SWITCHING VR
OKAMOTO INDUSTRIES
OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN BIRDMAN
Tokyo
NIBAN-KOBO PRODUCTIONS
Tokyo
OMNIBUS JAPAN INC.
Tokyo
TFC PLUS
Tokyo
TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE
DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN
Kanagawa
PAPER WORLD CORP
Osaka
SYN
Tokyo
D2C
Tokyo
KAYAC
Kanagawa
JAPAN
Silver
A05 360° Video
LIVE FOR YOU
NTT DOCOMO
DRAGON ASH
ENJIN Tokyo JAPAN EPOCH
Tokyo
JAPAN
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND
NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
GENDER SWITCHING VR
OKAMOTO INDUSTRIES
OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN BIRDMAN
Tokyo
NIBAN-KOBO PRODUCTIONS
Tokyo
OMNIBUS JAPAN INC.
Tokyo
TFC PLUS
Tokyo
TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
Short List
LINE CYBER EMERGENCY TRAINING
LINE CORPORATION
DISASTER PREVENTION
HAKUHODO INC. Tokyo JAPAN AOI PRO. INC.
Osaki, Tokyo
AID-DCC
Osaka
JAPAN
A06 Networked / Connected Mobile Technology
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION
CHOTOKKYU ”BULLET TRAIN”
I&S BBDO Tokyo JAPAN
Bronze
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA
BEVERAGE, BEER
RELOAD Shanghai CHINA RELOAD
Shanghai
CHINA
A07 Connected Devices
BREKK-E-TAG
HUNGRY JACK'S
HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE
AUSTRALIA
PERSONAL INNOVATION ACT
SOFTBANK CORP.
SOFTBANK CORP.
SIX Tokyo JAPAN AOI PRO. INC.
Osaki, Tokyo
AIRCORD
Tokyo
HAKUHODO I-STUDIO
Tokyo
BABEL LABEL
Tokyo
TOW
Tokyo
JAPAN
Short List
MOODLOCK
NESTLE
NESTLE
OGILVY BEIJING CHINA
THE DEMPA-TALK EXPERIMENT!
SONY MOBILE COMMUNICATIONS INC.
SMARTBAND TALK SWR30
D2C Tokyo JAPAN D2C
Tokyo
DENTSU LIVE INC.
Tokyo
JAPAN
SUNTORY GREEN+
SUNTORY HOLDINGS LIMITED
SUNTORY GREEN+
YOMIKO ADVERTISING Tokyo JAPAN TENTEN LIMITED
Tokyo
HAKUHODO I-STUDIO
Tokyo
TAIYO KIKAKU
Tokyo
YOMIKO ADVERTISING
Tokyo
JAPAN
OUR HEART BEATS AS ONE
UNILEVER INDIA
ICE CREAM
MINDSHARE Mumbai INDIA
INTERACTIVE LIVE CM
KIRIN BREWERY COMPANY, LIMITED
ALCOHOLIC BEVERAGES
DENTSU INC. Tokyo JAPAN AX-ON
Tokyo
HAROID INC.
Tokyo
JAPAN
A08 Wearable Technology
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK
THAI HEALTH’S WELLBEING PROJECT
BBDO BANGKOK THAILAND
THE DEMPA-TALK EXPERIMENT!
SONY MOBILE COMMUNICATIONS INC.
SMARTBAND TALK SWR30
D2C Tokyo JAPAN D2C
Tokyo
DENTSU LIVE INC.
Tokyo
JAPAN
GPSANDAL
LENOVO INDONESIA
MOBILE PHONE
TCP-TBWA\INDONESIA Jakarta INDONESIA PIRATE
Jakarta
INDONESIA
KNOW YOU AGAIN
N/A
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA BAIDU
Beijing
CHINA
Bronze
A09 Data / Insight
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA
Melbourne
AUSTRALIA
Short List
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA BWM DENTSU
Melbourne
COLUMBUS
Melbourne
AUSTRALIA
BOOMEWRONG
TBD
NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
SELFIE WORTH
TBD
NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA