Title Brand Product / Service Entrant Company Location Production Company Location Award
A08 Wearable Technology
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK / THAI HEALTH’S WELLBEING PROJECT
BBDO BANGKOK THAILAND
B02 Mobile Apps
UNLOCK HAN ZI
AIRASIA / CHINA ROUTE
BBDO BANGKOK THAILAND
Bronze Spike
A06 Networked / Connected Mobile Technology
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION / CHOTOKKYU ”BULLET TRAIN”
I&S BBDO Tokyo JAPAN
Bronze Spike
A05 360° Video
LIVE FOR YOU
NTT DOCOMO / DRAGON ASH
ENJIN Tokyo JAPAN EPOCH Tokyo JAPAN
B04 Mobile Games
ICHO DE JOJO! (GREAT FOR DIGESTION!)
YOMEISHU / YOMEISHU
TOPPAN PRINTING Tokyo JAPAN IRODORI Fukuoka / NONAKA-SHOTEN Fukuoka JAPAN
C03 Messaging Campaign
ICHO DE JOJO! (GREAT FOR DIGESTION!)
YOMEISHU / YOMEISHU
TOPPAN PRINTING Tokyo JAPAN IRODORI Fukuoka / NONAKA-SHOTEN Fukuoka JAPAN
B03 Social for Mobile
LIGHT A LIFE
MAXIS MOBILE SERVICES SDN BHD / MAXIS
LEO BURNETT Kuala Lumpur MALAYSIA
Short List
A01 Activation by Location
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
A09 Data / Insight
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A10 Innovative Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
C02 Cross Device Campaign
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA / BEVERAGE, BEER
RELOAD Shanghai CHINA RELOAD Shanghai CHINA
A04 VR Experience
AWAJIKOKU VR VERCHAN REALITY
MINAMIAWAJI CITY / CITY PROMOTION
DENTSU WEST JAPAN KOBE / DENTSU PUBLIC RELATIONS Tokyo JAPAN KOEI PLANNING, CO. Osaka / ANALOGUE INC. Fukuoka JAPAN
B01 Mobile Websites
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. / HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA DNA CHINA Shanghai / WONDERLABS STUDIO Shanghai CHINA
A03 Augmented Mobile Experience
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Gold Spike
B05 Mobile Advertising
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
C01 Integrated Mobile Campaign
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
A02 Activation by Proximity
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
A07 Connected Devices
BREKK-E-TAG
HUNGRY JACK'S / HUNGRY JACK’S BREKK-E-TAG
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
A04 VR Experience
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL WORLDWIDE Frankfurt SOUTH KOREA
Short List
B05 Mobile Advertising
MAXIS BUFFER ART
MAXIS BERHAD / MAXIS 4G
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA
Silver Spike
B01 Mobile Websites
CUBE MOVIE
SAMSUNG ELECTRONICS / GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Short List
A02 Activation by Proximity
POWERBOOKS
NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE (NBDCS) / LITERACY PUBLIC AWARENESS CAMPAIGN
DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE SINGAPORE
Short List
A10 Innovative Technology
BEYOND DUAL SCREEN
INFINITI / QX30
CHEIL WORLDWIDE Beijing CHINA
C01 Integrated Mobile Campaign
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
C02 Cross Device Campaign
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
B04 Mobile Games
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Bronze Spike
A05 360° Video
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
A03 Augmented Mobile Experience
REACH CR-V ANYWHERE
HONDA / ALL-NEW HONDA CR-V 2017
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok THAILAND
A01 Activation by Location
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA
Silver Spike
A09 Data / Insight
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA
B02 Mobile Apps
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Gold Spike
A06 Networked / Connected Mobile Technology
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA / BEVERAGE, BEER
RELOAD Shanghai CHINA RELOAD Shanghai CHINA
B03 Social for Mobile
SONGS OF TRANSIENCE
TEAM EAR MUSIC / CHEER CHEN
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
A07 Connected Devices
PERSONAL INNOVATION ACT
SOFTBANK CORP. / SOFTBANK CORP.
SIX Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo / AIRCORD Tokyo JAPAN
Short List
C03 Messaging Campaign
CAMPAIGN THAT SAVED 2500 LIVES
SOFTLOGIC LIFE INSURANCE PLC / LIFE INSURANCE
MINDSHARE Colombo SRI LANKA
A08 Wearable Technology
THE DEMPA-TALK EXPERIMENT!
SONY MOBILE COMMUNICATIONS INC. / SMARTBAND TALK SWR30
DENTSU INC. Tokyo JAPAN D2C Tokyo / DENTSU LIVE INC. Tokyo JAPAN
GPSANDAL
LENOVO INDONESIA / MOBILE PHONE
TCP-TBWA\INDONESIA Jakarta INDONESIA PIRATE Jakarta INDONESIA
C03 Messaging Campaign
STICK & STYLE
KMART / IOS STICKER PACK
ISOBAR Melbourne AUSTRALIA
Short List
C02 Cross Device Campaign
INTERACTIVE LIVE CM
KIRIN BREWERY COMPANY, LIMITED / ALCOHOLIC BEVERAGES
DENTSU INC. Tokyo / HAROID INC. Tokyo JAPAN AX-ON Tokyo / HAROID INC. Tokyo JAPAN
B04 Mobile Games
SPACE JAM 20TH YEAR : DEFY THE POST
JORDAN BRAND / SPACE JAM 20TH YEAR
AKQA Shanghai CHINA AKQA Shanghai CHINA
A02 Activation by Proximity
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM / RETAIL/FAST FOOD CHAIN
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / TENCENT Shenzhen CHINA
B05 Mobile Advertising
24-HOUR DOCTOR
UNILEVER / LIFEBUOY
PHD Shanghai CHINA
A07 Connected Devices
MOODLOCK
NESTLE / NESTLE
OGILVY BEIJING CHINA
B03 Social for Mobile
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA / BEVERAGE, BEER
RELOAD Shanghai CHINA RELOAD Shanghai CHINA
B02 Mobile Apps
SUPERCARS OFFICIAL APP
SUPERCARS / SUPERCARS OFFICIAL APP
ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA
A09 Data / Insight
BOOMEWRONG
TBD / NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
B01 Mobile Websites
HISTORY OF THE INTERNET
YAHOO! JAPAN / YAHOO!
BIRDMAN Tokyo / YAHOO JAPAN CORPORATION Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
C01 Integrated Mobile Campaign
TOUCH HERE
CHILDFUND KOREA / TOUCH HERE
HS AD Seoul SOUTH KOREA
A04 VR Experience
THE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE
DIAGEO / THE SINGLETON SINGLE MALT SCOTCH WHISKY
UNTITLED PROJECT Singapore SINGAPORE UNTITLED PROJECT Singapore SINGAPORE
A10 Innovative Technology
POCKET MUSTANG
FORD MOTOR COMPANY / FORD MUSTANG
GTB Shanghai CHINA RESN Wellington NEW ZEALAND