Title Brand Product / Service Entrant Company Location Media Placement Location Award
A07 Corporate Image & Sponsorship
THE BOY WHO LOVES TO STUDY
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
A05 Media & Publications
100 MEAT KARUTA
SHIZUOKA BROADCASTING SYSTEM / TV PROGRAM PROMO
I&S BBDO Tokyo JAPAN
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA McCANN HEALTH New Delhi INDIA
Short List
C01 Use of Data Driven Insight
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA McCANN HEALTH New Delhi INDIA
B02 Use of Audio Platforms
DEAD HOUR BY NESCAFE
NESTLE INDIA / NESCAFE CLASSIC
McCANN INDIA Mumbai INDIA
B01 Use of Screens
WAIT WITH A MATE
THE LOST DOGS HOME / PET ADOPTION
Y&R MELBOURNE AUSTRALIA JCDECAUX Melbourne AUSTRALIA
Short List
B06 Use of Ambient Media: Large Scale
LOST IN THE RAIN (DRIVE WITH CARE)
GENERAL MOTORS / CHEVROLET
MRM//McCANN Singapore SINGAPORE COMMONWEALTH//McCANN INDIA New Delhi INDIA
B08 Use of Stunts
LOST IN THE RAIN (DRIVE WITH CARE)
GENERAL MOTORS / CHEVROLET
MRM//McCANN Singapore SINGAPORE COMMONWEALTH//McCANN INDIA New Delhi INDIA
D03 Use of Branded Content created for Digital or Social Media
LOST IN THE RAIN (DRIVE WITH CARE)
GENERAL MOTORS / CHEVROLET
MRM//McCANN Singapore SINGAPORE COMMONWEALTH//McCANN INDIA New Delhi INDIA
A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND STARCOM Auckland NEW ZEALAND
Silver Spike
B10 Use of Mobile
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. / HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA BEIJING DENTSU ADVERTISING CO., LTD CHINA
C02 Use of Real-time Data
AIR POLLUTION DISCOUNT
SHANGHAI KOBAYASHI DAILY CHEMICALS CO.,LTD. / HADAGOKOCHI
BEIJING DENTSU ADVERTISING CO., LTD CHINA BEIJING DENTSU ADVERTISING CO., LTD CHINA
B03 Use of Print
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Silver Spike
B04 Use of Outdoor
SWEATING POSTER
P&G / HEAD & SHOULDERS
GREYNJ UNITED Bangkok THAILAND
D02 Use of Co-creation & User Generated Content
FIRST GIFT FOR MOMS
WYETH / BRANDING OF WYETH
ARTGITAL INTERACTIVE SOLUTIONS Taipei CHINESE TAIPEI McCANN TAIWAN Taipei CHINESE TAIPEI
A01 Fast Moving Consumer Goods
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN 28INC. Tokyo JAPAN
B05 Use of Ambient Media: Small Scale
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN 28INC. Tokyo JAPAN
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
WESTPAC AIR RESCUE
WESTPAC BANKING CORPORATION / WESTPAC’S FUNDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER SERVICE
MEDIACOM Sydney AUSTRALIA MEDIA LAB COMMUNICATIONS Sydney AUSTRALIA
Silver Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
C03 Data Driven Targeting
BOOMEWRONG
CANVASTALENT / NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
B11 Use of Social Platforms
PINTRASH
CLEANACTION / RIVER CLEANING ACTIVATION
HAKUHODO INDONESIA Jakarta INDONESIA HAKUHODO INDONESIA Jakarta INDONESIA
A10 Charities & Non-profit
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG FACEBOOK Hong Kong HONG KONG
B09 Use of Digital Platforms
THE BEAUTY GUIDE BANNER
SIVANNA COLORS / COSMETIC
DENTSU X Bangkok THAILAND DENTSU X Bangkok THAILAND
E01 Use of Integrated Media
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Gold Spike
B07 Use of Events
REMOTE RISTORANTE
DR OETKER / RISTORANTE FROZEN PIZZA
BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL Melbourne AUSTRALIA
B12 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Bronze Spike
A03 Cars & Automotive Products & Services
SHELL ADVANCE – SCOOTER OIL
SHELL / SHELL ADVANCE
MEDIACOM Singapore SINGAPORE MEDIACOM Singapore SINGAPORE
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai INDIA
Silver Spike
A03 Cars & Automotive Products & Services
THE SHORTER, THE BETTER
AUDI JAPAN KK / AUDI SPORT
HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
B01 Use of Screens
THE SHORTER, THE BETTER
AUDI JAPAN KK / AUDI SPORT
HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
C03 Data Driven Targeting
LG G6 IN 5 SECONDS
LG ELECTRONICS / LG G6
HS AD Seoul SOUTH KOREA HS AD Seoul SOUTH KOREA
B12 Use of Technology
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
E01 Use of Integrated Media
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PXMART HUNGRY GHOST FESTIVAL
PXMART / CHAIN STORE
OGILVY & MATHER Taipei City CHINESE TAIPEI
B07 Use of Events
REAL BEAUTY IS UNIVERSAL
DOVE/UNILEVER / DOVE
OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
A02 Durable Consumer Goods
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND SAPIENTRAZORFISH Seattle USA
B03 Use of Print
PRETZ DAY
EZAKI GLICO / PRETZ
DOF Tokyo JAPAN DOF Tokyo JAPAN
B09 Use of Digital Platforms
THE EMAIL LURE
SUPER RETAIL GROUP / BOATING CAMPING FISHING
CLEMENGER BBDO BRISBANE AUSTRALIA
A09 Public Sector
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Grand Prix
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Bronze Spike
B11 Use of Social Platforms
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA DENTSU MITCHELL Melbourne AUSTRALIA
B04 Use of Outdoor
POCKY ORCHESTRA ROAD
EZAKI GLICO COMPANY, LIMITED / POCKY
BEIJING DENTSU ADVERTISING CO., LTD CHINA BEIJING DENTSU ADVERTISING CO., LTD CHINA
D01 Use of Brand or Product Integration into a Programme or Platform
TASTE DRIVING
TOYOTA MARKETING JAPAN CORPORATION / PRIUS
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A01 Fast Moving Consumer Goods
GIVE YOUR EYES THE 7 BERRY BOOST
BRAND’S® SUNTORY ASIA / BRAND’S® INNERSHINE® BERRY ESSENCE
IPG MEDIABRANDS Singapore SINGAPORE IPG MEDIABRANDS Singapore SINGAPORE
D02 Use of Co-creation & User Generated Content
#STARTSOMETHINGFRESH
WRIGLEY INDIA PVT LTD / DOUBLEMINT
MEDIACOM Gurgaon INDIA MEDIACOM Gurgaon INDIA
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
B10 Use of Mobile
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
D03 Use of Branded Content created for Digital or Social Media
VCTV LIVE BY VODKA CRUISER
ASAHI PREMIUM BEVERAGES / VODKA CRUISER
VIZEUM Melbourne AUSTRALIA VIZEUM Melbourne AUSTRALIA
Short List