| Title | EAR-BITE |
| Brand | BRAIN MAGAZINE |
| Product / Service | BEST ADVERTISING SLOGAN AWARDS 2017 |
| Category | B01. Mobile Websites |
| Entrant | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Idea Creation | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK TAIWAN | Chief Creative Officer |
| Kurt Lin | ADK TAIWAN | Group Creative Director |
| Yuzen Lin | ADK TAIWAN | Art Director |
| Maya Yang | ADK TAIWAN | Copywriter |
We think the power of the good and classic slogans comes from the sense of “Catchy slogans will go on by word of mouth. It will go listen, repeat, listen, repeat, listen, repeat. So, numerous heads are created and their ears and mouths are at the same height so that the mouth of a person is connected with the next person's ear naturally. They are all connected one by one to speak the good slogan on and on...
We think the power of the advertising slogans comes from the sense of “Catchy slogans will go on by word of mouth." So, in the visual design, numerous heads are created and their ears and mouths are at the same height so that the mouth of a person is connected with the next person's ear naturally.They are all connected one by one. We directly visualize the concept of "word of mouth". Then we use this visual to design an entertaining interaction mobile website, “Ear Bite Mini Site.” Users can see each slogan be passed on one by one while they scroll their screen. Moreover, users can also tap each head for fun – the head will speak one of the winning classic slogans in the past 24 years of this award. It not only gives the idea more interest when people play the call-for-entry mobile site, but also makes everyone fully feel the influence of the adverting slogans.
Unprecedented unique "Ear-Bite" visual, is widely acclaimed in Taiwan advertising industry. It successfully arouses the advertising workers’ interest and remind them to re-consider the importance of the advertising slogan, and it also entertain the target audience when they play the call-for-entry mobile site. As a result, the funny visual and interactive mobile site makes this award to gain more attention, and the entries also increased more than last year.
We think the power of the good and classic slogans comes from the sense of “Catchy slogans will go on by word of mouth." To remind the advertising worker to attach the great importance to the slogans again, we use a simple but directly approach - visualize the concept of "word of mouth".