Title Client Product/Service Entrant Company Country Media Agency Country Award
* denotes Entrant Company
A01 Fast Moving Consumer Goods
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo* JAPAN 28INC. Tokyo JAPAN
GIVE YOUR EYES THE 7 BERRY BOOST
BRAND’S® SUNTORY ASIA / BRAND’S® INNERSHINE® BERRY ESSENCE
IPG MEDIABRANDS Singapore* SINGAPORE IPG MEDIABRANDS Singapore SINGAPORE
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
PHD Auckland* NEW ZEALAND PHD Auckland NEW ZEALAND
Gold
ASAHI BREWERIES(ASAHI BEER) OFFICIAL TWITTER ACCOUNT THE OSHAKU PROJECT
ASAHI BREWERIES,LTD. / ASAHI SUPER DRY
GMO NIKKO INC. Tokyo* JAPAN
THE SO LAID-BACK BENCH
LOTTE ICE CREAM CO., LTD. / SO
DENTSU INC. Tokyo* JAPAN
PRETZ DAY
EZAKI GLICO / PRETZ
DOF Tokyo* JAPAN DOF Tokyo JAPAN
SAVE OUR SCALPS / HEADGEAR-COVER PLAN
UNILEVER / CLEAR SHAMPOO
ADK Tokyo* JAPAN ADK Tokyo JAPAN
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai* INDIA McCANN INDIA Mumbai INDIA
CELEBRITY ENDORSEMENT IN THE AGE OF SOCIAL MEDIA
L‘ORÉAL / LIPSTICK LAUNCH AND PROMOTION
MINDSHARE CHINA Shanghai* CHINA MINDSHARE CHINA Shanghai CHINA
VICTORY GAMES: ONE OF US
BAYER / KANG WANG ANTI-DANDRUFF SHAMPOO
PHD Shanghai* CHINA PHD Shanghai CHINA
FOOD. DELIVERY. CURE.
BAYER / TALCID
ARKR DIGITAL Shanghai CHINA PHD Shanghai CHINA
NESCAFÉ PLAY BUTTON
NESTLE / NESTLE
OGILVY BEIJING* CHINA
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo* JAPAN
MAYBELLINE'S SNAPCHAT HACK
L'OREAL SINGAPORE / MAYBELLINE DREAM VELET FOUNDATION
TBWA\SINGAPORE* SINGAPORE
TAPPING INTO THE TIPPING POINT WITH LIPTON ICE TEA
UNILEVER / LIPTON ICE TEA
PHD Sydney* AUSTRALIA PHD Sydney AUSTRALIA
GILLETTE BACHELORS OF SHAVING
GILLETTE INDIA / GILLETTE BACHELORS OF SHAVING
MEDIACOM Mumbai* INDIA MEDIACOM Mumbai INDIA
WHISPER#LIKEAGIRL INDIA
PROCTER & GAMBLE / WHISPER
MEDIACOM Mumbai* INDIA MEDIACOM Mumbai INDIA
Bronze
100 MILLION PACKS FOR EDUCATING 20 MILLION GIRLS
NESTLE INDIA / MAGGI, KIT KAT, NESCAFE
FAMOUS INNOVATIONS Mumbai* INDIA
RIN ANTIBAC
HINDUSTAN UNILEVER / PRODUCT
MINDSHARE Mumbai* INDIA MINDSHARE Mumbai INDIA
LUX GOLDEN ROSE AWARDS
HINDUSTAN UNILEVER / SOAP
MINDSHARE Mumbai* INDIA MINDSHARE Mumbai INDIA
* denotes Entrant Company
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul* SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland* NEW ZEALAND SAPIENTRAZORFISH Seattle USA
REINVENTING THE ATHLETE TOUR
NIKE / KD9
MINDSHARE CHINA Shanghai* CHINA MINDSHARE CHINA Shanghai CHINA
Silver
HIGH SCHOOL BASKETBALL LEAGUE
NIKE / NIKE
MINDSHARE CHINA Shanghai* CHINA MINDSHARE CHINA Shanghai CHINA
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore* SINGAPORE GOODSTUPH Singapore SINGAPORE
* denotes Entrant Company
A03 Cars & Automotive Products & Services
SHELL ADVANCE – SCOOTER OIL
SHELL / SHELL ADVANCE
MEDIACOM Singapore* SINGAPORE MEDIACOM Singapore SINGAPORE
THE SHORTER, THE BETTER
AUDI JAPAN KK / AUDI SPORT
HAKUHODO INC. Tokyo* JAPAN HAKUHODO INC. Tokyo JAPAN
HOLDEN SPARK SESSIONS
GENERAL MOTORS (HOLDEN) / HOLDEN SPARK
SPECIAL GROUP Auckland NEW ZEALAND CARAT Auckland* NEW ZEALAND
LEXUS NEW TAKUMI PROJECT
TOYOTA / LEXUS
DENTSU INC. Tokyo* JAPAN
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE
DENTSU INC. Tokyo* JAPAN DENTSU INC. Tokyo JAPAN
Short List
ALTO 800- YOUR FIRST CAR ON THE MAP .
