"BULLET TRAIN" CONNECTED MUSIC VIDEO

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Title"BULLET TRAIN" CONNECTED MUSIC VIDEO
ClientLINE CORPORATION
Product / ServiceCHOTOKKYU ”BULLET TRAIN”
CategoryA06. Networked / Connected Mobile Technology
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

The Campaign

Our idea was to creat CONNECTED MUSIC VIDEO. We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.

Creative Execution

We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.

This music video went viral in instant and shared over 20,000 times, got over 1,000,000 view, and covered by multiple media. As a result, this music video connected many fans, and created new fans as well, lead the performance at Budokan to success.?They earned their first No.1 on Billboard JAPAN. *Weekly CD SALES.

We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.

Credits

Name Company Position
Kairi Manabe BBDO J WEST Creative Director
Kozo Yamada PROTX Producer
Mariko Tsutsui TAIYO KIKAKU co.,ltd. Producer
Keisuke Yamazaki TV TOKYO Corporation Project manager
Hiroshi Tsuruoka TV TOKYO Communications Project manager
Yoshiki Kawazu PROTX Project manager
Yodai Kita TAIYO KIKAKU co.,ltd. Director
Taro Hashimoto Freelance Cinematographer
Masaki Noda Freelance Lighting
Eriko Amari TAIYO KIKAKU co.,ltd. Production Manager
Masami Ouchi TAIYO KIKAKU co.,ltd. Production Manager
Wataru Otsuka TAIYO KIKAKU co.,ltd. Production Manager
Yoshihiro Nose TAIYO KIKAKU co.,ltd. Art
Izumi Nakane TAIYO KIKAKU co.,ltd. Art
Tomomi Shinoda TV TOKYO Art Art
Harumi Sato TAIYO KIKAKU co.,ltd. Designer
Kaita Nagahara e-sprit Casting
Takashi Yamamoto Freelance Stylist
Yodai Kita TAIYO KIKAKU co.,ltd. Editor
Shuji Daito TAIYO KIKAKU co.,ltd. Editor
Akihiro Morita TAIYO KIKAKU co.,ltd. Sound Mixer
Akari Tatsumi TAIYO KIKAKU co.,ltd. Sound Mixer
Ayami Fujiwara TAIYO KIKAKU co.,ltd. Sound Mixer
CHOTOKKYU Stardust Cast
Kairi Manabe BBDO J WEST Copy Writer
Kairi Manabe BBDO J WEST Planner
Links
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