Title Client Product/Service Entrant Company Country Award
A01 Activation by Location
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
Silver Spike
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND / TESTICULAR CANCER
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A02 Activation by Proximity
POWERBOOKS
NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE (NBDCS) / LITERACY PUBLIC AWARENESS CAMPAIGN
DDB GROUP SINGAPORE SINGAPORE
Short List
A03 Augmented Mobile Experience
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Gold
Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
Spike
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam THE NETHERLANDS
Grand Prix
VOICE CHOCOLATE
NTT DOCOMO, INC. / BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN
Short List
A04 VR Experience
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
DENTSU TEC Tokyo JAPAN
Silver Spike
A05 360° Video
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN
Short List
A06 Networked / Connected Mobile Technology
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION / CHOTOKKYU ”BULLET TRAIN”
I&S BBDO Tokyo JAPAN
Bronze Spike
A07 Connected Devices
PERSONAL INNOVATION ACT
SOFTBANK CORP. / SOFTBANK CORP.
SIX Tokyo JAPAN
Short List
A08 Wearable Technology
KNOW YOU AGAIN
N/A / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA
Bronze Spike
A09 Data / Insight
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A10 Innovative Technology
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam THE NETHERLANDS
Bronze Spike
KNOW YOU AGAIN
N/A / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA
Short List
B01 Mobile Websites
CUBE MOVIE
SAMSUNG ELECTRONICS / GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA
Silver Spike
B02 Mobile Apps
UNLOCK HAN ZI
AIRASIA / CHINA ROUTE
BBDO BANGKOK THAILAND
Bronze Spike
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Gold
Spike
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Bronze Spike
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
SCRABBLE KEYBOARD
SCRABBLE CLUB (HK) / SCRABBLE KEYBOARD
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
DENTSU TEC Tokyo JAPAN
Short List
B03 Social for Mobile
LIGHT A LIFE
MAXIS MOBILE SERVICES SDN BHD / MAXIS
LEO BURNETT Kuala Lumpur MALAYSIA
Short List
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA
Bronze Spike
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
VML Sydney AUSTRALIA
Silver Spike
GONE GIRL
JUSTICE AND CARE / NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze Spike
FINDING HOME
UNHCR / FINDING HOME
GREY MALAYSIA Kuala Lumpur MALAYSIA
Short List
FISHERMAN CALL
FISHERMAN JAPAN / FISHERMAN CALL
PYRAMID FILM QUADRA Tokyo JAPAN
Short List
SAFE NEWS
SAFE NEWS INDONESIA / NEWS
DENTSU INDONESIA Jakarta INDONESIA
Short List
B04 Mobile Games
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN
Bronze Spike
B05 Mobile Advertising
MAXIS BUFFER ART
MAXIS BERHAD / MAXIS 4G
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA
Silver Spike
C01 Integrated Mobile Campaign
INSPIRING THE ATHLETE WITHIN EVERY WOMEN
NIKE / RUNNING & WOMEN'S TRAINING
MINDSHARE Bangalore INDIA
Short List
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY
MEDIAMONKS Amsterdam THE NETHERLANDS
Short List
C03 Messaging Campaign
STICK & STYLE
KMART / IOS STICKER PACK
ISOBAR Melbourne AUSTRALIA
Short List