Title | MY SOLE STORY |
Brand | NIKE |
Product / Service | RUNNING |
Category | B01. Mobile Websites |
Entrant | AKQA Shanghai, CHINA |
Idea Creation | AKQA Shanghai, CHINA |
Production | AKQA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Eric Cruz | AKQA | Executive Creative Director |
Derek Lui | AKQA | Associate Creative Director |
Joshua Lim | AKQA | Senior Art Director |
Dominic Tang | AKQA | Senior Art Director |
Nana Shao | AKQA | Copy Writer |
Edward Yap | AKQA | Designer |
Chen Chen | AKQA | Designer |
Pete Gibson | AKQA | Project Manager |
Neil Nand | AKQA | Technology Director |
Ethan Chiu | AKQA | Senior Creative Developer |
Stefan Hawes | AKQA | Client Partner |
Xu Zi | AKQA | Senior Account Director |
Charlene Zhou | AKQA | Account Manager |
Driv Loo | AKQA | Artist / Illustrator |
Stephen Lau | AKQA | Artist / Illustrator |
Teh Lian Siah | AKQA | Artist / Illustrator |
Tan Shi Bin | FNLPRJCT | Motion Artist / Illustrator |
Jim Chuah | FNLPRJCT | Motion Artist / Illustrator |
Wuzheng Sim | FNLPRJCT | Motion Artist / Illustrator |
Kenix Ho | FNLPRJCT | Motion Artist / Illustrator |
Yong Chen Kuan | FNLPRJCT | Motion Artist / Illustrator |
Chen Tzer Ming | FNLPRJCT | Motion Artist / Illustrator |
Chow Chin Sien | FNLPRJCT | Motion Artist / Illustrator |
Kieran Kuek | The Rec Room | Music Composer |
Jashir bin Junaidi | The Rec Room | Sound Engineer |
Siew Kim Foong | The Rec Room | Producer |
My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes.
Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes. All packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network.
30,000 RACERS RELIVED THEIR RUN 2,500 FILMS CREATED IN 24 HOURS 8.3% CONVERSION RATE +20% VS AVG NIKE ACTIVATION My Sole Story lives on as a storytelling platform for future races around China.
The emotional journey of a marathon racer was found within their Nike+ data. The miles and minutes logged from training to their victory was shaped into a story, broken into 13 key moments. Nike surprised them with this personalized story at the finish line.
Website URL | Supporting Webpage