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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA
Silver Spike
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND / TESTICULAR CANCER		 FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A02 Activation by Proximity
POWERBOOKS
NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE (NBDCS) / LITERACY PUBLIC AWARENESS CAMPAIGN		 DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE SINGAPORE
Short List
A03 Augmented Mobile Experience
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Gold Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Gold Spike
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Grand Prix
VOICE CHOCOLATE
NTT DOCOMO, INC. / BRAND COMMUNICATION		 HAKUHODO INC. Tokyo JAPAN TAIYO KIKAKU Tokyo / HAKUHODO INC. Tokyo JAPAN
Short List
A04 VR Experience
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE		 DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Silver Spike
A05 360° Video
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE		 BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
Short List
A06 Networked / Connected Mobile Technology
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION / CHOTOKKYU ”BULLET TRAIN”		 I&S BBDO Tokyo JAPAN
Bronze Spike
A07 Connected Devices
PERSONAL INNOVATION ACT
SOFTBANK CORP. / SOFTBANK CORP.		 SIX Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo / AIRCORD Tokyo JAPAN
Short List
A08 Wearable Technology
KNOW YOU AGAIN
N/A / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU Beijing CHINA
Bronze Spike
A09 Data / Insight
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A10 Innovative Technology
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE		 DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Bronze Spike
KNOW YOU AGAIN
N/A / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU Beijing CHINA
Short List
B01 Mobile Websites
CUBE MOVIE
SAMSUNG ELECTRONICS / GALAXY S8		 CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Short List
MY SOLE STORY
NIKE / RUNNING		 AKQA Shanghai CHINA AKQA Shanghai CHINA
Silver Spike
B02 Mobile Apps
UNLOCK HAN ZI
AIRASIA / CHINA ROUTE		 BBDO BANGKOK THAILAND
Bronze Spike
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Gold Spike
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Bronze Spike
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
SCRABBLE KEYBOARD
SCRABBLE CLUB (HK) / SCRABBLE KEYBOARD		 CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE		 DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Short List
B03 Social for Mobile
LIGHT A LIFE
MAXIS MOBILE SERVICES SDN BHD / MAXIS		 LEO BURNETT Kuala Lumpur MALAYSIA
Short List
PREMMIE PROUD
BABYLOVE / NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Bronze Spike
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT		 VML Sydney AUSTRALIA VML Sydney AUSTRALIA
Silver Spike
GONE GIRL
JUSTICE AND CARE / NON PROFIT SOCIAL AWARENESS		 FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze Spike
FINDING HOME
UNHCR / FINDING HOME		 GREY MALAYSIA Kuala Lumpur MALAYSIA KAIGAN GAMES Kuala Lumpur / TWO AM MUSIC STUDIOS Kuala Lumpur MALAYSIA
Short List
FISHERMAN CALL
FISHERMAN JAPAN / FISHERMAN CALL		 PYRAMID FILM QUADRA Tokyo JAPAN PYRAMID FILM QUADRA Tokyo * JAPAN
Short List
SAFE NEWS
SAFE NEWS INDONESIA / NEWS		 DENTSU INDONESIA Jakarta INDONESIA
Short List
B04 Mobile Games
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE		 DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Bronze Spike
B05 Mobile Advertising
MAXIS BUFFER ART
MAXIS BERHAD / MAXIS 4G		 ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA
Silver Spike
C01 Integrated Mobile Campaign
INSPIRING THE ATHLETE WITHIN EVERY WOMEN
NIKE / RUNNING & WOMEN'S TRAINING		 MINDSHARE Bangalore INDIA WIEDEN+KENNEDY Delhi INDIA
Short List
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GUSTO MUSIC Melbourne * THE NETHERLANDS / AUSTRALIA
Short List
C03 Messaging Campaign
STICK & STYLE
KMART / IOS STICKER PACK		 ISOBAR Melbourne AUSTRALIA
Short List
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