| Title | LG PURICARE WATER PURIFIER - INSTAGRAM AD CAMPAIGN |
| Brand | LG ELECTRONICS |
| Product / Service | WATER PURIFIER |
| Category | B03. Social for Mobile |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Media Placement | HS AD Seoul, SOUTH KOREA |
| Production | HS AD Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Yoo Ran Woo | HS Ad | Team leader |
| Yoo Ran Woo | HS Ad | Team leader |
| YUNINA PARK | HS Ad | Account Executive |
| YOON MIN KU | HS Ad | Account Executive |
| Myeong Jong Kim | Pixel | Creative Director |
| Chang Jae Lee | Pixel | Executive Producer |
| Sun Geun Lee | Pixel | Associate Producer |
| SEONG TAEK YOO | HS Ad | Account Executive |
Utilizing the Instagram UI, produce a native ad format video that brings curiosity to the user's interests with the most optimized creative.
Exposing creatives matching interests, targeting total of 5 groups, producing total of 9 multi-page production, utilizing the Instagram UI.
Recorded Instagram response rate 3 times higher compare to average. > Overall CTR 0.27% / Highest CTR among proceeding materials 0.34% (*Note: Media average CTR 0.10% / 2016 LG Electronics video type proceeded response rate 0.21% higher than average: CTR 0.10%) > Achieved a total of 358,889 views, recorded VTR 5.44% (based on completed playback) (*Note: 2016 LG Electronics video type proceeded response rate 1.59% higher than average: VTR 3.85%) The number of brand related keyword queries increased by 122.7% compared to the number of queries in November, before the campaign.
Derive products and brands interest with SNS channels that are highly utilized by consumers. Stimulate the need for consumer on actual purchases by creating a general trend sense of water purifier products that showed high sales in the market.
Social Media URL | Social Media URL | Social Media URL | Social Media URL | Social Media URL