Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA
Silver
GO BALLS OUT
TESTICULAR CANCER NEW ZEALAND
TESTICULAR CANCER
FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
A02 Activation by Proximity
POWERBOOKS
NATIONAL BOOK DEVELOPMENT COUNCIL OF SINGAPORE (NBDCS)
LITERACY PUBLIC AWARENESS CAMPAIGN
DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE SINGAPORE
Short List
A03 Augmented Mobile Experience
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Gold
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Gold
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Grand Prix
VOICE CHOCOLATE
NTT DOCOMO, INC.
BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN TAIYO KIKAKU Tokyo / HAKUHODO INC. Tokyo JAPAN
Short List
A04 VR Experience
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE
DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Silver
A05 360° Video
GENDER SWITCHING VR
OKAMOTO INDUSTRIES
OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
Short List
A06 Networked / Connected Mobile Technology
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION
CHOTOKKYU ”BULLET TRAIN”
I&S BBDO Tokyo JAPAN
Bronze
A07 Connected Devices
PERSONAL INNOVATION ACT
SOFTBANK CORP.
SOFTBANK CORP.
SIX Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo / AIRCORD Tokyo JAPAN
Short List
A08 Wearable Technology
KNOW YOU AGAIN
N/A
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA BAIDU Beijing CHINA
Bronze
A09 Data / Insight
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
A10 Innovative Technology
DRAW AND RELEASE
SAMSUNG ELECTRONICS
GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Short List
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF
LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Bronze
KNOW YOU AGAIN
N/A
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA BAIDU Beijing CHINA
Short List
B01 Mobile Websites
CUBE MOVIE
SAMSUNG ELECTRONICS
GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Short List
MY SOLE STORY
NIKE
RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Silver
B02 Mobile Apps
UNLOCK HAN ZI
AIRASIA
CHINA ROUTE
BBDO BANGKOK THAILAND
Bronze
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Gold
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Bronze
#BEFEARLESS 2.0
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
SCRABBLE KEYBOARD
SCRABBLE CLUB (HK)
SCRABBLE KEYBOARD
CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K.
GOOGLE
DENTSU TEC Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Short List
B03 Social for Mobile
LIGHT A LIFE
MAXIS MOBILE SERVICES SDN BHD
MAXIS
LEO BURNETT Kuala Lumpur MALAYSIA
Short List
PREMMIE PROUD
BABYLOVE
NAPPIES
BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Bronze
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT
VML Sydney AUSTRALIA VML Sydney AUSTRALIA
Silver
GONE GIRL
JUSTICE AND CARE
NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze
FINDING HOME
UNHCR
FINDING HOME
GREY MALAYSIA Kuala Lumpur MALAYSIA KAIGAN GAMES Kuala Lumpur / TWO AM MUSIC STUDIOS Kuala Lumpur MALAYSIA
Short List
FISHERMAN CALL
FISHERMAN JAPAN
FISHERMAN CALL
PYRAMID FILM QUADRA Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Short List
SAFE NEWS
SAFE NEWS INDONESIA
NEWS
DENTSU INDONESIA Jakarta INDONESIA
Short List
B04 Mobile Games
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Bronze
B05 Mobile Advertising
MAXIS BUFFER ART
MAXIS BERHAD
MAXIS 4G
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA
Silver
C01 Integrated Mobile Campaign
INSPIRING THE ATHLETE WITHIN EVERY WOMEN
NIKE
RUNNING & WOMEN'S TRAINING
MINDSHARE Bangalore INDIA WIEDEN+KENNEDY Delhi INDIA
Short List
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GUSTO MUSIC Melbourne THE NETHERLANDS / AUSTRALIA
Short List
C03 Messaging Campaign
STICK & STYLE
KMART
IOS STICKER PACK
ISOBAR Melbourne AUSTRALIA
Short List