Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND
TESTICULAR CANCER		 FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND
Auckland
 NEW ZEALAND
Bronze
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA BWM DENTSU
Melbourne
COLUMBUS
Melbourne
 AUSTRALIA
Silver
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA
Melbourne
 AUSTRALIA
Bronze
A02 Activation by Proximity
POWERBOOKS
NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE (NBDCS)
LITERACY PUBLIC AWARENESS CAMPAIGN		 DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
 SINGAPORE
Short List
A03 Augmented Mobile Experience
VOICE CHOCOLATE
NTT DOCOMO, INC.
BRAND COMMUNICATION		 HAKUHODO INC. Tokyo JAPAN TAIYO KIKAKU
Tokyo
HAKUHODO INC.
Tokyo
SONICJAM
Tokyo
WOW
Tokyo
 JAPAN
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
MARINA BAY SANDS
Singapore
 THE NETHERLANDS
SINGAPORE
Grand Prix
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO
Melbourne
AIRBAG PRODUCTIONS
Melbourne
 AUSTRALIA

Gold Spike
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE
Okayama
BIRDMAN
Tokyo
ROBOT COMMUNICATIONS
Tokyo
DENTSU TEC
Tokyo
 JAPAN

Gold Spike
A04 VR Experience
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE		 DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN
Kanagawa
PAPER WORLD CORP
Osaka
SYN
Tokyo
D2C
Tokyo
KAYAC
Kanagawa
 JAPAN
Silver
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A05 360° Video
GENDER SWITCHING VR
OKAMOTO INDUSTRIES
OKAMOTO ZERO ONE		 BIRDMAN Tokyo JAPAN BIRDMAN
Tokyo
NIBAN-KOBO PRODUCTIONS
Tokyo
OMNIBUS JAPAN INC.
Tokyo
TFC PLUS
Tokyo
TOHOKUSHINSHA FILM CORPORATION
Tokyo
 JAPAN
Short List
A06 Networked / Connected Mobile Technology
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION
CHOTOKKYU ”BULLET TRAIN”		 I&S BBDO Tokyo JAPAN
Bronze
A07 Connected Devices
PERSONAL INNOVATION ACT
SOFTBANK CORP.
SOFTBANK CORP.		 SIX Tokyo JAPAN AOI PRO. INC.
Osaki, Tokyo
AIRCORD
Tokyo
HAKUHODO I-STUDIO
Tokyo
BABEL LABEL
Tokyo
TOW
Tokyo
 JAPAN
Short List
A08 Wearable Technology
KNOW YOU AGAIN
N/A
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU
Beijing
 CHINA
Bronze
A09 Data / Insight
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA
Melbourne
 AUSTRALIA
Short List
A10 Innovative Technology
KNOW YOU AGAIN
N/A
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU
Beijing
 CHINA
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GOOGLE ASIA PACIFIC
Singapore
MARINA BAY SANDS
Singapore
 THE NETHERLANDS
SINGAPORE
Bronze
DRAW AND RELEASE
SAMSUNG ELECTRONICS
GALAXY S7 EDGE		 DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION
Tokyo
AID-DCC
Tokyo
 JAPAN
Short List
B01 Mobile Websites
MY SOLE STORY
NIKE
RUNNING		 AKQA Shanghai CHINA AKQA
Shanghai
 CHINA
Silver
CUBE MOVIE
SAMSUNG ELECTRONICS
GALAXY S8		 CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
 SOUTH KOREA
Short List
B02 Mobile Apps
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE		 DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN
Kanagawa
PAPER WORLD CORP
Osaka
SYN
Tokyo
D2C
Tokyo
KAYAC
Kanagawa
 JAPAN
Short List
SCRABBLE KEYBOARD
SCRABBLE CLUB (HK)
SCRABBLE KEYBOARD		 CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE
Hong Kong
 HONG KONG
Bronze
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE
Okayama
BIRDMAN
Tokyo
ROBOT COMMUNICATIONS
Tokyo
DENTSU TEC
Tokyo
 JAPAN
Bronze
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA
Melbourne
 AUSTRALIA

Gold Spike
UNLOCK HAN ZI
AIRASIA
CHINA ROUTE		 BBDO BANGKOK THAILAND
Bronze
B03 Social for Mobile
SAFE NEWS
SAFE NEWS INDONESIA
NEWS		 DENTSU INDONESIA Jakarta INDONESIA
Short List
FISHERMAN CALL
FISHERMAN JAPAN
FISHERMAN CALL		 PYRAMID FILM QUADRA Tokyo JAPAN PYRAMID FILM QUADRA
Tokyo
 JAPAN
Short List
FINDING HOME
UNHCR
FINDING HOME		 GREY MALAYSIA Kuala Lumpur MALAYSIA KAIGAN GAMES
Kuala Lumpur
TWO AM MUSIC STUDIOS
Kuala Lumpur
D MOVING PICTURES
Petaling Jaya
WAVE ART STUDIO
Petaling Jaya
 MALAYSIA
Short List
GONE GIRL
JUSTICE AND CARE
NON PROFIT SOCIAL AWARENESS		 FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT		 VML Sydney AUSTRALIA VML
Sydney
 AUSTRALIA
Silver
PREMMIE PROUD
BABYLOVE
NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS
Melbourne
 AUSTRALIA
Bronze
LIGHT A LIFE
MAXIS MOBILE SERVICES SDN BHD
MAXIS		 LEO BURNETT Kuala Lumpur MALAYSIA
Short List
B04 Mobile Games
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE
Okayama
BIRDMAN
Tokyo
ROBOT COMMUNICATIONS
Tokyo
DENTSU TEC
Tokyo
 JAPAN
Bronze
B05 Mobile Advertising
MAXIS BUFFER ART
MAXIS BERHAD
MAXIS 4G		 ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA ENSEMBLE WORLDWIDE
Petaling Jaya
 MALAYSIA
Silver
C01 Integrated Mobile Campaign
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
GUSTO MUSIC
Melbourne
 THE NETHERLANDS
AUSTRALIA
Short List
INSPIRING THE ATHLETE WITHIN EVERY WOMEN
NIKE
RUNNING & WOMEN'S TRAINING		 MINDSHARE Bangalore INDIA WIEDEN+KENNEDY
Delhi
 INDIA
Short List
C03 Messaging Campaign
STICK & STYLE
KMART
IOS STICKER PACK		 ISOBAR Melbourne AUSTRALIA
Short List
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