Title | FISHERMAN CALL |
Brand | FISHERMAN JAPAN |
Product / Service | FISHERMAN CALL |
Category | B03. Social for Mobile |
Entrant | PYRAMID FILM QUADRA Tokyo, JAPAN |
Idea Creation | FISHERMAN JAPAN Miyagi, JAPAN |
Idea Creation 2 | DENTSU INC. Tokyo, JAPAN |
PR | AUR Tokyo, JAPAN |
Production | PYRAMID FILM QUADRA Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TAKUYA HASEGAWA | FISHERMAN JAPAN | Chief of Secretariat |
HINAKO ADACHI | FISHERMAN JAPAN | Art Director |
TAKUYA FUJITA | DENTSU | Copywriter |
TATSUHIRO NAGASHIMA | DENTSU | Creative Strategist |
KOSUKE HAYASHI | PYRAMIDFILM QUADRA | Producer |
HIKARU SHIIKI | PYRAMIDFILM QUADRA | Producer |
RYOTA KOBAYASHI | PYRAMIDFILM QUADRA | Director |
ASUKA MATSUOKA | PYRAMIDFILM QUADRA | Designer |
SHUICHI KEIRA | PYRAMIDFILM QUADRA | Engineer |
DAISUKE SHIBATA | AUR | Consultant |
SHINSUKE KUBOTA | Aozora | Producer |
ATSUSHI SHIMOYAMA | Free | Editer |
KEISUKE HIRAI | Free | Cameraman |
The city of Ishinomaki in northeast Japan is home to a group called Fisherman Japan. This fishermen’s collective has launched a smartphone-based wake-up call service designed to serve as a bridge between young people who find it difficult to get up in the morning, and fishermen, who are particularly good at getting up early.
Users select the fisherman they want to wake them up by listening to voice samples, and can check the fisherman's daily schedule. It was all designed to provide a clearer, more concrete look at the daily life of fishermen.
Without a single yen spent on publicity, the news that a group of fishermen had started a wake-up call service took Japan by storm. Social networking services were full of positive feedback for the fishermen, and interest in the fishing profession grew among the younger generation. - Media impressions: 57,054,151 - Media exposure: 183 organizations - Media exposure conversion value: $634 million US - Increase in site visitors: Up 500% over previous year - Internship applications to Fisherman Japan: Up 500% over previous year
Our aim is to capture the public's attention as the world's first wake-up call service that utilizes fishermen - the earliest risers of all. The service was designed to give people get the chance to talk to fishermen as they work, deepening the public's understanding of the job and making it more familiar to people.