Title | CANON LIFE REDEFINE : THAI ALPHABET |
Brand | CANON MARKETING (THAILAND) CO.,LTD. |
Product / Service | CANON |
Category | D02. Use of Co-creation & User Generated Content |
Entrant | RABBIT'S TALE Bangkok, THAILAND |
Idea Creation | RABBIT'S TALE Bangkok, THAILAND |
Media Placement | RABBIT'S TALE Bangkok, THAILAND |
PR | RABBIT'S TALE Bangkok, THAILAND |
Production | RABBIT'S TALE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
NORANIT YASOPA | RABBIT DIGITAL GROUP CO.,LTD. | EXECUTIVE CREATIVE DIRECTOR / ART DIRECTOR |
PAPOP CHAOWANAPREECHA | RABBIT DIGITAL GROUP CO.,LTD. | CREATIVE DIRECTOR / COPYWRITER |
NALIN VIROONHATHAM | RABBIT DIGITAL GROUP CO.,LTD. | COPYWRITER |
VALUNCH CHAROENSOMBUT-AMORN | RABBIT DIGITAL GROUP CO.,LTD. | ART DIRECTOR |
SAROJ LAOHASIRI | RABBIT DIGITAL GROUP CO.,LTD. | EXECUTIVE STRATEGIC CREATIVE DIRECTOR |
KITTIPAT MAHAPUNT | RABBIT DIGITAL GROUP CO.,LTD. | DIGITAL PLANNING DIRECTOR |
PHANNAPHAT MEESRIDEE | RABBIT DIGITAL GROUP CO.,LTD. | STRATEGIC PLANNER |
KATHLEEN JARUPOKKUL | RABBIT DIGITAL GROUP CO.,LTD. | EXECUTIVE ACCOUNT DIRECTOR |
NATTHAWUT CHARTPATTHOMRAK | RABBIT DIGITAL GROUP CO.,LTD. | ACCOUNT EXECUTIVE |
PIYA KINDPANYA | RABBIT DIGITAL GROUP CO.,LTD. | INTERACTIVE / WEB DESIGNER |
THAMMARAT BENJAJINDAT | RABBIT DIGITAL GROUP CO.,LTD. | PROGRAMMER |
POTRAWEE WICHIEN/ ARTHITAYA KITIWATTANAKORN | RABBIT DIGITAL GROUP CO.,LTD. | AGENCY PRODUCER |
TEEWIN VARAPASKUL | MEOUR PRODUCTION CO., LTD | DIRECTOR |
SETTHAWUT SAMATHIMONGKOL | MEOUR PRODUCTION CO., LTD | CINEMATOGRAPHER |
APIWAT THONGYOO | MEOUR PRODUCTION CO., LTD | GAFFER |
THANAPHORN PHIANSOMPHOL | MEOUR PRODUCTION CO., LTD | FILM PRODUCER |
PONGSAKORN CHOMWONG | MEOUR PRODUCTION CO., LTD | ASSISTANT DIRECTOR |
PARISOOT NARAIPRASIT | MEOUR PRODUCTION CO., LTD | PRODUCTION MANAGER |
MITTRAPHORN PHONGSAROJ | MEOUR PRODUCTION CO., LTD | PRODUCTION MANAGER |
VANANAN WHANGPUAM | MEOUR PRODUCTION CO., LTD | PRODUCTION MANAGER |
WORARAT KAEWKHOW/PRODUCTION MANAGER | MEOUR PRODUCTION CO., LTD | ASSISTANT PRODUCER |
TANAT SURABOONKUL | MEOUR PRODUCTION CO., LTD | EDITOR |
KANITHA SAMRAN | MEOUR PRODUCTION CO., LTD | SENIOR POST PRODUCER |
CHATPATT ITTIPITCHAYAWAT | MEOUR PRODUCTION CO., LTD | LEAD FLAME ARTIST |
LHIN KOEDLIAM | MEOUR PRODUCTION CO., LTD | LEAD FLAME ARTIST |
KEM SURAPHONGCHAI | MEOUR PRODUCTION CO., LTD | VISUAL EFFECTS SUPERVISOR |
YUTTASAK JARUPITAK | MEOUR PRODUCTION CO., LTD | CG ARTIST |
BENZ PIYAWONG | MEOUR PRODUCTION CO., LTD | CG ARTIST |
TAWORN PHOONPHONGSA | MEOUR PRODUCTION CO., LTD | LYRICS |
ARUNYA BANMAI | MEOUR PRODUCTION CO., LTD | VOCALIST |
KITTIYA KLAJANGPUCH | MEOUR PRODUCTION CO., LTD | VOCALIST |
SUCHADA BOONMACHOO | MEOUR PRODUCTION CO., LTD | VOCALIST |
CANON LIFE IS CANON’S OFFICIAL ONLINE COMMUNITY SITE. HOWEVER, IT HAD LOST PEOPLE’S INTEREST AS THERE ARE MANY OTHER SOCIAL COMMUNITIES. CANON LIFE WANTED TO GAIN ITS REPUTATION BACK AS A CENTRE HUB FOR PHOTOGRAPHERS.
