The Campaign

Yomeishu attracts the younger age group's interest in "Suffering from the summer heat is appreciated." present-day smartphone necessary to young people's lives is chosen in a motif.Yomeishu original mobile battery “Yomeishu Mobile” was produced as an incentive to expresses that it is the same as a battery charges a smartphone and that Yomeishu is effective for summer heat. With the impact of the outward appearance by which a package of Yomeishu is just as it is and the publicity effect due to the unexpectedness that the pharmaceutical company made a communication terminal. In a site and a motion video, it directs in a tone and manners with the high-quality feeling which carried out the hommage of Apple. By the motion video, an actor dressed like a developer appealed by the contents which introduce Yomeishu mobile passionately, and It aimed to be consented by the user with the friendship.

Creative Execution

In a site and a motion picture, it directs in a tone and manners with the high-quality feeling which carried out the hommage of Apple. By the motion video, an actor dressed like a developer appealed by the contents which introduce Yomeishu mobile passionately, aimed at users with friendly and greeted. And the result is more diffuse, taken up by calling an explosive on the social media buzz, along with much of the spiritualists.

The plan including an incentive and a motion video, itself called the big public response, and the present applicant rose to 237,617 persons. Coupled with "Pokemon GO" boom, an explosive topic is called on SNS along with needs' of a mobile battery increasing, and it was taken up by Yahoo!JAPAN etc mentioned in the media. About the tablet, a punch line which is not a tablet of a terminal and the fact which is called the tablet of snack of Yomeishu flavor became the center of attention. For tablets as well, the tablet which is not a tablet of a terminal, the point called the snack of Yomeishu flavor, as a matter of fact, ecame the topic. The number of users and the number of PV exceeded a first target big and succeeded in recognition expansion of Yomeishu

Yomeishu is a Japanese health sake with 400 years of history. Reliability developed through long history will attract large support from the aging population, on the other hand, the problems that lack awareness of young people.Moreover, about the effect on fatigue from the summer heat, it is hardly recognized. To settle these 2 recognition problems, Yomeishu put the web promotion for an appeal to do to be effective in suffering from the summer heat for a younger age group into effect.