MARUTI SUZUKI INDIA LIMITED / ALTO - 800
ISOBAR Gurgaon* INDIA ISOBAR Gurgaon INDIA
Short List
POCKET MUSTANG
FORD MOTOR COMPANY / FORD MUSTANG
GTB Shanghai* CHINA
* denotes Entrant Company
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul* SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
PXMART HUNGRY GHOST FESTIVAL
PXMART / CHAIN STORE
OGILVY & MATHER Taipei City* CHINESE TAIPEI
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER
OGILVY & MATHER SHANGHAI* CHINA
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM / RETAIL/FAST FOOD CHAIN
MINDSHARE CHINA Shanghai* CHINA MINDSHARE CHINA Shanghai CHINA
Short List
MCDONALD'S NIGHT MENU
MCDONALD'S / MCDONALD'S 24 HOURS
TBWA\THAILAND Bangkok* THAILAND
#THINGSDONTJUDGE (WEBSITE)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai* INDIA
SHOGUN AND TAMAGO BRING THE LOVE BACK!
MCDONALD'S / MCDONALD'S
OMD HONG KONG Hong Kong* HONG KONG OMD HONG KONG Hong Kong HONG KONG
PXMART FASHION BAG COLLECTION
PXMART / CHAIN STORE
OGILVY & MATHER Taipei City* CHINESE TAIPEI
CAPACITY BASED MCDELIVERY
MCDONALD'S / MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE* SINGAPORE OMD SINGAPORE SINGAPORE
Silver
* denotes Entrant Company
A05 Media & Publications
100 MEAT KARUTA
SHIZUOKA BROADCASTING SYSTEM / TV PROGRAM PROMO
I&S BBDO Tokyo* JAPAN
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo* JAPAN DENTSU INC. Tokyo JAPAN
Gold
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI* CHINA TBWA\SHANGHAI CHINA
BUY OUT SLAVERY
A+E NETWORKS ASIA / 'ROOTS' TV SERIES
GOVT SINGAPORE Singapore* SINGAPORE GOVT SINGAPORE Singapore SINGAPORE
YOU KNOW THE QUEEN. NOW MEET ELIZABETH.
NETFLIX / THE CROWN
HAVAS SINGAPORE* SINGAPORE HAVAS MEDIA SINGAPORE SINGAPORE
AUSTRALIANS FOR UNDERWOOD
NETFLIX / HOUSE OF CARDS - NETFLIX
URBAN Sydney* AUSTRALIA URBAN Sydney AUSTRALIA
NAYI SOCH: NEW THINKING
STAR INDIA PVT. LTD / STAR PLUS
MINDSHARE Mumbai* INDIA MINDSHARE Mumbai INDIA
EXPERIENCING IS BELIEVING
HINDUSTAN UNILEVER LTD / COMFORT
MINDSHARE Mumbai* INDIA MINDSHARE Mumbai INDIA
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo* JAPAN DENTSU INC. Tokyo JAPAN
Bronze