Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location Media Placement Location Award
B03 Use of Print
PRETZ DAY
EZAKI GLICO
PRETZ 		DOF Tokyo JAPAN DOF
Tokyo
DENTSU INC.
Tokyo
 JAPAN
ULTRA CHALLENGING ORIGAMI
DAINIHON JOCHUGIKU CO.,LTD.
KINCHOL(INSECTICIDE SPRAYER) 		DENTSU INC. Osaka JAPAN DENTSU INC.
Osaka
 JAPAN
NOTHING SAYS LOVE LIKE TODAY’S PAPER. A TREASURE FOREVER.
OTSUKA PHARMACEUTICAL CO., LTD
ORONAMIN C DRINK 		ADK Tokyo JAPAN ADK
Tokyo
 JAPAN
THE SOLAR NEWSPAPER
NTT DOCOMO
COMMUNICATION NETWORK 		ADK Tokyo JAPAN ADK
Tokyo
 JAPAN
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY 		HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
 AUSTRALIA
Short List
ORIGAMI GANESHA
AWAAZ FOUNDATION
TIMES OF INDIA 		BBDO INDIA Mumbai INDIA
GILLETTE BACHELORS OF SHAVING
GILLETTE INDIA
GILLETTE BACHELORS OF SHAVING 		MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
 INDIA
EXPERIENCING IS BELIEVING
HINDUSTAN UNILEVER LTD
COMFORT 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
RIN ANTIBAC
HINDUSTAN UNILEVER
PRODUCT 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
B04 Use of Outdoor
SWEATING POSTER
P&G
HEAD & SHOULDERS 		GREYNJ UNITED Bangkok THAILAND
POCKY ORCHESTRA ROAD
EZAKI GLICO COMPANY, LIMITED
POCKY 		BEIJING DENTSU ADVERTISING CO., LTD CHINA BEIJING DENTSU ADVERTISING CO., LTD
 CHINA
REMOTE RISTORANTE
DR OETKER
RISTORANTE FROZEN PIZZA 		BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL
Melbourne
 AUSTRALIA
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH 		McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA

Gold Spike
IT WAS THIS HIGH
YAHOO JAPAN CORPORATION
YAHOO! JAPAN 		HAKUHODO KETTLE Tokyo JAPAN
YOU KNOW THE QUEEN. NOW MEET ELIZABETH.
NETFLIX
THE CROWN 		HAVAS SINGAPORE SINGAPORE HAVAS MEDIA SINGAPORE
 SINGAPORE
Silver
CELEBRITY ENDORSEMENT IN THE AGE OF SOCIAL MEDIA
L‘ORÉAL
LIPSTICK LAUNCH AND PROMOTION 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
MCDONALD'S NIGHT MENU
MCDONALD'S
MCDONALD'S 24 HOURS 		TBWA\THAILAND Bangkok THAILAND
B05 Use of Ambient Media: Small Scale
SCHICK WINNING RESUME
SCHICK JAPAN K.K.
SCHICK HYDRO5 PREMIUM 		J. WALTER THOMPSON JAPAN Tokyo JAPAN 28INC.
Tokyo
 JAPAN
HEAT TECH WINDOW
UNIQLO
HEAT TECH 		CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
TIME TO WASH
ORANGE CLEAN
HANDWASH 		GEOMETRY GLOBAL Hong Kong HONG KONG
TASTE DRIVING
TOYOTA MARKETING JAPAN CORPORATION
PRIUS 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
RELEASE THE PRESSURE
PEPSICO
MIRINDA 		BBDO INDIA Gurgaon INDIA MINDSHARE
Gurgaon
 INDIA
SAFETY BAGS
TESCO
FRUIT & VEGGIE PLASTIC BAGS 		CHEIL WORLDWIDE Hong Kong HONG KONG
WITH STAMP INVITATION TO DONATE, WITH A RED LIST ANIMAL IN YOUR NAME STAMP.