‘CANON LIFE REDEFINE’ WAS LAUNCHED WITH A PROJECT THAT IMPROVE THE SOCIETY RIGHT AT ITS CORE -EDUCATION. WE SET UP A PHOTO CONTEST TO LET PHOTOGRAPHERS USE CANON LIFE AS A CENTRE TO SHARE THEIR POINTS OF VIEW TO CREATE NEW PICTURES FOR THAI ALPHABETS FOR STUDENTS, THE FIRST STEP OF THAI EDUCATION. THERE ARE ALSO MUCH MORE UPCOMING PROJECTS THAT IS GOING TO BE EXECUTED IN THE FUTURE.
FROM THE LAUNCH PROJECT, CANON LIFE REDEFINE BROUGHT 6,253 PHOTOGRAPHERS TO BE A PART OF CANON LIFE. 8,653 PHOTOS SENT TO THE CONTEST WERE SELECTED FOR PRODUCING NEW SET OF LEARNING MATERIALS FOR THAI STUDENTS OVER 400 SCHOOLS AROUND THAILAND. OUR LAUNCH CAMPAIGN GENERATED OVER 32 MILLIONS IMPRESSIONS THROUGH SOCIAL MEDIA SHARING. CANON LIFE EARNED ITS REPUTATION BACK AS A COMMUNITY WHERE NOT JUST CANON USERS BUT EVERY PHOTOGRAPHER GATHERS TO BRING THE POWER OF PHOTOGRAPHER TO MAKE THE BETTER SOCIETY.
FROM THE LAUNCH PROJECT, CANON LIFE REDEFINE BROUGHT 6,253 PHOTOGRAPHERS TO BE A PART OF CANON LIFE. 8,653 PHOTOS SENT TO THE CONTEST WERE SELECTED FOR PRODUCING NEW SET OF LEARNING MATERIALS FOR THAI STUDENTS OVER 400 SCHOOLS AROUND THAILAND. OUR LAUNCH CAMPAIGN GENERATED OVER 32 MILLIONS IMPRESSIONS THROUGH SOCIAL MEDIA SHARING. CANON LIFE EARNED ITS REPUTATION BACK AS A COMMUNITY WHERE NOT JUST CANON USERS BUT EVERY PHOTOGRAPHER GATHERS TO BRING THE POWER OF PHOTOGRAPHER TO MAKE THE BETTER SOCIETY.
IN ORDER TO BRING PHOTOGRAPHERS TOGETHER, WE NEED TO CREATE A UNITY, SOMETHING WITH BIG ENOUGH PURPOSE THAT THEY WOULD BE PROUD TO BE A PART OF. WE CREATE A PROJECT THAT UPLIFT THE MEANING OF PHOTOGRAPHY. ‘CANON LIFE REDEFINE’ IS A PROJECT THAT REDEFINE PHOTOGRAPHY BY TAKING IT TO ANOTHER LEVEL WITH THE BELIEF THAT POWER OF PHOTOGRAPHY CAN IMPROVE THE SOCIETY. THIS PURPOSE-DRIVEN CAMPAIGN IS WHAT WOULD BRING PHOTOGRAPHERS TOGETHER.