WWF JAPAN
WWF JAPAN 		ADK Tokyo JAPAN ADK
Tokyo
 JAPAN
DETTOL GERMBURSTERS
RECKITT BENCKISER
DETTOL HANDWASH 		McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
 INDIA
Short List
GIRLS BREAK UP ICE CREAM
NEON
NEONTV.CO.NZ 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
KOTEX COMFORT SOFT LAUNCH
KIMBERLY-CLARK (HONG KONG) LTD
KOTEX 		mcgarrybowen Hong Kong HONG KONG MINDSHARE
Hong Kong
 HONG KONG
SWEET CHANGE
PAYTM
PAYTM WALLET 		McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
 INDIA
Silver
URDU POEATRY
KASHMIR COOKING OIL & BANASPATI
KASHMIR COOKING OIL & BANASPATI 		BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN
Lahore
 PAKISTAN
UNTIL WE ALL BELONG
AIRBNB
AIRBNB 		CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM
Melbourne
 AUSTRALIA
Bronze
GENDER EQUALITY INDEX CHOCOLATE
THE KOREAN INSTITUTE FOR GENDER EQUALITY PROMOTION AND EDUCATION
PUBLIC SERVICE 		THE CREAM UNION Seoul SOUTH KOREA THE CREAM UNION
Seoul
 SOUTH KOREA
TOILET PAPER FOR SMARTPHONES
NTTDOCOMO
MOBILE NETWORK CARRIER 		TOKYU AGENCY Tokyo JAPAN GREENPORT AGENCY CO., LTD.
Narita
 JAPAN
Short List
THE MOST LOVING INSTRUCTION MANUAL
MTI
HAND IN HAND PROJECT 		DRILL Tokyo JAPAN
CASTLE KEEPSAKE
SAKURA PAXX CORP.
MINIATURE KUMAMOTO CASTLE CARDBOARD MODEL KIT 		DENTSU PUBLIC RELATIONS Tokyo JAPAN
WWF DISAPPEARING TIGER
HEINEKEN TIGER
DESIGN 		JONES KNOWLES RITCHIE Singapore SINGAPORE
HAPPY BUSDAY
INCHEON METROPOLITAN CITY
ALL WAYS INCHEON(CITY BRAND) 		OVERMAN Seoul SOUTH KOREA OVERMAN
Seoul
 SOUTH KOREA
THE TAPE PLEDGE
SUNING.COM
E-COMMERCE SERVICE 		IFENG.COM Beijing CHINA IFENG.COM
Beijing
RICELEBRATE
Shanghai
 CHINA
B06 Use of Ambient Media: Large Scale
LOST IN THE RAIN (DRIVE WITH CARE)
GENERAL MOTORS
CHEVROLET 		MRM//McCANN Singapore SINGAPORE COMMONWEALTH//McCANN INDIA
New Delhi
 INDIA
THE HEINEKEN CHRISTMAS TREE
HEINEKEN TAIWAN
HEINEKEN 		LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK 		CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
LOOK AT THE BREAST
THE BREAST CANCER RESEARCH FOUNDATION
THE BREAST CANCER RESEARCH FOUNDATION 		HAVAS SHANGHAI CHINA HAVAS SHANGHAI
Shanghai
SHINEWORKS
 CHINA
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT 		CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
 THAILAND
Bronze
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT 		PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Silver
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE 		BWM DENTSU Melbourne AUSTRALIA
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH 		McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA
Short List
PLAYNASIUM
YMCA
YMCA VICTORIA HEALTH SERVICES AND FACILITIES 		McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA
Bronze
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE 		HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
 AUSTRALIA
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD.
SO 		DENTSU INC. Tokyo JAPAN
ROADS THAT HONK
HPCL
HP LUBRICANTS 		HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA LEO BURNETT INDIA
Mumbai
 INDIA
CRUISING JEANS
KAIHARA DENIM
ORIGINAL JEANS 		HAKUHODO INC. Tokyo JAPAN